It’s amazing how a consistent theme can pull your salon’s whole look together. Perhaps counter-intuitively, the confines of a theme can make designing and marketing your salon so much easier. There’s a lot of room to be creative within any given theme, whether it’s floral or ocean or something completely different. We take a look at 16 salons that were on the same wavelengths with their design ideas, but managed to really make it their own.
Theme 5: Ingredient
Use it, share it, decorate with it.
Chocolate Nail Boutique
The vibe: Deliciously indulgent
Details that make it work: Chocolate brown-striped wallpaper, chocolate truffles, and real chocolate-infused products truly make Chocolate Nail Boutique the sweetest place in Atlanta — as the salon’s tagline proudly announces. Owner Aja James is a chocolate broker, bringing beans in from Ghana and supplying them to a myriad of companies, and creating the salon’s Simply Chocolate product line (which will be available to other salons later this year). “I wanted something organic, something good for your skin, but without the milk and sugar,” she says.
Lavender d’Aesthetique (Nails & Wax)
Jurong West, Singapore
The vibe: Lavender fields forever
Details that make it work: As its name implies, everything from the salon towels to the wallpaper to the foot care products to the essential oil mist sprayed in the salon is lavender by either scent or color. “Before selection of a brand name, we thought of what we want to provide for customers who come to us. We decided that we want all customers to feel relaxed from the hustle and bustle of their busy lifestyle the moment they step into our salon,” says co-owner Vicky Lye, who owns the salon with her mom and her sister. Seeing a market for more than one lavender-themed salon, the family actually opened a second branch — also with the same all-encompassing theme.
Green Tea Nail & Spa
New York City
The vibe: Warm greenery
Details that make it work: A green tea theme was a natural fit for this Manhattan nail salon, as the owner’s family grows the antioxidant-rich tea in Korea and imports the extract to create an array of products — including a scrub, mud mask, and paraffin, among others — that are used in the nail services. Green is the dominant color, and it shows up in everything from the nail tech and client chairs to the walls (a paler shade, so as not to be overpowering), and the wall art — which includes green-toned prints and tea leaf imagery. Even the salon’s plants seem to thrive in the green environment.
Next page: Tips from an Interior Designer