Marketing & Promotions

Light Elegance Debuts New Logo, New Look

In January, Light Elegance Nail Products launched a new logo and tag line.

Have you seen it? In January, Light Elegance Nail Products launched a new logo and tag line. The logo — a laboratory beaker filled with pink liquid and emitting floating pink bubbles — represents the Light Elegance legacy of formulating and manufacturing its products on site with its own chemist, co-founder Jim McConnell. Of course, the graphic mark still had to be “light” and “elegant” so the color had to be the company’s trademark pink. The tag line was changed to “we’ve got great chemistry” to underscore not only the in-house manufacturing but the close relationships Light Elegance has with its nail techs.

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