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"I Would Have Done It Differently"

November 1, 2009  | Article

Current and former salon owners share their personal insights on the things they would go back and change, if only they could.

Keywords: Business   commissions   hiring nail technicians   manufacturers educators   opening a new salon  

On My Mind: Is Your Salon a Party Spot?

November 1, 2009  | Article

Here are some ideas on how to make your salon the "IT" place to party.

Keywords: Hannah Lee   marketing/promotions   niche marketing   On My Mind   salon parties  

Pink and White and French All Over

November 1, 2009  | Article

The Paris-inspired salon The Pampered Girl is co-owned by friends and former coworkers Christina Yang and Alexandra Armstead. In divvying up the responsibilities and bringing new ideas to the table, they’re finding that two heads are better than one.

Keywords: marketing/promotions   salon decor/design   salon profiles  

Week 13: Suggestive Selling — Not Pushy, Just Persistent

October 27, 2009  | Article

Suggestive selling is one aspect of merchandising that is often overlooked, yet it can make a tremendous difference in the total retail sales of a salon. It is a proven statistic that close to 40% of clients will say yes when asked by a staff member if they wish to upgrade in size or quantity. There is a fine line to being perceived as pushy or merely suggestive, though.

Keywords: 30 Designs in 90 Days   recession   retailing  

Week 12: The Five Ways Leaders Lose Their Edge

October 20, 2009  | Article

Whether the economic times are flourishing or floundering, many leaders get stuck in the same trap: They don’t take time to stop and reflect on what they’re doing. Because there’s so much for them to do and they have so much responsibility and accountability on their shoulders, they’re constantly on the go, striving to deliver results. That’s why they need to take a step back, and give some serious thought to what they’re doing and why they’re doing it.

Keywords: 30 Designs in 90 Days   recession   staff management  

Week 11: Client Surveys: Getting Feedback You Can Use

October 12, 2009  | Article

We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.

Keywords: 30 Designs in 90 Days   business tools   customer service   recession  

On My Mind: Feel Better, Help Others

October 1, 2009  | Article

October is Breast Cancer Awareness Month and it is getting close to the holidays.  This is the time to give back any way we can.

Keywords: breast cancer awareness   charity   Hannah Lee   On My Mind  

Week 9: There’s No Such Thing as Overexposure

September 29, 2009  | Article

As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:

Keywords: 30 Designs in 90 Days   business building   marketing/promotions   recession   Washington D.C  

Week 8: Using Downtime to Your Advantage

September 21, 2009  | Article

Don’t let downtime bring down your morale. Use the lull to accomplish projects that help you reach your long-term goals. Here are seven great ways to fill the space in your schedule:

Keywords: 30 Designs in 90 Days   recession   time management  

Week 7: Becoming the “It” Place to Party

September 15, 2009  | Article

These days, most salons offer party packages of some type or another. You may service the occasional bridal or birthday party, or maybe you market a “Girl’s Night Out” party package for clients to book with their friends, but have you fully tapped into the party market? Have you ever thought about actually throwing the party yourself?

On My Mind: Become a Color Expert

September 1, 2009  | Article

Become a color expert for your clients.

Keywords: customer service   fall polish preview   Hannah Lee   On My Mind  

Understanding the Cost of Maintaining a Pedicure Chair

September 1, 2009  | Article

Repairing or replacing pedicure spas and other salon equipment can be costly. One way to protect against these usually unexpected expenses is with an extended warranty. One Source Extended Care offers extended warranty plans on all types of salon and day spa equipment, providing coverage beyond the manufacturer’s standard warranty.

Keywords: equipment repairs   pedicure equipment   pedicure spas  

Websites Worth Watching

September 1, 2009  | Article

Young Nails’ Nail Art Gallery

Keywords: web marketing   websites   Young Nails  

Week 5: Add a New Service and Create a Buzz

September 1, 2009  | Article

Sometimes it’s not that you need to get more clients (we’ve already told you that it costs more to get a new client than it does to keep an old one), but that you need to get more out of your clients. That might mean sending them home with a service-preserving retail item (we’ll get to retail in the very near future) or an incentive to entice them to try a new service.

Keywords: 30 Designs in 90 Days   adding new services   Minx   New Hampshire  

Week 4: Empty Slots in Your Book? Just Tweet It.

August 25, 2009  | Article

Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.

Keywords: 30 Designs in 90 Days   client scheduling   Facebook marketing   social media   Twitter  

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