Natural Nails

Ladyfingers develops new marketing, merchandising effort

The firm has packaged these popular natural nail care retail products in a sophisticated 12 piece display

Lady Fingers, a California corporation, has debuted new approach in packaging and marketing of their new Liquid Wrap and Ridgefiller Natural Nail Care System.

The firm has packaged these popular natural nail care retail products in a sophisticated 12 piece display. Detailed graphic demonstration and directions are presented boldly on the front panel of each display.

“With professional quality formulations and elegant department store packaging, the retail price wanted and get it,” according to a company spokesman.

Ladyfinger’s Liquid Wrap contains microfine nylon fibers that reinforce nails to promote increased nail growth. Their Ridgefiller product claims to smooth nail surfaces for a satin finish and perfect nail color application. Both products are available in fast drying formulas in the half-ounce sizes.

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Hannah Lee has been an editor on NAILS Magazine since 1999, and executive editor since 2005. She oversees the entire editorial production of the...
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