Nail Trends

Pink And White Toes Sweep The Middle East

As a sales and marketing executive for Protouch Beauty, a distributor of beauty products based in the Middle East, Tracey Findlay is happy to report that the nail business in the region is growing quickly despite a lack of training among local techs.

As a sales and marketing executive for Protouch Beauty, a distributor of beauty products based in the Middle East, Tracey Findlay is happy to report that the nail business in the region is growing quickly despite a lack of training among local techs. Findlay, who is based in Abu Dhabi in the United Arab Emirates, says that manicures and pedicures are very popular and have been for years. “Most salons do both gels and acrylics, but gels are the favorite. Pink and white gels on the toes is the trend of the moment,” she says. While artificial nails continue to grow in popularity, they are not as popular with the local Arab women as with foreigners. “Before local Arabic women pray (which is up to six times a day), they have to remove their nail polish and makeup, so they tend to put nails on only for a special occasion like a wedding and have been removed the next day,” she explains.

Keywords:



Leave a Comment

Name:
Email:
Comment:
Submit

Comments (0)

Encyclopedia

An employee is a worker who is on payroll, for whom payroll taxes and insurances are paid (among other expenses), and who is subject to certain legal ...
Learn More

Subscribe to NAILS & SAVE!

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today