Marketing & Promotions

Come Back Here

 It costs a lot more to gain a new client than to keep an old one.

There’s an old adage in the salon business that it costs a lot more to gain a new client than to keep an old one. Vinh To, owner of Jonathon Khoi Nail Spa in Maumee, Ohio, does his best to keep existing clients coming back. He sends a $5 “We Miss You” gift certificate to clients who have not been back to the salon in three months. “We have a database that keeps track of each time a client comes in and the service she receives,” says To. “Our front desk staff goes through our database in their downtime to find the clients we haven’t seen in a while.” The redemption rate on these cards is about 5%, he reports.

Facebook Comments ()

Leave a Comment

Name:
Email:
Comment:
Submit

Comments (0)

Encyclopedia

Acrylics refers to any of a group of clear, synthetic resins used to make plastics, paints, etc. Nail enhancements (or artificial nails) made by...
Learn More

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

View All

VietSALON

FREE Subscription

VietSalon is a Vietnamese-language magazine and the sister publication to NAILS. Click the link below to sign up for a FREE one-year subscription.

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today