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How To Win Over a Wider Variety of Clients

October 1, 2006  | Article

Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.

Keywords: building your clientele   business building   male clients  

How to Get the Most Out of Your Distributor

October 1, 2006  | Article

Next time you pop into your favorite distributor’s showroom or talk with your sales representative, find out what additional services they provide. What you discover may help you build a stronger salon brand and a more profitable business. Here are 20 things your distributor can do for you.

Keywords: business building   business tools   distribution  

How to Create a Buzz About Your Salon

October 1, 2006  | Article

Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.

Keywords: marketing/promotions   Valentine's Day services  

Dedicated to the Ones We Love

September 1, 2006  | Article

Editor Cyndy Drummey unveils our new tagline and discusses our new approach to keeping our readers in the know.

Should You Stay Or Should You Go?

September 1, 2006  | Article

At some point, every salon owner has wondered if it’s time to throw in the towel. Whether your uncertainly stems from financial problems, changing circumstances, or unmet expectations, only you can make this decision. Our experts offer guidelines and insights to lend perspective and help you assess your situation more objectively.

Keywords: leaving the salon   selling a business  

Med-spa Franchises: A New Frontier for Salon Owners

September 1, 2006  | Article

Salon owners seeking to expand their service offerings might want to look outside the nail care industry. Medical spas are on the rise, but the financial stakes are high and the issues complex. Franchisors offer experience and support that can smooth the way to ownership.

Keywords: business   medical pedicures   medispa services  

VIP Programs: Keep Clients Coming Back

August 1, 2006  | Article

To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.

Keywords: customer service   loyalty programs   marketing/promotions  

Ten Ways to Keep the Client Experience Fresh

August 1, 2006  | Article

Don't let a visit to your salon feel stale. Liven it up with these 10 fresh ideas.

Keywords: customer service  

Dear Shari Talks About Making Money With Natural Nails

July 1, 2006  | Article

In her “Dear Shari” column, veteran nail tech Shari Finger—owner of Finger’s Nail Studio in W. Dundee, III.—fields reader questions in the areas of salon management and workplace politics. 

Keywords: Dear Shari   natural nail care   Shari Finger  

What’s your Power Quotient?

July 1, 2006  | Article

Take this self-quiz to determine you PQ - you power quotient. Learn to increase your power by taking part in this exercise. Your answer mat reveal where you’re making the most of your opportunities and where you’re letting them slip.

Keywords: quiz  

Discount Spa Site Surveys the State of the Spa

July 1, 2006  | Article

Of  the women who’ve indulged, 88% think spas are too expensive and 69% perceive them as primarily for the wealthy.

Keywords: communicating with customers   industry research   spas  

The Power of Words: Transform Common Salon Language from Standard to Standout

July 1, 2006  | Article

Tweaking common salon-speak to communicate clearly and creatively is a simple, savvy way to distinguish your salon from the masses. Here, we show you how to pump up common phrases and words in your marketing and promotional materials to make them more powerful.

Keywords: client retention   customer service   holiday products   promoting your services  

Where Is the REAL Power in the Nail Industry?

July 1, 2006  | Article

You can use your power for the benefit of the industry or you can squander it if  you let others talk for you. You DO have power. Discover it and use it wisely.

Keywords: self-esteem   state licensing   Vietnamese salon industry  

Unleash The Power of Your Team

July 1, 2006  | Article

By developing and supporting the inner power of each member, salon owners can double as cheerleaders to develop an unstoppable salon team. From the moment they are hired, it’s your job to give team members the tools they need to excel and prosper.

Keywords: coaching   finding/retaining staff   owner issues   team-building  

The Road Less Traveled - Marketers Selling in Alternative Ways

June 1, 2006  | Article

With consolidation of distributors comes consolidation of the nail lines they choose to carry. Today, nail manufacturers are finding themselves looking for non-traditional avenues to get their products to potential clients. 

Keywords: Backscratchers   distribution   Estelina's   Galaxy Nail Products   Kym Lee  

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