Building Your Business

Calling All Clients! (67 Ways to Fill Your Chair in 6 Months)

You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.


11. Shamelessly self-promote. Join a local networking group and do a demo at one of the meetings. Key chains, pens, or nail files with your salon name on them make great gifts.
12. Always carry your business cards. Don’t leave home without them.
13. No marketing works as well as one-on-one contact. Advertising gets your name out there, but most clients come to the salon through personal invitation and referrals.
14. Start with family and friends. Give free pedicures, gel polish manicures, and full sets to your family and friends: they will market for you, and they will be honest with you about your work and how it can be improved.

15. Have a website. If you don’t know where to start, ask a friend who has some web design experience. Make sure to include your bio, salon address, hours of operation, service descriptions and pricing, and salon and service photos. Also get a free professional Facebook page and post promotions, specials, and last-minute openings. You can even offer online scheduling though the Schedulicity Facebook app.
16. Stop in at all the businesses near your salon. Introduce yourself and offer a special price to the employees. Drop off gift bags with salon info and samples.
17. Work together. Barter services with other stylists in your salon. Help to promote each other and keep business in your salon.
18. Give a free full set and business cards to people in the public eye. In exchange they should give out your card whenever someone comments on their nails. Good candidates for this arrangement are flight attendants, bank tellers, realtors, and jewelry or makeup counter salespeople.
19. Start an e-newsletter. Use this to announce your latest services and offer promotional discounts. and are two popular choices.
20. Leave an extra tip for the waitress. Along with the cash tip, leave a gift certificate for $10 or $20 toward services with you. Include an expiration date of no more than 60 days out. Leave a couple for the server/bartender to hand out.
21. Do some wedding prep. Get friendly with bridal salons, photographers, flower shops, and wedding planners for referrals. Also, rent a booth at a bridal show to reach new clients.
22. Branch out. If your salon doesn’t do hair, trade business cards with hair salons that don’t do nails.
23. Make gift certificates available online. Work with your web designer or on this convenient service for clients.
24.  Use your retail items wisely. Put stickers with the salon name and phone number on all retail items. Personalize retail bags with the salon name.

25. Get involved in your community. Local charities, sporting programs, and local government and school events, directories, and brochures offer great exposure — often in exchange for a small donation.
26. Set up a referral arrangement. Contact neighboring businesses to see if they will give their customers your card.
27. Promote, promote, promote. Step out of your salon to promote your business. Hand out flyers and consider paid advertising online or elsewhere.

Next page: Master Your Etiquette

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