Acrylic Nails

Acrylics are Not Dead

With the sudden rise of brush-on gel-polish bringing many new customers into salons, it seems nail techs are seeing fewer tried-and-true acrylic customers. With new products on the market, traditional acrylic users now have more options to choose from, but there is still a seat at the manicure table for them.

ACRYLIC TECH PROFILES

Rock the Youth: Here They Are Now, Entertain Them

Keren Clark (right) of Nails by Keren in The Villages, Fla., has a lot of seasonal acrylic clients that keep her liquid-and-powder in high demand, but it’s her young rockstar acrylic wearers who really keep the product moving.

Client Jessica Taylor says, “I enjoy getting acrylics and designs put on my nails because, to me, it is more fun than having regular nail polish. With all the new designs that are coming out and summer coming soon, it is becoming more popular with my friends.” 
<p>Client Jessica Taylor says, &ldquo;I enjoy getting acrylics and designs put on my nails because, to me, it is more fun than having regular nail polish. With all the new designs that are coming out and summer coming soon, it is becoming more popular with my friends.&rdquo;&nbsp;</p>

Client Josie Devine adds that she loves acrylic designs because, "they are a great accessory and a perfect way to express our creative side."
<p>Client Josie Devine adds that she loves acrylic designs because, "they are a great accessory and a perfect way to express our creative side."</p>

Duck Nails -- Woo Hoo

In Visalia, Calif., the flared “duck foot” style of nail is spreading in popularity, “whether we like it or not,” jokes Maggie Franklin, owner of Art of Nailz. Whatever the reason, and whatever the opinion on the look, if the style is popular then Franklin keeps the nails flared.

Mica Coffman, 24, is a regular client of Franklin’s, and says she prefers the wider nails because they “look fake.”
<p>Mica Coffman, 24, is a regular client of Franklin&rsquo;s, and says she prefers the wider nails because they &ldquo;look fake.&rdquo;</p>

 Brandi Kanady, in her late 20s, says, “I think people have more stupid reasons not to like them than I need for liking them.”


<p>&nbsp;Brandi Kanady, in her late 20s, says, &ldquo;I think people have more stupid reasons not to like them than I need for liking them.&rdquo;<br /><br /></p>

Acrylic is Not Dead, Long Live Acrylic

 “If it’s not broke, don’t fix it,” says acrylic client Richelle Anderson (left) of Avanti Salon in Spanish Springs, Nev.

Though she may be biased because her nail tech (and mother) Lisa Anderson (right) is such a skilled acrylic user, Richelle still prefers the feel of acrylics over gels.
<p>Though she may be biased because her nail tech (and mother) Lisa Anderson (right) is such a skilled acrylic user, Richelle still prefers the feel of acrylics over gels.</p>

“Gels are new, but acrylics have a long track record in the nail business and manufacturers have taken steps to improve the quality and safety of acrylics,” says Richelle.
<p>&ldquo;Gels are new, but acrylics have a long track record in the nail business and manufacturers have taken steps to improve the quality and safety of acrylics,&rdquo; says Richelle.</p>

Acrylics for Everyone

Regina Hoffman Contreras (left), owner of Premier Nails in Fremont, Ohio, has been offering acrylic services for over nine years.

She says that her clientele varies on nail preferences, with some older clients preferring glitter and color, and some younger girls opting for traditional pink-and-whites.
<p>She says that her clientele varies on nail preferences, with some older clients preferring glitter and color, and some younger girls opting for traditional pink-and-whites.</p>

Client Leah Good (right), explains why she loves her acrylic nails, “I love that I can have strong, beautiful nails that allow me to truly express myself at all times without the worry of color chipping or rubbing off.  It’s also important for me to maintain a clean, even, uniform look, which is time-consuming and difficult to do with natural nails.  Even with being the mother of three active young boys, and working full-time, I’m still able to present a perfectly well-manicured look no matter what I’m doing.”
<p>Client Leah Good (right), explains why she loves her acrylic nails, &ldquo;I love that I can have strong, beautiful nails that allow me to truly express myself at all times without the worry of color chipping or rubbing off.&nbsp; It&rsquo;s also important for me to maintain a clean, even, uniform look, which is time-consuming and difficult to do with natural nails.&nbsp; Even with being the mother of three active young boys, and working full-time, I&rsquo;m still able to present a perfectly well-manicured look no matter what I&rsquo;m doing.&rdquo;</p>

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NAILS Industry Directory: Acrylic

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Keywords:   CND     colored acrylics     consumer marketing     Gelish     gels     NSI     OPI Products     Shellac  

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