Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.
At the grand opening of Elizabeth Ashton Ayurvedic Nail Spa in Long Beach, Calif., Bollywood dancers added an extra festive touch to the red-carpet styled event.
If your invitations work as hoped, you’ll have a large crowd show up for the big bash. Keep these dos and don’ts in mind.
> DO keep the line for mini-salon services organized. Two options: Take appointments when the client RSVPs or have it be first-come, first-serve but then keep a waiting list and let the guest know approximately how long the wait will be, restaurant-style.
> DON’T take on more guests than your space can handle. Besides the risk of violating fire codes, this increases the risk of inadvertent property damage and lessens the ease of navigability throughout the space. Debbie Doerrlamm, webmaster of BeautyTech.com and NailTech.com hosts the always sold-out NailTech Network Orlando Social every year, and says she only accepts paid ticket-holders the day of the event. However, she keeps a list of would-be guests until the next year, and she e-mails them when event registration opens. (“These people are always the first to register the following year,” Doerrlamm says.)
> DO put someone in charge of crowd control and last-minute issues. The salon receptionist is a good candidate.
> DON’T get so caught up in the logistics that you forget to greet your guests. Flinn says, “One of the biggest reasons I have a successful nail salon is customer service. I want my clients to feel appreciated and the parties I have are not only to promote my business and get potential new customers, it’s also to ensure my current clients feel appreciated for coming in week after week, year after year.”
> DO schedule a set time for clean-up. Either hire a cleaning crew or ensure you and your staff will be in shape to handle it yourselves.
Keep the Party Going (in Your Wallet)
Hair 2 Sole Beauty Studio throws an annual Boobie Bash, which has proved so successful the salon just completed its sixth annual event. Owner Alana Gibbs (shown here flanked by staff members Stacy Curcio and Ally Miller) donates the proceeds to a charity, usually to Feel Your Boobies, which targets a similar demographic as the salon’s clientele.
Of course, as a business owner, you know we weren’t going to forget this part: how to get the party guests back in your salon as paying clients. Offer a one-time discount (say 15% off any service) that can only be applied if the guest books a service before leaving the party. Another strategy used by Gibbs is to keep the momentum going by giving each guest a goodie bag of products used that day. “I contact the manufacturers, explain to them what I am doing, and they will either give me samples or let me purchase that at a reasonable price,” Gibbs says.
Any Excuse for a Party
Any event that has significance to you and your salon staff can be a great reason to throw a business event. At The Glamour Spot in Carson, Calif., the month of February provides the perfect backdrop to Black History Marketplace & Spa D
What’s the most creative salon party excuse you can think of? Here are a few to get you started: holidays, grand opening, remodel, new service debut, charity fundraiser, T.G.I.F., charity clothing or food drive, new nail tech added, awareness days (for causes like cancer awareness), client appreciation night, new retail line, bring-a-friend night, martinis and manicures, business networking social, girls’ night out. Log on to our Facebook page (www.facebook.com/nailsmag) and tell us about an awesome party you threw at your salon.
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