Natural nail services are seeing a sizeable upswing in popularity in salons right now, and clever techs can capitalize on this new wave of “back-to-basics” clients with great manicuring fundamentals and some little extra touches.
2. NAIL SHAPE
Choosing a nail shape for your client is one of the quickest and most effective ways to transform a natural nail into a beautification aid. If the client has longer nails, the squoval shape can have a slimming and lengthening effect on the finger. Also, if the client has nails that are weak or brittle, you can file them down to a clean almond shape to keep the nails tight to the nail bed and prevent the free edge from snagging during day-to-day use and possibly causing injury.
(NAILS has some great articles and tutorials online about nail shapes and how to file them. Check them out at www.nailsmag.com/list/topic/nail-shapes.)
Pricing for natural nail services can vary. Some techs have drawn-out manicure services written clearly on the menu, with items like SpaManicure, Anti-Aging Hand Treatment, Hot Oil Manicure, Hot Stone Manicure, and of course the Basic Manicure. Each of these can be priced up front with a listing of the products used and services done. According to the NAILS 2011-2012 Big Book, the current industry average for a basic manicure is $19.76.
But you can also offer basic manicures and then a list of a la carte of options — almost like a build-your-own service. Some things you can add are paraffin dip, massage, scrub, mask, soak, nail art, and gel-polish.
These additions can really add up too. You can take something as simple as a paraffin dip and charge $10 extra. If you are able to upsell this to as little as three clients a week, then that would bring in an additional $120 for the month (or $1,440 for the year).
A thorough hand and forearm massage can be the client’s favorite part of the service experience. With some good massage techniques, anyone can tap into the client’s energy to help relieve stress and tension. It doesn’t even have to take long. A simple run through of the main points of hand and arm massaging can turn a basic manicure into a spa experience.
Remember, when giving a massage to never break physical contact with your client. This can interrupt the positive energy of a massage. The movements should flow together seamlessly so that at least one hand is touching the client at all times.
There are many products that can go great with hand and forearm massages. Massage lotions and body butters add extra glide to the movements, and allow for deeper tissue massaging throughout the muscles of the hand and arm. Scrubs can also be great and add that extra level of exfoliation to renew healthy skin cells.
(For a detailed step-by-step on hand and forearm massaging, go to www.nailsmag.com/manicuremassage.)
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