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Is It Time for a Change? It's the Best Way to Stay Motivated

May 1, 2010  | Article

Veteran nail techs have seen significant changes in the nail industry, and they may fear the best years are over. However, growth is still possible when you stretch yourself and your business to meet the demands of the new customer. It’s never too late to reinvent yourself.

Keywords: adding new services   customer service   keeping your business competitive   motivation  

On My Mind: Can I Google You?

April 1, 2010  | Article

Today, more than ever, your clients use the Internet as extensions of their everyday lives.

Keywords: consumer marketing   Hannah Lee   On My Mind   web marketing   websites  

Please Hold

April 1, 2010  | Article

Don’t let valuable seconds go to waste. Connect with clients using on-hold messaging.

Keywords: customer service   marketing/promotions  

You’re the Inspiration

April 1, 2010  | Demo

Even just the service names sound enticing — coconut milk pedicure, eucalyptus manicure, cosmopolitan mani-pedi — but how do you come up with these ideas? Brainstorming experts and salon owners share how to turn even a small idea into a big nail service that will liven up your menu.

Keywords: adding new services   business building   customer service   service recipes   Valentine's Day services  

At ISSE 2010, Manufacturers Answer: How is 2010 looking so far?

March 23, 2010  | Article

From Jan. 30 through Feb. 1, beauty manufacturers showed their latest wares and chatted with their clients about the industry. In light of the economic recession, NAILS asked: How is 2010 looking so far? Have you made any changes to the way you do business?

Keywords: Atwood Industries   BB Couture   Bio Sculpture Gel   keeping your business competitive   kupa  

A Salon Story

March 15, 2010  | Video

The Vietnamese salon worker has become a recognized image within the industry. Who are these salon workers and what is their story?

Keywords: industry research   Vietnamese salon industry  

Recession Round-Up

March 15, 2010  | Video

Attendees at the Premiere Orlando Beauty Show 2009 weigh in on how the economy is affecting their businesses and the changes they're making to survive and thrive.

Fashion trends forecast with OPI's Suzi Weiss-Fischmann

March 15, 2010  | Video

OPI executive VP and artistic director Suzi Weiss-Fischmann talks to NAILStv's Sree Roy about fashion trends, the naming of polish colors, and her beauty blog.

Keywords: fashion   OPI Products   seasonal nail art   Suzi Weiss-Fischmann   trends  

Soft Skills Demo

March 15, 2010  | Video

Milady’s Softskills: Interpersonal Skills for the Beauty Industry is the must-have employee orientation tool! Learn how to improve communication and customer service skills. Running time is approx. 180 mins. www.milady.cengage.com

Keywords: Business   customer service   Milady  

Young Nails - Ethics

March 15, 2010  | Video

Young Nails - Ethics

Keywords: customer service   Young Nails  

The Pricing Problem

March 1, 2010  | Article

Part art, part science, pricing your services is one of the most important and delicate tasks you’ll undertake in the salon. And no two salon owners approach it quite the same. We asked readers: How do you decide how much to charge for a particular service?

Keywords: add-on services   Business   economy   keeping your business competitive   money  

When I first became a tech, I was shocked to learn ______________.

March 1, 2010  | Article

Surprise! It’s often said that school does little to prepare techs for the salon environment. And it’s not only the technical challenges that may come as a surprise to the newly minted nail tech.

Keywords: building your clientele   cosmetology schools   education   finding a job   learning new techniques  

Just My Opinion: It's All in the Cards

March 1, 2010  | Article

As with all things in life, you only get one chance to make a good first impression. The same applies to your business cards.

Keywords: business cards   business tools   Just My Opinion   professional image  

Prepare for the Worst

March 1, 2010  | Article

Conservative wisdom reminds us to hope for the best but prepare for the worst. Create a plan now that prepares you and your staff for the day when a minor disaster strikes.

Keywords: Business   natural disasters  

Groupon: Quick Sales, New Clients

March 1, 2010  | Article

Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.

Keywords: advertising/promotions   marketing/promotions   web marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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