Marketing & Promotions

Salon Week Expanding From Boston to New York and New Jersey

More than 20 salons in the greater Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients

More than 20 salons in the greater Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients. Top salons signed up to show appreciation for their existing clients, bring back inactive customers, and gain new ones by offering 50% off select services.

As a result of the exposure gained through Salon Week, participating salons experienced an increase in both retail and services sales. According to a survey conducted after the event, the majority of salon managers and owners also indicated that Salon Week clients were likely to return and experienced a positive rebooking rate.

“For many salons, marketing can be a daunting, expensive part of running their business. Salon Week enables them to share in the national advertising, PR, social media exposure, and in-salon marketing materials provided through the event,” says Maria Lekkakos, president of Salon Week.

The Fall 2012 event will take place in Boston, New Jersey, and New York on October 1–7. Salons can participate for a fee of $699. For more information, visit www.salonweek.com.

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