Marketing & Promotions

How to Throw Great Salon Parties

Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.


Offering desserts only, like at this party hosted by The Nail Nook, is a great way to save money.
<p>Offering desserts only, like at this party hosted by The Nail Nook, is a great way to save money.</p>

Food & Beverages

Choose quantity over quality for your food and beverage table. (Bulk purchases are your best friend.)
Try:
> A dispenser of pink lemonade (a hit at Hair 2 Sole Beauty Studio’s Boobie Bash)
> A tray of spiral sandwiches
> Fruit and veggie tray
> Cheese, crackers, and wine (make sure alcohol is OK to serve without a liquor license)
> Desserts only, with hot cocoa as the beverage. The Nail Nook offered this menu at a client appreciation party in November and it was a big hit.

The Nail Nook in Palmetto, Fla., was able to give its party guests free chair massages, courtesy of a partnership with a new massage therapist in town
<p>The Nail Nook in Palmetto, Fla., was able to give its party guests free chair massages, courtesy of a partnership with a new massage therapist in town</p>

Activities

Mixing and mingling is fun, but many clients won’t know each other and will be wary of striking up a conversation with someone new, so make them more comfortable by offering organized activities they can participate in. Luckily, at a salon party these activities are a no-brainer.
1. Mini-versions of your salon’s services. For Hair 2 Sole Beauty Studio themed services in pink have proved the perfect fit, including Pamper Me Pink Pedis (using Qtica Smart Spa Pomegranate & Lime products), pink hair extensions, Kiss Cancer Goodbye Lip Treatments, and Pretty Pink Manis (party guests must get a shade of pink or pink ribbon nail art).
2. Mini-versions of neighboring businesses’ services. Flinn at The Nail Nook recently offered chair massages to her salon’s party guests via a local massage therapist who did them for free to help promote her new business. “I approach local small businesses where I am a customer. As a business owner I am much quicker to donate my services to another business that comes to my shop frequently than to someone who walks off the street wanting me to donate something, so I keep that in mind when I want to partner with another business,” Flinn advises.

For Bridgeville, Pa.-based Hair 2 Sole Beauty Studio’s annual Boobie Bash (which raises awareness and money to fight breast cancer), the salon puts together a basket to raffle off to attendees, then donates the raffle ticket donations to charity.
<p>For Bridgeville, Pa.-based Hair 2 Sole Beauty Studio&rsquo;s annual Boobie Bash (which raises awareness and money to fight breast cancer), the salon puts together a basket to raffle off to attendees, then donates the raffle ticket donations to charity.</p>

3. Prize drawings. Gibbs says, “We make a raffle basket from the salon with a gift certificate and a piece of jewelry from our in-house jewelry maker B by Bethany. We also collect raffle donations from area businesses to cross promote. All proceeds from the raffle get donated to charity.” You can bet that the party guest who wins the raffle will talk up your salon to her friends.
4. Affordable entertainment. Flinn hired a teenager to play acoustic guitar for background music — a win-win because the teen needed the experience for his resume. Or hire a DJ for about $300.

Next page: Crowd Control, plus how to Keep the Party Going (in Your Wallet)

Keywords:   Facebook marketing     networking event     opening a new salon     promoting your services     salon parties  

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