Natural nail services are seeing a sizeable upswing in popularity in salons right now, and clever techs can capitalize on this new wave of “back-to-basics” clients with great manicuring fundamentals and some little extra touches.
5. NAIL ART
Nail art is not only an easy way to upsell a natural nail client, it’s also a way for you to express your creativity. Even if you feel you’re the most un-artistic nail tech on the planet, you can dabble in a quick polish design that requires nothing more than a striper brush and imagination. Angie Roman of Chicago shows how she does an easy nail art design in polish that she charges between $7-$10 for.
1. Polish the nails in different colors, with the middle finger two-toned down the center.
2. With a black striper/black acrylic paint, begin adding lines, squares, and boxes.
3. Add dots in different areas.
4. Add glitter and top coat.
6. THEMED SERVICES
One way to entice customers into deluxe spa manicures is to create a theme around the service. Marketing a natural nail manicure as a “Tropical Island Mani” and using guava- and papaya-scented scrubs and lotions can grab a client’s attention. Offer them a fruit juice drink as a refreshment and they’ll feel as relaxed as they would on a beach with their toes in the sand.
Aracely Ruiz of Aracely’s Nails in Chicago says her most popular natural nail service is a Spa Manicure with antioxidants. She centers the service around Cuccio’s line of Pomegranate & Fig spa products, which have antioxidant elements from the pomegranate extracts. She uses the brand’s manicure soak, sea salt scrub, butter blend, and transforming wrap to maximize her client’s skin care.
Small props can also add to a themed service. The Palms Nail Bar & Spa in Salem, N.H., has used coconut shaped bowls, small ceramic leaves, and mats designed like bamboo shoots to add to the effect of a tropical service.