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Come Back Here

May 1, 2008  | Article

 It costs a lot more to gain a new client than to keep an old one.

Keywords: client retention   gift certificates   marketing/promotions   sustainable business  

Heard It Through the Grapevine: Recruiting Techs

May 1, 2008  | Article

To hear salon owners tell it, recruiting new techs is no easy feat. To help, we asked techs to tell us how they learned about their current position. More often than not, the connection was made through informal networking.

Keywords: finding a job   finding/retaining staff   recruiting  

Strategies for Weathering the Economic Storm

May 1, 2008  | Article

Neil Ducoff, CEO of Strategies, gives a little economic advice.

Keywords: business building   business tools   economy   keeping your business competitive   service pricing  

Mystery Shopper Checklist:

May 1, 2008  | Article

You can’t fix it if you don’t know it’s broken. Make the most out of a mystery shopper program by gathering the most relevant information about your salon and be on your way to creating stellar customer service.

Keywords: business building   staff management  

The Mobile Beauty Company The Mobile Spa Pedicure DVD

May 1, 2008  | Product

Two new DVDs — The Mobile Spa Pedicure and The Mobile Spa Manicure — show how to perform nail services in 30 minutes in a mobile setting.

Keywords: pedicures   products for mobile techs   video training  

Is the Nail Industry Really Recession-Proof?

May 1, 2008  | Article

Whether we’re in a true recession is up to who’s doing the reporting, but what are the indicators in the salon?

Keywords: economy   On My Mind   recession  

Health Tip: Use Smaller Portions

April 1, 2008  | Article

Scooping your products into smaller containers helps avoid waste and prevents cross contamination.

Keywords: client health   Doug Schoon   healthy working   product contamination   salon sanitation  

12 Things You Can Do to Attract the Manly Market

April 1, 2008  | Article

Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.

Keywords: couples services   male clients   marketing/promotions   men's services   niche marketing  

Promotions With Pop

April 1, 2008  | Article

NAILS readers share the salon promotions that got new and existing clients clamoring for their services.

Keywords: advertising/promotions   business building   gift certificates   marketing/promotions  

On My Mind: Can We Change the Stereotype?

April 1, 2008  | Article

I’m looking for a place I like to call a nail boutique. It would be focused primarily on natural nails, and it would have interesting and unique services (where they’d serve drinks to match the services).

Keywords: negative industry press   On My Mind   professional image  

Employee, Booth Renter, or Independent Contractor?

April 1, 2008  | Article

Spin the Wheel: Playing the Classification Game — In the salon industry, workers most often operate in one of three ways: as employees, booth renters, or independent contractors. But for years many salons have incorrectly labeled their independent contractors and may have put themselves at risk of having the IRS reclassify their workers. Find out if you're doing things correctly or if you're just spinning the wheel and seeing where it lands.

Keywords: booth rental   Business   business tools   employee issues   independent contractors  

Back Where I Belong

April 1, 2008  | Article

What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.

Keywords: building your clientele   business building   niche marketing  

Bad Press? Who Cares?

April 1, 2008  | Article

Has the hubbub surrounding salon sanitation had a measurable effect on your business?

Keywords: consumer concerns   negative industry press   salon sanitation  

Take a tip from…NSI’s Risé Carter

March 1, 2008  | Article

NSI's Risé Carter offers some tips on saving money in the salon.

Keywords: keeping your business competitive   money   NSI   salon finances  

Style: What’s in a Name?

March 1, 2008  | Article

A name is the first impression a salon makes on a client, and every name (no matter how clever or generic) says something about that salon. Some names are spontaneous acts of inspiration, while others are mulled over for months on end between family and friends. But every owner feels some sort of bond with her own salon’s name, and each has a story about how it came about.

Keywords: Business   opening a new salon  

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