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Week 4: Empty Slots in Your Book? Just Tweet It.

August 25, 2009  | Article

Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.

Keywords: 2010 Project   client scheduling   Facebook marketing   social media   Twitter  

Week 3: Creating a VIP Club Creates Cachet and Cash

August 18, 2009  | Article

It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.

Keywords: 2010 Project   loyalty programs  

Week 2: Guerilla Marketing: Thinking Outside Your Salon

August 12, 2009  | Article

Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions   youth marketing  

Where's the Cuticle?

August 10, 2009  | Video

Chemist Doug Schoon on the importance of knowing the anatomy of the nail.

Keywords: Doug Schoon   nail anatomy   nail chemistry  

What Do We Want Our Nails To Be?

August 10, 2009  | Video

Chemist Doug Schoon discusses understanding the proper meaning of nail industry terms.

Keywords: Doug Schoon   nail anatomy   nail chemistry  

Performance Through Consistency Control

August 10, 2009  | Video

Doug Schoon discusses preventing service breakdown in the salon.

Keywords: Business   Doug Schoon   lifting  

Tech's Efforts Expand Mobile Spa Rights

August 1, 2009  | Article

Jody Newman, owner of I Do Spas, works to change legislation in Maine regarding the rights of mobile spas to service parties in people's homes.

Keywords: legislation   Maine   mobile salons   spa parties   state licensing  

Booth Rental Made Easy

August 1, 2009  | Article

There is pretty much no such thing as an independent contractor in the beauty industry.

Keywords: booth rental   Business   commissions   independent contractors   Ken Cassidy  

Survival Tips:Staying Afloat in a Sinking Economy

August 1, 2009  | Article

Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.

Keywords: business building   keeping your business competitive   marketing/promotions   recession  

Why Would I Need a Coach?

August 1, 2009  | Article

You’re a fearless entrepreneur with the skills to provide clients with excellent customer service. But if you haven’t hired a coach, you could be making a costly mistake.

Keywords: business tools   consultants   professional consultants  

On the Road: Victoria Nails & Spa

August 1, 2009  | Article

NAILS graphic artist and VietSALON associate editor Kim Pham visits Victoria Nails & Spa in Orange, Calif.

Keywords: customer service   On The Road   salon profiles   Vietnamese salon industry  

Week 1: SBA 2009 Recovery Act: What's in the Stimulus Package for Nail Salons?

July 31, 2009  | Article

Earlier this year, The American Recovery and Reinvestment Act of 2009 (Recovery Act) was signed into law by President Obama. It has the potential to have a significant impact on small businesses (like salons) by providing tax incentives and financing opportunities that will help small business owners create jobs. The idea is to make it easier for small businesses to get loans.

Keywords: 2010 Project   finance  

The Secret of My Success (in 100 Words or Less)

July 1, 2009  | Article

Nail product manufacturers tell us their story in the space of a cocktail napkin.

Keywords: American International Industries   Backscratchers   CND   Duri   Essie  

Mistakes, Mishaps, and Malpractice

July 1, 2009  | Article

With the combination of cuticle nippers, chemicals, and customers, there is always the risk of an accident — and a lawsuit. The best defense is to hope for the best, but prepare for the worst.

Keywords: client health   clients   customer service   insurance   salon safety  

Join the Family

July 1, 2009  | Article

From salon to nail school to high school vocational training, what started out as a slow-growing investment has now boomed into a still-growing “family” of nail techs.

Keywords: education   salon profiles  

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