Building Your Business

How to Market Your Services When You're First Starting Out

You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.

Get the Word Out on Your Business

1. Sign up your salon. Place signs on your salon’s window advertising your services. Or, set up creative window displays to help draw clients into the salon.

2. Pound the pavement. Make fliers talking about your services and place them under windshield wipers at busy malls or high school functions (like football games). You should check the lot owner’s solicitation policies first.

3. Get schooled. Many campuses have community bulletin boards that allow free posting. Place fliers about your salon on every board possible. This is great especially during formals and prom season.
4. Be a chambermaid. Find out what benefits your local chamber of commerce offers its members. Chambers will often list businesses in a member directory and/or provide networking opportunities.

5. Join the welcome wagon. Welcome new community residents to the area with a gift certificate for your services. You can likely purchase the names from the chamber of commerce or go through a third-party service that sends out its own welcome packets, like Moving Targets (www.movingtargets.com) and Our Town America (www.ourtownamerica.com).
6. Be high profile. Offer free or discounted nail services to clients who work in jobs where their hands are high profile and often at the center of attention, like store cashiers, flight attendants, and bank tellers. Others are bound to notice if they have a beautiful set of pink-and-whites.
7. Give back. If people see you care about the community, they’ll not only notice your awesome set of glitter nails as you pick up trash with the highway beautification project, but they’ll also be more willing to spend their money at your salon.

8. Find wedded bliss. Most cities have a few wedding expos each year. If it’s in your budget, consider renting a booth to show off your wedding-day designs. If you normally work with a hairdresser and makeup artist and rent the booth together, you’ll save on rental fees.
9. Sleep on it. If you’re near a hotel or motel, make extra copies of your price list and brochure and ask the front desk to keep them on hand for guests who are looking for a nail tech.

10. Wear it. Of course you’re already wearing a beautiful set of your own nails. But what about the rest of you? Instead of being a walking billboard for your favorite sports team, be your own walking billboard. Have T-shirts made with your logo and website on them. Wear them to casual community events (like PTA meetings or watching a parade).

Keywords:   business cards     career handbook     marketing/promotions     newbie     web marketing  

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