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Learn How to E-Organize

May 1, 2007  | Article

Can’t find your client’s phone number or that note you made about the product system you used on her last? Are you in a panic when tax time approaches and your records are nowhere at hand? If your organizational skills are lacking, here are three software programs designed to help.

Keywords: organization   web marketing  

I Want You …. for My Salon: 50 Places to Find New Nail Techs

March 1, 2007  | Article

According to a NAILS’ survey, almost one in five salon owners has turned away clients because the salon lacks an adequate number of nail techs. But with a little creativity, it’s possible to reach out to candidates inside and outside the beauty industry and attract a new crop of recruits to the profession.

Keywords: finding/retaining staff   recruiting  

Dear Shari Talks About Employees Receiving Services

March 1, 2007  | Article

How should you prioritize employees who want salon services? Should you even allow business-hours services for employees? 

Keywords: staff management  

Vietnamese Survey Answers Many Questions, Begs Many More

March 1, 2007  | Article

The question I throw out isn’t why aren’t Vietnamese salons doing more to improve their sanitation practices, but why isn’t the industry doing more to make compliance more practical? I

Keywords: industry research   Vietnamese salon industry  

50+ Places to Find New Techs

March 1, 2007  | Article

According to a NAILS’ survey, almost one in five salon owners has turned away clients because the salon lacks an adequate number of nail techs. But with a little creativity, it’s possible to reach out to candidates inside and outside the beauty industry and attract a new crop of recruits to the profession.

Keywords: finding/retaining staff   hiring nail technicians   recruiting  

Ask the Webmaster: Common Questions About Using the Internet

February 1, 2007  | Article

Who are all those people on my AIM Buddy List? How do I get my photos online? What’s that green stuff on my client’s nails? Find out what questions BeautyTech.com webmaster Debbie Doerrlamm hears most often and how she responds.

Keywords: web marketing  

Blueprint of a First Year

January 1, 2007  | Article

Opening your first salon can be the most exciting time of your life — but it can also be the most challenging. Robbie Schaeffer lets you in on the trials and tribulations of opening Rob|b: An OPI Concept Salon.

Keywords: blogs   opening a new salon   OPI Products  

Talk to Me

December 1, 2006  | Article

There’s no escaping cell phone conversations and text messages today — or is there? Our readers tell us how they handle it when a client is blessed with the gift of gab.

Keywords: cellphones in the salon  

My Biggest Challenge Is…

November 1, 2006  | Article

A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.

Keywords: allergic reactions   communicating with customers   continuing education   cosmetology schools   customer service  

What Type of Boss Are You?

November 1, 2006  | Article

Take this self-quiz to determine your strengths as a manager. The insights you glean may help you use your valuable personal resources more wisely and develop a better understanding of others.

Keywords: finding/retaining staff   staff management   staff training  

How to Set up a Website Without Breaking a Sweat

October 1, 2006  | Article

Creating a website doesn’t have to make you crazy. NAILS’ web correspondent Debbie Doerrlamm discuss online web creation tools and options that make the going easier.

Keywords: Debbie Doerrlamm   nail techs online   website marketing   websites  

How To Win Over a Wider Variety of Clients

October 1, 2006  | Article

Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.

Keywords: building your clientele   business building   male clients  

How to Get the Most Out of Your Distributor

October 1, 2006  | Article

Next time you pop into your favorite distributor’s showroom or talk with your sales representative, find out what additional services they provide. What you discover may help you build a stronger salon brand and a more profitable business. Here are 20 things your distributor can do for you.

Keywords: business building   business tools   distribution  

How to Create a Buzz About Your Salon

October 1, 2006  | Article

Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.

Keywords: marketing/promotions   Valentine's Day services  

Dedicated to the Ones We Love

September 1, 2006  | Article

Editor Cyndy Drummey unveils our new tagline and discusses our new approach to keeping our readers in the know.

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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