Business Management

Can You Pass the PHAB Test?

PHAB stands for Performance in Hair and Beauty — and it’s the first performance-based service standard aimed at dramatically improving the client’s experience with stylists, beauticians, and nail technicians.

CEO and founder of PHAB Standard Nergish Wadia-Austin (right) poses with hairstylist Trevor Sorbie.
<p>CEO and founder of PHAB Standard Nergish Wadia-Austin (right) poses with hairstylist Trevor Sorbie.</p>
Beauty professionals in the U.K. are becoming PHAB-ulous and so can you. PHAB stands for Performance in Hair and Beauty — and it’s the first performance-based service standard aimed at dramatically improving the client’s experience with stylists, beauticians, and nail technicians. Developed by business coach Nergish Wadia-Austin, CEO and founder of PHAB Standard, PHAB identifies the critical factors of good customer service in hair and beauty, and recognizes those practitioners who can prove they’re regularly delivering these things.

Now Wadia-Austin has launched the first-ever online customer service exam. Available internationally, the PHAB Standard Customer Service Exam is an affordable management tool offering instant results open to all stylists, colorists, beauty therapists, nail technicians, barbers, and salon/spa receptionists. The exam can be used to assess a spa professional’s ability to upsell services and products, to re-book, and to secure client recommendations at each and every visit. Exam results can be printed immediately and should someone fail, her manager will know where the weaknesses are and can look at rectifying them.

To find out more about the PHAB Professionalism & Customer Service Exams visit www.phabstandard.com.

Keywords:   customer service  



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