It’s amazing how a consistent theme can pull your salon’s whole look together. Perhaps counter-intuitively, the confines of a theme can make designing and marketing your salon so much easier. There’s a lot of room to be creative within any given theme, whether it’s floral or ocean or something completely different. We take a look at 16 salons that were on the same wavelengths with their design ideas, but managed to really make it their own.
Theme 2: Floral
PIck from an array of blooms to get the perfect look and feel.
Opalized Designs Studio Salon
Shelby Township, Mich.
The vibe: Poppies with POP
Details that make it work: The convenient thing about choosing poppies as a theme is, since the flower comes in a seemingly endless array of dazzling colors, the salon’s color scheme is wide open. “We are always moving things and changing pieces in the space to keep client interest up. They regularly ask, ‘Was this here?’ or ‘Are these new?’” says owner Kelley Killop-Marble. Marble may not have named her salon after poppies, but the blooms were a non-negotiable part of her design vision when she worked with Deen Hyde Designs to pull the look together. “The poppies show up both in the salon and in the 1,500-sq.-ft. apartment used for nail education above the salon,” Marble says. “If I see something ‘poppy’ now, I pick it up. I even picked up a piece of art while at the Nail Tech Networking Event of the Smokies last year that has a black bear holding...yup...poppies!”
Long Beach, Calif.
The vibe: Sunny with subtle sophistication
Details that make it work: Daisies in an array of colors adorn surfaces of all different heights at this Southern California nail salon. From fresh bouquets on tables to daisy wall art and even daisy-shaped cookies on the weekends, the flowers — part of the sunflower family — impart a welcoming feel to the space. A more subtle homage is the daisy-yellow wall paint, which gives the salon a sunny atmosphere, and the circular mirrors in between the manicure tables — which feature a large circle surrounded by smaller circles, which allude to a flower-shape without being over the top.
White Orchid Nail Lounge
The vibe: Beautiful tranquility
Details that make it work: Co-owner Ashlee Lai says, “White flowers symbolize new beginnings such as a first date, wedding, or, in our case, a new kind of nail lounge. The white orchid is pure, innocent, sensual, and luxurious.” Blooming orchids are always on display and exchanged weekly by a local florist. The wax treatment rooms display wall art of the signature flower. The color scheme conveys the flower with subtlety: as you enter, the ambers and browns symbolize the foundation or potting mix that the orchid is grown upon. The wax rooms toward the rear are painted light green and feature a white waxing table to symbolize the actual roots, leaves, and flower of the white orchid.
La Fleur Plumeria Nail Salon
The vibe: Aloha nails
Details that make it work: Playing off of its Hawaiian locale, La Fleur Plumeria uses its namesake flower — commonly found in Hawaiian leis — as a symbol of what the salon hopes to offer its clients. “The plumeria flower has five petals with each petal representing a spiritual perfection: faith, aspiration, devotion, sincerity, and surrender,” the salon says in its marketing materials. The mission statement then elaborates on how the salon strives to meet each of these attributes. Plumeria imagery is present throughout the salon, as are other reminders of the islands — such as the “Maui” pedicure spa chair covers with leaf images.
Next page: Ocean-themed salons