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Week 21: One Salon Dreams Big — And Gets a Little Help From Uncle Sam

December 21, 2009  | Article

Kyle Simonson, founder and CEO of Minneapolis-based Simonson’s Salon and Spas, found a down economy was no obstacle to the continued growth of her four-location enterprise. Simonson’s Salon and Spa is one of three small businesses that have come together to build a new retail development in Maple Grove, Minn., as a result of a federal stimulus bill which enables the U.S. Small Business Administration to reduce or eliminate fees on 504 loans.

Keywords: 30 Designs in 90 Days   business building   recession  

Week 20: Thanking Your Customers for “Shopping Local”

December 15, 2009  | Article

Now, more than ever, local retailers and independent store owners (like nail salon owners) need to not just want business, they also need to remember to thank those who are giving them business. The economy is still tough, the competition for paying clients is definitely still tough and yet not enough store and salon owners are letting their customers know just how much they care. So this holiday season, reach out to your clients after they have reached out to you.

Keywords: 30 Designs in 90 Days   business building   recession  

Week 19: Educate Yourself to Give You Business a Boost

December 8, 2009  | Article

With 2010 right around the corner, and New Year’s resolutions floating around your mind, what better time to rededicate yourself to new experiences in the new year? A great way to build your business is to reinvest in your greatest asset — yourself (and if you are a salon owner, your employees too). There are so many different options for continuing education. Here’s a quick refresher of where you can go to increase your knowledge.

Keywords: 30 Designs in 90 Days   business building   recession  

Week 18: Do You Need to Jazz Up Your Menu?

December 2, 2009  | Article

When you look at your service menu does it stand out from the crowd? Or is it simply a list of service names (manicure, pedicure, full set) and prices? If you were to hide your logo, would your clients know that it’s your menu and not the salon’s down the street?

Keywords: 30 Designs in 90 Days   business building   recession  

Need Cash?

December 1, 2009  | Article

Are you looking to make improvements to your salon, catch up on bills, or bring in inventory, but can’t get access to cash? Merchant Capital Source (MCS) provides working capital to salons that are either unable to obtain a traditional bank loan or have “maxed out” their available credit.

Keywords: money   salon finances  

On My Mind: What the World Needs Now

December 1, 2009  | Article

I'm pretty excited to be almost done with the year 2009.  It has been a rough year for magazines and the beauty business.

Keywords: economy   Hannah Lee   industry research   networking   New Year's  

Setting Up Shop

December 1, 2009  | Article

You’d love to create an adorable retail boutique in your salon, filling it with candles, gourmet teas, and other unique gift items, but you have one major problem: Where do you find these items — and at wholesale prices you can afford? NAILS shows you how to shop a gift show and about other venues where the retail-savvy stock their stores.

Keywords: retail boutique items   retail merchandising   retailing  

Motivating Across the Generational Divide

December 1, 2009  | Article

Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.

Keywords: business tools   customer service   keeping your business competitive   marketing/promotions   staff management  

Lotions Are Key to Lunch-Break Massage

December 1, 2009  | Article

With 500 locations nationwide, the folks at Massage Envy know a thing or two about marketing massage services — and they say the key to getting clients in to indulge in lunchtime services is the lotion.

Keywords: lotions   massage  

Week 17: Applying the 80/20 Rule to Your Business — It’s Not Rocket Science

November 23, 2009  | Article

Are you are a busy nail technician or salon owner in desperate need of making more money? Do you feel that you are really close to grabbing the “brass ring” only to find yourself unable to reach it yet again? If you answered yes to one or both of these questions then take a moment, kick your feet up and read about the 80/20 Rule and how you can immediately apply it to work LESS and make MORE.

Keywords: 30 Designs in 90 Days   business building   recession  

Week 16: Is Your Website Fresh Enough?

November 16, 2009  | Article

Did you know the mysterious Google algorithm that determines your search page ranking favors websites that update their content frequently? So if it’s been a while since you’ve freshened up your site, a little tweaking may be in order; this will keep it interesting to both the search engines and to your clients.

Keywords: 30 Designs in 90 Days   business building   recession   web marketing  

Week 15: Check Your E-mail List…Check It Twice

November 10, 2009  | Article

For the last five years retailers have followed a trend that spa owners need to be aware of. Don’t forget the Internet. Four of the eight biggest retail e-mail volume days of the year occurred in the weeks before Christmas last year. These days actually have names, “Cyber Monday” (November 27) with the following three Mondays being referred to as “Echo Mondays” (December 4, 11 and 18). Sending out e-mails to your data base around these dates makes good sense.

Keywords: 30 Designs in 90 Days   holidays   recession   web marketing  

Week 14: Upgrade Client Satisfaction and Increase Profits

November 3, 2009  | Article

This week, we pause for a word from our sponsor, Dashing Diva Professional. Thanks to them, we’re able to bring you 22 weeks of this exclusive business-building content in The 2010 Project e-newsletter.

Keywords: 30 Designs in 90 Days   adding new services   business building   gels   recession  

Survive the Holiday Season With Ease

November 1, 2009  | Article

Tips on how to survive and prosper this holiday season and end the year with a bang.

Keywords: client scheduling   gift bags   gift certificates   holidays   minimizing stress  

"I Would Have Done It Differently"

November 1, 2009  | Article

Current and former salon owners share their personal insights on the things they would go back and change, if only they could.

Keywords: Business   commissions   hiring nail technicians   manufacturers educators   opening a new salon  

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