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OPI Revamps iPhone App

OPI has relaunched the OPI Application for the iPhone and iPod Touch. The updated app offers an easy, free way to browse and search over 200 OPI nail lacquer shades — now at faster speeds.

OPI  has relaunched the OPI Application for the iPhone and iPod Touch. The updated app offers an easy, free way to browse and search over 200 OPI nail lacquer shades — now at faster speeds. The Try It On Color Studio continues to provide a look at all current OPI shades, while the search feature now incorporates retired shades, allowing users to view past favorites. The updated app also includes higher resolution images to further enhance visual displays. In addition to running faster, the application now has the capability to wait in the background while other programs are used, namely Facebook. This feature gives users the option to check OPI’s Facebook page without having to leave the app.

Since its original debut, the app has added a sort-by-collection feature, highlighting current collections and promotions so that users will know what’s new to the brand. The app even lets users select favorites, storing lacquer choices for future reference.

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