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They Do the Marketing, You Get the Business

October 1, 2008  | Article

Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.

Keywords: building your clientele   gift certificates   holidays   marketing/promotions   web marketing  

The 7% Solution

October 1, 2008  | Article

When choosing professional products to use in your services, the product cost for each service should amount to approximately 7% of the service price.

Keywords: service pricing   sustainable business  

10 Nail Websites to Bookmark

October 1, 2008  | Article

Open up your Internet browser of choice and add these websites to your Favorites list for perusing in your downtime. From forums to how-tos, these sites have you covered in the nail department.

Keywords: continuing education   networking   websites to watch  

Me and You — So Happy Together?

October 1, 2008  | Article

It’s easy to see the benefits of a partner in our personal and social lives — but are there benefits to a partner in business? An LLC might be a better way to structure your business.

Keywords: business tools   finance   opening a new salon   staff management  

How to Host a Successful Networking Event

October 1, 2008  | Article

To organize a networking event for nail techs takes an enormous amount of work and discipline, but the rewards are worth it. Learn the steps to make your event go off without a hitch.

Keywords: business tools   keeping your business competitive   networking   tradeshows  

On My Mind: Practice, Practice, Practice

October 1, 2008  | Article

Whether your aim is to compete professionally, or simply provide confident, skilled services, you must commit to practicing your craft.

Keywords: continuing education   keeping your business competitive   Lynn Lammers   professional image  

Graphic Design 101

October 1, 2008  | Article

Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.

Keywords: building your clientele   business tools   keeping your business competitive   logo   marketing/promotions  

Beyond Polish [Selling Boutique Items Successfully]

October 1, 2008  | Article

We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.

Keywords: customer service   marketing/promotions   professional consultants   retail boutique items   retailing  

CinaPro Nail Creations, Part 3 of 4 (Spanish)

September 17, 2008  | Video

How to double your income with CinaPro Nail Art, with Elaine Watson, world renowned nail artist.

Keywords: Cina   Nail art  

CinaPro Nail Creations, Part 2 of 4 (English and Spanish)

September 17, 2008  | Video

How to double your income with CinaPro Nail Art, with Elaine Watson, world renowned nail artist.

Keywords: Cina   Nail art  

Soft Skills – Ethics Demo

September 8, 2008  | Video

Milady’s Softskills: Interpersonal Skills for the Beauty Industry is the must-have employee orientation tool! Learn how to improve communication and customer service skills. Running time is approx. 180 mins. www.milady.cengage.com

Keywords: customer service   Milady  

Help Wanted? Put It in a Postcard

September 1, 2008  | Article

“The award-winning M&M Nails and Wellness Center is currently holding auditions for a dream team member,” reads salon owner Maisie Dunbar’s recruitment postcard. “I send it out to schools as well as names I get from beauty business search engines,” she says.

Keywords: hiring nail technicians   Maisie Dunbar   marketing/promotions   recruiting  

Music to Your Ears

September 1, 2008  | Article

Having trouble choosing the right music to set the tone for your salon? Real-life salon owners share the sounds that work for them in a variety of environments.

Keywords: salon atmosphere  

Prepared for Repairs?

September 1, 2008  | Article

Gel lamps, pedicure thrones and e-files are vital to your business. So what do you do if they go on the blink? Dealing with a major equipment malfunction shouldn't force you to shutter up the shop. Be proactive with this handy guide.

Keywords: electric files   equipment repairs   pedicure spas   replacing gel lamp bulbs   salon equipment  

Pedicure by OPI: Setting the Stage

August 27, 2008  | Video

Setting the stage.

Keywords: manicures   OPI Products   pedicures  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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