It’s amazing how a consistent theme can pull your salon’s whole look together. Perhaps counter-intuitively, the confines of a theme can make designing and marketing your salon so much easier. There’s a lot of room to be creative within any given theme, whether it’s floral or ocean or something completely different. We take a look at 16 salons that were on the same wavelengths with their design ideas, but managed to really make it their own.
Theme 3: Ocean
Clients are wearing flip flops already, right?
Bahama Mamas Tanning & Nail Spa
The vibe: Tropical brights
Details that make it work: No matter the weather outside, it’s hard to feel anything but upbeat inside Bahama Mamas Tanning & Nail Spa. The walls are an array of bright blues, greens, yellows, and other vibrant hues. Decor includes hanging seashell artwork, rattan furnishings, tropical paintings, and, not to forget, a pink flamingo-themed bathroom. “We have long, cold, miserable winters in Michigan and coming in the salon feels like being on a mini vacation,” says owner Tina Sauber-Spencer.
NAILS by Marsee
Mount Pleasant, Pa.
The vibe: Beauty meets the beach
Details that make it work: It’s hard to miss the beach wallpaper that adorns NAILS by Marsee — the sand- and water-scape stretches from floor to ceiling. Polish bottles are held immobile by 3-D mini-sandcastle sculptures and collections like OPI’s “South Beach” are kept close at hand. A glowing fish-in-water piece of art adds an eye-catching element, and owner Marsee Essington even takes care to have the appropriate scents wafting through. She says, “I always have a beachy smell in my shop — coconut, sand, ocean candles, etc.”
Aqua Nail Bar and Boutique
Santa Barbara, Calif.
The vibe: Undersea calm
Details that make it work: What started as a ploy to be listed first in the phone book (courtesy of the “a” in aqua) took on a life of its own as the logo and interior fell into place. Varying shades and textures of blue impart a feeling of tranquil waters. “Times have changed and now that position in the phone book is not so important, but it was destiny,” owner Claudia Papa says.
Next page: French-themed salons