Marketing & Promotions

Mobile Marketing Best Practices

Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.

“Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services,” says David Wachs, president of Cellit, a provider of mobile customer relationship management (CRM) systems. Below are Cellit’s tips for how salons and spas can quickly and effectively leverage mobile marketing to drive repeat visits and increase customer spending.

> Create excitement through a mobile loyalty club. Create a sense of excitement and exclusivity by promising special rewards and offers for mobile club members only. This approach will help drive initial sign-ups, ensure high retention rates, and encourage redemption.

> Promote the mobile club in-store and online. Encourage customers to sign up for the mobile program at the reception desk, on the website, and on social media platforms.

> Develop compelling up-sell offers. Mobile coupons do not necessarily mean straight discounts on services. Compelling offers can include cross-selling with paired purchases such as a discount on a product when purchasing a service, or up-selling through offering service packages.

> Drive more repeat business. Mobile loyalty programs are a great way to stay top of mind with existing customers. To successfully attract and retain mobile loyalty club members, variety in mobile messaging is critical. Messages should vary and include mobile coupons as well as announcements about new employees or new available services and treatments.

> Use mobile messaging for special occasions and slow days. Mobile messaging is equally effective on special occasions such as Mother’s Day as it is on driving traffic to the business during typically slower times. Tailor messages for each special occasion or provide a compelling and immediate offer to drive traffic during the slower season.

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