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Upcoming Education: Global Artist Forum, LCN Master Classes, Nail University

April 29, 2009  | News

Upcoming educational events include the first Global Artist Forum in Kansas, LCN Master Classes taught by Somer Downes, and Shari Finger's Nail University in Elgin, Ill.

Keywords: continuing education   LCN   Shari Finger  

PBA Seeks Mentors/Mentees

April 16, 2009  | News

The PBA (Professional Beauty Association) operates a volunteer mentor program to help grow salon and spa businesses.

Keywords: associations   mentoring   Professional Beauty Association  

Doing Nails Down Under

April 2, 2009  | Article

“It’s a love, a passion, and an obsession,” says Australian nail tech Georgina Kuhnast, whose enthusiasm for nails prompted her to create Nail Tips Australia, an online nail forum for nail technicians, students, salon owners, and suppliers.

Keywords: international   websites to watch  

On My Mind: Seeing Green

April 1, 2009  | Article

Are you a conscious salon?

Keywords: eco-conscious salons   eco-friendly   green business   On My Mind   recycling  

Clearing Out the Clutter ... From Your Life

April 1, 2009  | Article

Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.

Keywords: business tools   keeping your business competitive   marketing/promotions   promoting your services   work life balance  

Clearing Out the Clutter ... From Your Salon

April 1, 2009  | Article

Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.

Keywords: business tools   keeping your business competitive   marketing/promotions   organization   promoting your services  

Clearing Out the Clutter ... From Your Books

April 1, 2009  | Article

Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.

Keywords: business tools   keeping your business competitive   marketing/promotions   promoting your services   work life balance  

Get Your Head Out of the Sand

April 1, 2009  | Article

Even if you don’t think they are valid, you must pay attention to employee complaints. Here are some tips on handling the gamut of grousing, from whining to worrisome.

Build a Customer Service Machine That Delivers

March 1, 2009  | Article

Book details 10 commandments to provide a world-class customer service experience.

Keywords: books   business tools   customer service  

Boosting Morale In A Sagging Economy

March 1, 2009  | Article

The news is reporting layoffs, bailouts, and an unstable world market.  Clients are murmuring about tight budgets and personal cutbacks.  With the air heavy with dread, nail techs should focus on their psyche and their systems.

Keywords: economy   keeping your business competitive   reader surveys   sustainable business  

On My Mind: Are Nail Services Endangered Treatments?

March 1, 2009  | Article

Nail salon techs need to be flexible and stay positive in order to survive in today's economic climate.

Keywords: economy   keeping your business competitive   On My Mind   sustainable business  

In Their Sites

March 1, 2009  | Article

You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.

Keywords: business tools   promoting your services   web marketing  

Old Rule/New Rule: 12 New Ways of Looking at Our Industry

February 1, 2009  | Article

Take a fun walk down memory lane as NAILS chronicles some of the biggest changes in the nail industry's unwritten rules from the past two decades.

Keywords: add-on services   French manicures   history of nail care   men's services   natural nail care  

Are You Really Ready to Open Your Own Salon?

February 1, 2009  | Article

If you think salon ownership is easy, take this quiz before you make the leap.

Keywords: opening a new salon   owner issues   reader surveys   sustainable business  

On My Mind: A Quick Guide to Getting PR

February 1, 2009  | Article

Nail salons need to harness the power of the press to help build their businesses.

Keywords: doing nails for photo shoots   marketing/promotions   On My Mind   public relations  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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