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Week 11: Client Surveys: Getting Feedback You Can Use

October 12, 2009  | Article

We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.

Keywords: 2010 Project   business tools   customer service   recession  

On My Mind: Feel Better, Help Others

October 1, 2009  | Article

October is Breast Cancer Awareness Month and it is getting close to the holidays.  This is the time to give back any way we can.

Keywords: breast cancer awareness   charity   Hannah Lee   On My Mind  

Week 9: There’s No Such Thing as Overexposure

September 29, 2009  | Article

As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:

Keywords: 2010 Project   business building   marketing/promotions   recession   Washington D.C  

Week 8: Using Downtime to Your Advantage

September 21, 2009  | Article

Don’t let downtime bring down your morale. Use the lull to accomplish projects that help you reach your long-term goals. Here are seven great ways to fill the space in your schedule:

Keywords: 2010 Project   recession   time management  

Week 7: Becoming the “It” Place to Party

September 15, 2009  | Article

These days, most salons offer party packages of some type or another. You may service the occasional bridal or birthday party, or maybe you market a “Girl’s Night Out” party package for clients to book with their friends, but have you fully tapped into the party market? Have you ever thought about actually throwing the party yourself?

On My Mind: Become a Color Expert

September 1, 2009  | Article

Become a color expert for your clients.

Keywords: customer service   fall polish preview   Hannah Lee   On My Mind  

Understanding the Cost of Maintaining a Pedicure Chair

September 1, 2009  | Article

Repairing or replacing pedicure spas and other salon equipment can be costly. One way to protect against these usually unexpected expenses is with an extended warranty. One Source Extended Care offers extended warranty plans on all types of salon and day spa equipment, providing coverage beyond the manufacturer’s standard warranty.

Keywords: equipment repairs   pedicure equipment   pedicure spas  

Websites Worth Watching

September 1, 2009  | Article

Young Nails’ Nail Art Gallery

Keywords: web marketing   websites   Young Nails  

Week 5: Add a New Service and Create a Buzz

September 1, 2009  | Article

Sometimes it’s not that you need to get more clients (we’ve already told you that it costs more to get a new client than it does to keep an old one), but that you need to get more out of your clients. That might mean sending them home with a service-preserving retail item (we’ll get to retail in the very near future) or an incentive to entice them to try a new service.

Keywords: 2010 Project   adding new services   Minx   New Hampshire  

Week 4: Empty Slots in Your Book? Just Tweet It.

August 25, 2009  | Article

Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.

Keywords: 2010 Project   client scheduling   Facebook marketing   social media   Twitter  

Week 3: Creating a VIP Club Creates Cachet and Cash

August 18, 2009  | Article

It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.

Keywords: 2010 Project   loyalty programs  

Week 2: Guerilla Marketing: Thinking Outside Your Salon

August 12, 2009  | Article

Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions   youth marketing  

Where's the Cuticle?

August 10, 2009  | Video

Chemist Doug Schoon on the importance of knowing the anatomy of the nail.

Keywords: Doug Schoon   nail anatomy   nail chemistry  

What Do We Want Our Nails To Be?

August 10, 2009  | Video

Chemist Doug Schoon discusses understanding the proper meaning of nail industry terms.

Keywords: Doug Schoon   nail anatomy   nail chemistry  

Performance Through Consistency Control

August 10, 2009  | Video

Doug Schoon discusses preventing service breakdown in the salon.

Keywords: Business   Doug Schoon   lifting  

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