Oh, App-y Day

Does your salon have its own app yet? If not, perhaps you can take inspiration from the folks at Knoxville, Tenn.-based Salon Visage, who recently released the Visage Concierge application for iPhone/Android. “This app isn’t just for fun. We’ve taken the ‘concierge’ term very seriously,” says Frank Gambuzza, co-owner of Salon Visage. “We have found a way to truly add value to those who wish to stay in touch with us by mobile phone. Users request appointments and receive appointment notifications as well as check their scheduled visits by phone.”

“There is also a red phone on the app that is tied to four unique direct lines at our corporate office,” adds Belinda Gambuzza, co-owner of Salon Visage. “Clicking on the red phone guarantees assistance with a personal touch during business hours. We’ll be on hand to answer questions, schedule appointments, process gift orders — anything salon- or spa-related that users can think of.” Other features include specials that are only available by mobile device, GPS guided directions, and a gallery of images.