Building Your Business

Calling All Clients! (67 Ways to Fill Your Chair in 6 Months)

You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.


54. Offer only what they can handle. If you give away full sets, make sure the person’s lifestyle can accommodate fill appointments.
55. Educate your clients. During the first appointment, tell clients what steps you are taking in each service and why. Let them see how serious you are about nail care and helping them maintain beautiful, healthy nails.
56. Develop a client recovery system. Think of a way to recapture clients you haven’t seen for a while. Set aside time and send them a note with an offer to get them back in with you.

57. Enlist the team. Get the receptionist, owner, and employees on board to create a unique, consistent salon atmosphere.
58. Give a “commitment card” to every new client. This is a small card that lists your commitment to the client on one side, and her commitment to you and her nails on the other.
59. Be available. When you are building your clientele, it’s important to be at the salon during hours that are convenient to the client.
60. Send cards to your clients. At the holidays, on their birthdays, and for referrals, send cards thanking them for their loyalty. If you want to, include a coupon for a discounted service.

61. Say thanks. Send thank-you notes to new clients to show your appreciation for their business.
62. New client call backs. Call  new clients within a few days, inquire about their service, ask for feedback, thank them for coming in, and tell them you look forward to seeing them again soon.

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