NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.
Build Your Book
1. Always double-check spelling and grammar. Nothing detracts more from a professional mailing piece than a glaring error. June 1986, p. 61
Never leave a client to take or make personal phone calls. Never eat at your station. Never put down another salon, technician, or product. March 1996, p. 18
3. Do you remember what your grandparents said to you? Use plenty of soap and water! Well, they were 100% correct. Before discussing the procedures and options for sterilizing and disinfecting, it is important to review the merits of soap. Good old-fashioned soap is a vital ingredient in the process of sterilization and disinfection. Without using soap, you run the risk of altering the effectiveness of these processes, since they cannot do their job properly when there is a build-up of foreign matter or debris on the surface. Pre-cleansing is a dirt-removing process that should be executed before sterilizing or disinfecting implements, equipment, or salon items. January 1988, p. 35
4. You waste time when you are disorganized. Make sure to reduce clutter and unnecessary paperwork. January 2001, p. 94
Aside from obvious personal uses of Pinterest — collecting decorating ideas, travel destinations, or maybe even fashion inspiration — salons may find a treasure trove of eager publicity. Type in “nails” on the site and you will find it’s already a trending topic. August 2012, p. 98Retain Clients for the Long-Haul
Compulsive nail biters will keep putting their nails in their mouths causing the accelerated breakdown of product. The only chance you have is to give them the most natural looking and strongest nails possible. This, of course, is where the importance of application comes in. February 1983 (debut issue), p. 207.
While well-groomed nails add the final flourish to a woman’s look, the manicure is most effective when the nail color complements the natural skin tones and the color treatment of the face. September 1990, p. 528.
On each customer’s index card, note the following: name, address, phone, nail enhancement history, occupation, medications, if she’s diabetic, special interests or personal facts. July 1994, p. 16
Tips and sculpted nails are far less likely to lift if your client takes good care of them between appointments. Encourage clients to use moisturizing and conditioning lotion and oil daily to nourish their skin and nails. November 1989, p. 8710.
If you expect a client to remain loyal to you and your salon, you of course must be loyal to her. What this means is you must be reliable. March 1993, p. 5611.
You can never, never, never put a price on good customer care. Be the tech that clients describe as the person who “understands” her. If a client feels important at your salon, she’s less likely to want to reduce the experience of her service to a price tag. February 2010, p. 9412.
Place a manufacturer’s point-of-purchase display between the front door and the front counter. Look for ones that spin, because they invite the client to touch. August 1997, p. 2613.
Training a customer is accomplished by establishing rules. When the rule is broken, you — the trainer — need to give what is called a correction. When the rule is broken again, a tougher correction is given, such as rescheduling. February 2002, p. 88
If you accidentally cut a client’s finger or toe, wash the area with soap and water or hydrogen peroxide. Dress with a topical antibiotic and a bandage. Instruct the client to do the same for the next three days. August 2008, p. 120
Next page: Timeless tips to improve your service menu, manage your salon, and live happily ever after