What happens when creative entrepreneurs combine their passions to build multipurpose businesses? You get more than your average nail salon.
The storefront of L Boutique and L Spa allows clients to enter either business at street level. Inside, a small hallway connects the two.
L Spa, L Boutique, and L Kids, Sarasota, Fla.
LeeAnne Swor opened L Boutique in 2004, then expanded her brand to include L Kids, a clothing boutique for children. When a neighboring spa went out of business, Swor expanded again, opening the doors to L Spa in 2010. Spa clients walk into a peaceful, colorful reception area, with retail products from skin care to perfume. When it’s time for their nail appointment, a tech ushers them back to a private nail lounge with an eclectic feel that combines the beach with the upbeat, all decorated with bright and happy Trina Turk fabric. In the lounge, clients enjoy natural or gel-polish manis and pedis or enhancement services. The spa also offers medi-treatments, such as Botox, fillers, peels, and Dermaplaning, all under the care of medical estheticians. L Spa has a relationship with two local medical doctors who offer consultations at the spa each week.
“We were always referring our clients to skin specialists, nail salons, Botox injectors, etc., so it made sense for us to do it ourselves,” says Swor. “This way we bring the best all to one spot.” Swor built L Spa to her specs, making it everything she wants in a spa experience. “It has the top therapists; it’s fashionable, fun, and casually relaxed. It’s a ‘girl-time’ spa,” she explains.
One way LeeAnne Swor extends continuity between the boutiques and the spa is through her signature colors featured in the spa reception area: “L Blue” (turquoise), purple, fuchsia, and white.
Boutique clients quickly began booking appointments at the spa and, as word spread, her boutique benefitted from spa patrons walking through the adjoining door to shop. To encourage crossover clientele, Swor offers spa clients a discount of 10% on boutique items, good for the day of service. Swor has staff from L Boutique, L Kids, and L Spa adhere to the same dress code guidelines. Therapists choose from two lines offered at L Boutique, wearing any items they prefer in “L Blue” (turquoise), purple, fuchsia, or white. Continuity in dress and in the stores’ color palette makes the transition seamless, though on the books, they are run as different businesses.
Because the beauty business was new to her, Swor notes both a positive and negative effect to opening the spa. “I like to do things my own way, which is not always the easiest way. Sometimes I should research more,” she admits. “However, I like to try new things, so it’s been great to learn a new business.”
The benefits outweigh any drawbacks. “We have an amazing group of people at L,” says Swor. “We all like to make people feel their best, whether that’s with spa services or clothing makeovers.” For Swor, the spa was the perfect complement to her boutique. “I have always liked having my boutique next to a spa,” she adds. “Girls always feel good coming from a spa experience, and we like the ‘whole package’ idea.”
Bright, colorful, and private, the nail lounge at L Spa gives clients the experience of a standalone salon.
Swor built a reputation for excellence and personalized service through L Boutique, then expanded her brand to outfit the body and pamper the person.
At Strawberry Mountain Salon. Spa. Gym, clients enjoy nail, hair, and spa services. This fitness room, a cardio room, and Crossfit gym are available at the same location.
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