Marketing & Promotions

Nail Salons Are For Lovers

What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or  wham-bam Valentine’s Day salon specials?

Couples’ services, chocolate pedicures, and extra-sensory touches like strawberries and wine can be quite a seductive force on clients in February. Here’s what some techs are doing for Valentine’s Day to give you some ideas.  

A nail service is what you make of it, and like anything it’s limited only by your imagination and

the energy you have to carry it out. For industries like nails and spa services (and even for other professions like restaurant ownership and hospitality), holidays become easy beacons for you to target services around and make an extra difference in your income for the month.

The beauty of Valentine’s Day is that its celebration of the well-known feelings of companionship, desire, and even loneliness, correlate perfectly with the expert services a local salon can fulfill, and a creative salon team can make Valentine’s Day a trademark staple in its community. As a stroll down the greeting card section will show you, Valentine’s Day has a place for everyone — the lovebirds, the broken-hearted, the single socialites, the romantics — all of whom are likely clients of your salon.

A Chocolate Improvisational

Christine Hinds, Summa Nails, Bridge Town, Barbados

“I wanted to do something sweet for Valentine’s Day,” says owner Christine Hinds. “So I came up with the Ultimate Chocolate Mint Pedicure. I use Haken Chocolate Products, which smell and feel delicious but are white-colored and don’t look like chocolate, so I created my own recipe to give them that chocolate-brown presentation.” Hinds adds chocolate powder and sugar to the scrub, cream, and mask for visual effect. When she drizzles powder onto the mask it ends up looking like chocolate mousse that almost looks good enough to eat. The pedicure lasts for one hour and 15 minutes.   

 

To Be Young in Paris

Naomi Gonzalez, Le Petit Nails, Sanford, Fla.

Le Petit Nails has a couples-only service called “A Night in Paris, Candlelight Couples Pedicure.” Owner Naomi Gonzalez creates an evening of exquisite pampering in her Parisian-inspired nail boutique. The glow of candlelight, the essence of French champagne or wine, and a très magnifique appetizer platter get the mood started.

The couple is then treated to Godiva chocolates or chocolate-covered strawberries as they relax to a 45-minute pedicure with 20 minutes of foot reflexology. And to enhance the romantic mood the client has a choice of candlelight music, a customized playlist, or even a live string quartet booked for an additional cost.

Keywords:   holidays     marketing/promotions     Valentine's Day nail art     Valentine's Day services  



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