They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
Keep your name on their mind
“Give them a gift,” suggests Lesa Beamer, owner of The Beauty Mark in Oakley, Kan. Magnets, pens, can openers, mirrors, files, home-care packages, mints, or key chains with your information on them can be handed out as holiday clients leave.
Have an incentive for new holiday clients in the salon
“We run a gift certificate special before the holidays,” says Ciavatta. “For every $100 a client spends in the salon or on a gift certificate, we give her an additional $15 credit that is good through April 1. The credits can be gifted to other people, so this always brings in new clients and boosts business after the holidays.”
“We’ve developed a holiday gift card program,” says Montgomery. “With the card new clients receive 10% off every new appointment throughout the year.”
Bonnie Canavino, a spa consultant with Spa Specifics Inc. in Park Ridge, Ill., suggests offering a mini-menu of affordable add-ons during the holidays. Offer new clients the opportunity to receive a complimentary service from this menu with their next visit.
“Offer clients a choice of one of them — anything from a winter sea salt bath for the feet, to an aroma butter foot or hand masque, or warm oil treatment — for $10 during their initial visit,” suggests Canavino. “This way, they know the value of the complimentary service and are excited at the prospect of returning for another visit.”
One last thing before you go
Book a follow-up appointment before clients leave. You’d be surprised how effective this tactic is in getting clients to return. Make the extra effort to let clients know you’d like to see them again.