Marketing & Promotions

Nail Salons Are For Lovers

What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or  wham-bam Valentine’s Day salon specials?

Chocolate Transgressions

Lynn Torello, Essentials Nail Body, Branford, Conn.

Lynn Torello’s chocolate-inspired couple’s service has been gaining momentum going into this Valentine’s Day. After first trying out the Lisa Ann Skin Care line of products three years ago after a client recommended it, Torello has seen an increase in the amount of women who get their men into the salon for a first-time pedicure. The service features Lisa Ann’s Chocolate Pedicure Scrub and Mask, and includes a paraffin dip, strawberries dipped in chocolate, and Essie’s Chocolate Kisses polish.  

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Generally used to describe the pedicure whirlpool units, regardless of size, that a pedicure client soaks in during the pedicure service; tends to...
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