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On My Mind: Practice, Practice, Practice

October 1, 2008  | Article

Whether your aim is to compete professionally, or simply provide confident, skilled services, you must commit to practicing your craft.

Keywords: continuing education   keeping your business competitive   Lynn Lammers   professional image  

Graphic Design 101

October 1, 2008  | Article

Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.

Keywords: building your clientele   business tools   keeping your business competitive   logo   marketing/promotions  

Beyond Polish [Selling Boutique Items Successfully]

October 1, 2008  | Article

We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.

Keywords: customer service   marketing/promotions   professional consultants   retail boutique items   retailing  

CinaPro Nail Creations, Part 3 of 4 (Spanish)

September 17, 2008  | Video

How to double your income with CinaPro Nail Art, with Elaine Watson, world renowned nail artist.

Keywords: Cina   Nail art  

CinaPro Nail Creations, Part 2 of 4 (English and Spanish)

September 17, 2008  | Video

How to double your income with CinaPro Nail Art, with Elaine Watson, world renowned nail artist.

Keywords: Cina   Nail art  

Soft Skills – Ethics Demo

September 8, 2008  | Video

Milady’s Softskills: Interpersonal Skills for the Beauty Industry is the must-have employee orientation tool! Learn how to improve communication and customer service skills. Running time is approx. 180 mins.

Keywords: customer service   Milady  

Help Wanted? Put It in a Postcard

September 1, 2008  | Article

“The award-winning M&M Nails and Wellness Center is currently holding auditions for a dream team member,” reads salon owner Maisie Dunbar’s recruitment postcard. “I send it out to schools as well as names I get from beauty business search engines,” she says.

Keywords: hiring nail technicians   Maisie Dunbar   marketing/promotions   recruiting  

Music to Your Ears

September 1, 2008  | Article

Having trouble choosing the right music to set the tone for your salon? Real-life salon owners share the sounds that work for them in a variety of environments.

Keywords: salon atmosphere  

Prepared for Repairs?

September 1, 2008  | Article

Gel lamps, pedicure thrones and e-files are vital to your business. So what do you do if they go on the blink? Dealing with a major equipment malfunction shouldn't force you to shutter up the shop. Be proactive with this handy guide.

Keywords: electric files   equipment repairs   pedicure spas   replacing gel lamp bulbs   salon equipment  

Pedicure by OPI: Setting the Stage

August 27, 2008  | Video

Setting the stage.

Keywords: manicures   OPI Products   pedicures  

Footlogix, Part 5 of 5

August 18, 2008  | Video

Closing remarks - educate yourself so you can educate your clients.

Keywords: customer service   footlogix   medical pedicures   pedicures  

Competitor Lorena Marquez Returns

August 15, 2008  | Video

Entity's Lorena Marquez comments on her return to competition after a three-year break.

Keywords: competitions   Entity Beauty   Lorena Marquez   tradeshows  

Weather Any Financial Storm With Planning

August 1, 2008  | Article

Those feeling the pinch of these uncertain economic times may take issue with the old adage that the beauty industry is recession-proof. Being recession-proof, says Strategies’ Neil Ducoff, has nothing to do with the industry and everything to do with business planning. Here are his strategies to recession-proof your business.

Keywords: economy   money   recession   salon finances  

On My Mind: Girls Just Want to Have Pedicures

August 1, 2008  | Article

have you considered adding a few youth-focused services? They don’t need to include as many extras and you can charge a lower price so it’s affordable.

Keywords: building your clientele   children's services   Hannah Lee   niche marketing   On My Mind  

Would You Like to Book Your Next Appointment?

August 1, 2008  | Article

A salon owner discovers that getting clients to pre-book is an educational process for both the tech and the client.

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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