Profiles

OPI Lacquer Bottle Featured at Trademark Expo

In October, the United States Patent and Trademark Office (USPTO) hosted its annual USPTO Trademark Exposition in Alexandria, Va., and OPI’s lacquer bottle was one of the select brands featured at the event.

In October, the United States Patent and Trademark Office (USPTO) hosted its annual USPTO Trademark Exposition in Alexandria, Va., and OPI’s lacquer bottle was one of the select brands featured at the event. The Expo, which features unique and distinctive trademarks that relate to shape, sound, and color invited OPI to sit alongside other distinctive trademarks including the Coca-Cola bottle, the Hershey’s Kiss, the Perrier bottle, and the Tiffany blue box.

“OPI is excited and proud to have been invited to participate in this important national exhibition,” says George Schaeffer, OPI CEO and designer of the OPI bottle and cap. “Like the Coke or Perrier bottle, the OPI nail lacquer bottle shape is instantly recognized by women around the world from simply its distinctive silhouette.”

“We are the only salon brand of nail lacquer that has consistently advertised our bottle to consumers for the last 25 years,” Schaeffer continued. “That awareness and nurturing of the bottle image, along with the high quality and fun product we sell, has resulted in this wonderful recognition from the USPTO.”

The iconic OPI nail lacquer bottle was first introduced to the public in 1989 and is now sold in more than 100 countries. According to the company, it sells over 100 million annually.

Keywords:   OPI Products  

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