Natural nail services are seeing a sizeable upswing in popularity in salons right now, and clever techs can capitalize on this new wave of “back-to-basics” clients with great manicuring fundamentals and some little extra touches.
For customers who are looking for an affordable luxury, a little treat they can give themselves to feel pampered, a natural nail service is often the choice. Less expensive than acrylics and gel, natural nail manicures typically include a cleaning of the cuticle, polish application with top and base coat, and perhaps a forearm massage with a scented scrub or lotion, but a nail tech can turn this service into so much more.
Spa manicures can include essential oils, anti-aging products, paraffin dips, pre-manicure cuticle soaks, and more to give natural nail clients that extra attention they’ll be increasingly drawn to indulge in. Even nail art can become a quick way to get more out of a natural nail service.
“If a client comes in for a ‘regular’ manicure,” says Ingrid Deckelman of Todd Patrick & Co. Salon in Ormond Beach, Fla., “then anything I do above and beyond is considered an upsell. And upselling is a great way to expand your income using your existing client base.”
Even retail can be combined with natural nail services by suggesting a cuticle oil or hand lotion to take home for maintenance after the manicure. Angie Roman of Nails by Mz. Angie in Chicago says that the key to upselling natural nail services is education. She keeps her spa manicure service in heavy rotation by explaining to her clients all the benefits. “When they first come in, I talk to them casually and give them the facts about how the spa manicure—and the scrub and paraffin dip — can benefit them.”
Here is a guide to help you educate your natural nail clients on all the wonderful ways you can enhance their manicure experience — naturally.
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