Profiles

Orly Updates Its Look

Orly International has introduced a new sophisticated look, including an updated logo, packaging, and in-store displays, along with a newly designed website.

Orly International has introduced a new sophisticated look, including an updated logo, packaging, and in-store displays, along with a newly designed website. “The rebranding of Orly is an ongoing process, stemming from a year of in-depth market research,” says Jeff Pink, president and CEO of Orly International. “We are always looking to improve the brand experience and have made changes to better connect with our consumers and salon professionals across the globe.”

All packaging, website, and brand materials include an updated logo featuring the brand name in a bold font. The new logo on the nail lacquer bottles allows for more of Orly’s signature vibrant colors to show through. Bottles also include an improved version of the award-winning Gripper Cap, offering a more controlled and precise application. Outside box packaging is color-coded and merchandised by treatment type within sleeker store displays with open shelving, allowing consumers and salon professionals to easily identify and select products.

A redesigned, easy-to-navigate website caters to consumers, distributors, and salon professionals. The homepage includes a salon and store locator, so consumers can find nearby retailers and salons that carry Orly and offer the GelFX service. Video tutorials provide consumers with how-to tips and insight on color and nail trends. Distributors and salon professionals have a secured log-in where they can find salon product information and place direct orders.   

For more information, go to http://www.orlybeauty.com/.

Keywords:   Jeff Pink     Orly  



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