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As I See It: The Conversation Never Ends

February 1, 2008  | Article

A fond farewell from Cyndy Drummey and her "As I See It" column.

Keywords: As I See It   company anniversaries   NAILS Magazine  

Have Tools, Will Travel

January 1, 2008  | Article

For nail techs who are constantly on the go, their box of tools may be the only constant in their lives. Traveling techs share their toolkit must-haves that help them thrive while on the road.

Keywords: manicure products   products for mobile techs   travel kits/try-me sizes   traveling with nail products  

The Wisdom to Know the Difference

January 1, 2008  | Article

Late clients, bad bosses, staffing woes — nail techs often face situations that are out of our control. Sometimes we are able to gain control; other times we need to resign ourselves to our limitations and learn from the experience. Balance comes from knowing the difference.

Keywords: business building   minimizing stress   work life balance  

Salon Swap

January 1, 2008  | Article

Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…

Keywords: business building   clients   customer service   keeping your business competitive   salon decor/design  

All I Want for Christmas

December 1, 2007  | Article

We asked nail techs to tell us: When it comes to your professional life, what gift would you most like to receive?

Point of View: Do you think it’s beneficial to target niche clientele?

December 1, 2007  | Article

Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?

Keywords: building your clientele   business building   marketing/promotions   niche marketing  

NAILS Readers' Choice Awards 2007

December 1, 2007  | Article

We asked and you told us what your favorite products are. From acrylics to wraps — and everything in between — NAILS announces the winners of our fourth annual Readers’ Choice Awards.

Keywords: contests   Readers' Choice Awards  

A Taste of Southern Hospitality — in Seattle

December 1, 2007  | Article

In a bustling, shop-filled area of Seattle, Julep Nail Parlor offers an oasis of a space where girlfriends, moms and daughters, and couples can reconnect, celebrate, and be themselves.

Keywords: salon atmosphere   salon profiles  

Reap the Rewards of Local Cosmetology School Involvement

November 1, 2007  | Article

Getting the "pick of the litter" of top graduates is just one of the benefits of working closely a local cosmetology school. 

Keywords: cosmetology schools   finding/retaining staff   recruiting   staff training  

Tech’s Book Shares Client-Building Secrets

November 1, 2007  | Article

Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.

Keywords: books   business   business building   keeping your business competitive  

Customer Service Begins With Client Consultations

November 1, 2007  | Article

Take full advantage of the first step in building a professional business relationship. Consultations create a rapport with clients and help you select the most appropriate services and treatments for each individual.

Keywords: business building   service recipes  

There’s No Place Like Home

November 1, 2007  | Article

Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.

Keywords: building your clientele   business building   home salons   opening a new salon  

Be the “Best of” Your Town

November 1, 2007  | Article

Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.

Keywords: business   keeping your business competitive   marketing/promotions   public relations   web marketing  

Let the Ideas Flow

October 1, 2007  | Article

Everything grows better in fertile soil. It’s time to start enriching the salon atmosphere to get the most valuable and productive ideas yet. Whether you are the owner or an employee, there is always room for new ideas.

Keywords: meetings   staff meetings   staff motivation   staff retention  

I Have an Idea

October 1, 2007  | Article

This special Idea Issue of NAILS is chock full of new ideas and places to find inspiration. Use it to get your creative juices flowing.

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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