Marketing & Promotions

Nail Salons Are For Lovers

What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or  wham-bam Valentine’s Day salon specials?

Be My Nail Design

Sharon McCabe, Cherry Beauty Babes, Uddington, Glasgow, Scotland

McCabe will be offering her clients alternative Valentine’s nail art designs, loosely based on a heart/love theme and using various media and effects such as Swarovski crystals, acrylic paint, cut-outs from magazines, glitters mixed with gels, and fimo canes and sequins. Clients will also receive a little goodie bag of heart-shaped sweets, a rock glitter tattoo, and a bottle of cuticle oil and hand cream, in addition to having their nails styled. “I think my clients will love this,” says McCabe. “I’m planning to call the promotion ‘LOVE Your Nails.’

Melting Hearts of Stone

Lenzi Moore, Spoiled Spa & Salon, Vancouver, Wash.

The Ultimate Chocolate Lovers Retreat at Spoiled Spa & Salon incorporates a Keyano Hot Stone foot massage in between the relaxation-focused full-body spa services included in the special. “We offer this package as a regular throughout the year,” says owner Lenzi Moore. “But Valentine’s Day gets it the big holiday sales.” For the rest of the retreat, the couple is slathered in full-body chocolate scrubs (also by Keyano), showered, massaged, steam-roomed, capped with manicure polish, and given a service-ending hair treatment and styling.


The Hot Tub

Jamie Hess, Valentine’s Salon & Day Spa, Greencastle, Pa.

If you’ve got it, flaunt it. Valentine’s Salon & Day Spa proves it’s the place to be for Valentine’s Day with its couple’s package that includes a dip in the Jacuzzi. “That is always popular for the couples, along with the dual massages,” says employee Jamie Hess. “And we also have chocolate-scented products for the pedicures, chocolate treats, and of course Valentine’s Day nail art.”

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