Business > Business Management

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The Coaching Chronicles: Installment #1, Rebuilding a Business

February 1, 2008  | Article

Heather, meet Adrienne, a mother of two who just moved with her husband to North Carolina, where she must rebuild her nail business from scratch. Adrienne, meet Heather, a certified salon success coach whose job is to help you succeed.

Keywords: blogs   building your clientele   business building  

On My Mind: Your Wish Was Our Command

February 1, 2008  | Article

With changes on the horizon, NAILS Magazine's 25th anniversary is a fitting time for reflecting on its past and envisioning its future.

Keywords: company anniversaries   Hannah Lee   NAILS Magazine   On My Mind  

As I See It: The Conversation Never Ends

February 1, 2008  | Article

A fond farewell from Cyndy Drummey and her "As I See It" column.

Keywords: As I See It   company anniversaries   NAILS Magazine  

Have Tools, Will Travel

January 1, 2008  | Article

For nail techs who are constantly on the go, their box of tools may be the only constant in their lives. Traveling techs share their toolkit must-haves that help them thrive while on the road.

Keywords: manicure products   products for mobile techs   travel kits/try-me sizes   traveling with nail products  

The Wisdom to Know the Difference

January 1, 2008  | Article

Late clients, bad bosses, staffing woes — nail techs often face situations that are out of our control. Sometimes we are able to gain control; other times we need to resign ourselves to our limitations and learn from the experience. Balance comes from knowing the difference.

Keywords: business building   minimizing stress   work life balance  

Salon Swap

January 1, 2008  | Article

Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…

Keywords: business building   clients   customer service   keeping your business competitive   salon decor/design  

All I Want for Christmas

December 1, 2007  | Article

We asked nail techs to tell us: When it comes to your professional life, what gift would you most like to receive?

Point of View: Do you think it’s beneficial to target niche clientele?

December 1, 2007  | Article

Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?

Keywords: building your clientele   business building   marketing/promotions   niche marketing  

NAILS Readers' Choice Awards 2007

December 1, 2007  | Article

We asked and you told us what your favorite products are. From acrylics to wraps — and everything in between — NAILS announces the winners of our fourth annual Readers’ Choice Awards.

Keywords: contests   Readers' Choice Awards  

A Taste of Southern Hospitality — in Seattle

December 1, 2007  | Article

In a bustling, shop-filled area of Seattle, Julep Nail Parlor offers an oasis of a space where girlfriends, moms and daughters, and couples can reconnect, celebrate, and be themselves.

Keywords: salon atmosphere   salon profiles  

Reap the Rewards of Local Cosmetology School Involvement

November 1, 2007  | Article

Getting the "pick of the litter" of top graduates is just one of the benefits of working closely a local cosmetology school. 

Keywords: cosmetology schools   finding/retaining staff   recruiting   staff training  

Tech’s Book Shares Client-Building Secrets

November 1, 2007  | Article

Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.

Keywords: books   Business   business building   keeping your business competitive  

Customer Service Begins With Client Consultations

November 1, 2007  | Article

Take full advantage of the first step in building a professional business relationship. Consultations create a rapport with clients and help you select the most appropriate services and treatments for each individual.

Keywords: business building   service recipes  

There’s No Place Like Home

November 1, 2007  | Article

Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.

Keywords: building your clientele   business building   home salons   opening a new salon  

Be the “Best of” Your Town

November 1, 2007  | Article

Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.

Keywords: Business   keeping your business competitive   marketing/promotions   public relations   web marketing  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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