Business > Business Management

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Education Leads to Retail Sales

July 1, 2008  | Article

Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.

Keywords: building your clientele   Business   education   educational materials   retail merchandising  

Get Your Monday Morning Wake-Up Call

June 1, 2008  | Article

Expert business advice given on a weekly basis and delivered right to your inbox.

Keywords: business tools   coaching   keeping your business competitive  

Milady U Provides Online ConEd

June 1, 2008  | Article

Milady U offers a new slate of online courses for professionals in the salon and spa industry.

Keywords: continuing education   Milady  

Pick a Color, Pick a Stick

June 1, 2008  | Article

This clever idea for displaying polish colors allows a client to pick a color on a stick and hold it next to her skin, and the bouquet of nails makes a lovely focal point too.

Keywords: client issues   organizing supplies   polish   product displays  

Are Jeans and Sweats Up to Code?

June 1, 2008  | Article

Whether or not your salon has an official dress code, there are expectations that a certain standard be maintained. Just what that standard is may depend on the atmosphere, size, and location of your salon. We asked techs if there is ever a time when old jeans or sweats are appropriate attire for the salon.

Keywords: professional image   salon uniforms   staff management  

Can Doing Nails Make You Fat?

June 1, 2008  | Article

Staying active has to be a conscious effort. We can’t hold our jobs totally responsible for our weight issues, but they do play a role. I’ve seen from personal experience the effect of a sedentary job.

Keywords: As I See It   exercise   healthy working   wellness   work life balance  

Let’s Do Lunch

June 1, 2008  | Article

The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.

Keywords: adding new services   alternative services   keeping your business competitive   marketing/promotions   promoting your services  

Is Your Business Drying Up?

June 1, 2008  | Article

With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?

Keywords: Business   economy   keeping your business competitive   marketing/promotions   recession  

The Coaching Chronicles: Installment #2, Add-on Services and Referrals

June 1, 2008  | Article

In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.

Keywords: add-on services   blogs   building your clientele   marketing/promotions   networking  

BACKSCRATCHERS Salon Vac system

May 9, 2008  | Video

Attractive curved front, available in hundreds of colors, matte or gloss finishes, access from the back. When you place your order, our customer service department will contact you to assist in your selection of unit color and finish. Visit www.backscratchers.com (Resources/Downloads page) to download the Salon Vac brochure.

Keywords: Backscratchers   salon sanitation  

Come Back Here

May 1, 2008  | Article

 It costs a lot more to gain a new client than to keep an old one.

Keywords: client retention   gift certificates   marketing/promotions   sustainable business  

Heard It Through the Grapevine: Recruiting Techs

May 1, 2008  | Article

To hear salon owners tell it, recruiting new techs is no easy feat. To help, we asked techs to tell us how they learned about their current position. More often than not, the connection was made through informal networking.

Keywords: finding a job   finding/retaining staff   recruiting  

Strategies for Weathering the Economic Storm

May 1, 2008  | Article

Neil Ducoff, CEO of Strategies, gives a little economic advice.

Keywords: business building   business tools   economy   keeping your business competitive   service pricing  

Mystery Shopper Checklist:

May 1, 2008  | Article

You can’t fix it if you don’t know it’s broken. Make the most out of a mystery shopper program by gathering the most relevant information about your salon and be on your way to creating stellar customer service.

Keywords: business building   staff management  

The Mobile Beauty Company The Mobile Spa Pedicure DVD

May 1, 2008  | Product

Two new DVDs — The Mobile Spa Pedicure and The Mobile Spa Manicure — show how to perform nail services in 30 minutes in a mobile setting.

Keywords: pedicures   products for mobile techs   video training  

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