Marketing & Promotions

Facebook Your Way to a Full Book

There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.



The Ad Itself

Facebook ads consist of five major components. They are:

1. Title — You have up to 25 characters for the ad title. The most obvious choice may be the best: your salon name.

2. Image — If you offer eye-catching nails, be it funky handpainted nail art or Minx, this is the place to show it off. Upload a horizontal image to make the best use of the space. Facebook will automatically resize your image to a maximum size of 110 x 80 pixels.

3. Body Text — You have up to 135 characters to elaborate. If you’re offering a discounted price on a service, give it an end date to create immediacy. Include your business phone number here.

4. Social Context — If your destination URL is a Facebook fan page, then the “Like” icon will appear here, letting viewers easily become your salon’s Facebook fan.


Destination URL:
If the user clicks anywhere on your ad, she will be taken to this URL. The ideal destination URL is your salon’s online appointment booking website. If you don’t have one, link it to your salon’s website homepage or your salon’s Facebook page. (If you’re linking to a Facebook page, the URL text won’t show up as a separate line.)



You can really drill down to specifics when it comes to what demographic you want to view your ad. In most cases, we recommend targeting the same types of people who already frequent your salon. For instance, do you have fervent “How I Met Your Mother” TV show fans who come to your salon every Monday night to watch it on your flatscreen TVs? Just type “How I Met Your Mother” into the “Likes & Interests” section of the ad targeting page, then use your ad text to tell the potential client you’ve “saved [her] a seat” on Mondays. The other great thing about targeting is Facebook will tell you the estimated reach of your ad, as you narrow down the fields.

Next page: Successful Ad Wording and a Facebook Advertiser's Checklist

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