Marketing & Promotions

It’s Beginning to Look a Lot Like...

Whether you celebrate Christmas, Hanukkah, Kwanzaa, or Winter Solstice, the winter holidays are a great time to bring joy and cheer to your salon.

Bella Blanca Salon

Cindy Bosque Watson, Portland, Ore.

“Everyone should have a nail brush to scrub holiday overindulgence out from under their nails,” says Bosque. She gives out gift bags by placing them on a small tree she decorates, with one gift bag for each scheduled client that day. She also likes to offer free nail art, usually just the ring fingers, but she has some special clients who like to go all out for the holidays and wear full sets of Christmas-colored glitters.

The gift bags typically include gift-size hand creams and a candy cane or two wrapped up in a holiday ribbon.

Cindy Bosque Watson sits in front of the gift bag tree she makes for her clients every year.
<p><em>Cindy Bosque Watson sits in front of the gift bag tree she makes for her clients every year. </em></p>

Bosque also makes a nail art tree with samples of her designs and other small ornaments. 
<p><em>Bosque also makes a nail art tree with samples of her designs and other small ornaments.&nbsp; </em></p>

Nails Please by Janice Reams

Janice Reams, Houston

Janice Reams first owned a salon in 1991, and, before selling it three years later, she learned how much she enjoyed decorating her salon for the seasons. When she became a booth renter, she wasn’t able to lock up her salon so her decorations became limited to little lights and ornaments around her booth. But now she has her own suite in a 60-room salon and spa building with her own lockable door, so she’s able to put up more decorations.

She gives out gift bags starting two weeks before Christmas, which typically contain small packets of cocoa, ceramic mugs, pedicure creams, and lotions. One year Reams got adventurous and had her beer-brewing-enthusiast husband make a small batch of wine, which they bottled into gift-sized wine bottles with custom labels of “Merry Christmas from Nails Please.”

Janice Reams decorates her suite with a small Christmas tree, lights, and a wreath on the door.
<p><em>Janice Reams decorates her suite with a small Christmas tree, lights, and a wreath on the door.</em></p>

Keywords:   holiday retailing     holidays     salon decor/design  



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