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All I Want for Christmas

December 1, 2007  | Article

We asked nail techs to tell us: When it comes to your professional life, what gift would you most like to receive?

Point of View: Do you think it’s beneficial to target niche clientele?

December 1, 2007  | Article

Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?

Keywords: building your clientele   business building   marketing/promotions   niche marketing  

NAILS Readers' Choice Awards 2007

December 1, 2007  | Article

We asked and you told us what your favorite products are. From acrylics to wraps — and everything in between — NAILS announces the winners of our fourth annual Readers’ Choice Awards.

Keywords: contests   Readers' Choice Awards  

A Taste of Southern Hospitality — in Seattle

December 1, 2007  | Article

In a bustling, shop-filled area of Seattle, Julep Nail Parlor offers an oasis of a space where girlfriends, moms and daughters, and couples can reconnect, celebrate, and be themselves.

Keywords: salon atmosphere   salon profiles  

Reap the Rewards of Local Cosmetology School Involvement

November 1, 2007  | Article

Getting the "pick of the litter" of top graduates is just one of the benefits of working closely a local cosmetology school. 

Keywords: cosmetology schools   finding/retaining staff   recruiting   staff training  

Tech’s Book Shares Client-Building Secrets

November 1, 2007  | Article

Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.

Keywords: books   Business   business building   keeping your business competitive  

Customer Service Begins With Client Consultations

November 1, 2007  | Article

Take full advantage of the first step in building a professional business relationship. Consultations create a rapport with clients and help you select the most appropriate services and treatments for each individual.

Keywords: business building   service recipes  

There’s No Place Like Home

November 1, 2007  | Article

Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.

Keywords: building your clientele   business building   home salons   opening a new salon  

Be the “Best of” Your Town

November 1, 2007  | Article

Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.

Keywords: Business   keeping your business competitive   marketing/promotions   public relations   web marketing  

Let the Ideas Flow

October 1, 2007  | Article

Everything grows better in fertile soil. It’s time to start enriching the salon atmosphere to get the most valuable and productive ideas yet. Whether you are the owner or an employee, there is always room for new ideas.

Keywords: meetings   staff meetings   staff motivation   staff retention  

I Have an Idea

October 1, 2007  | Article

This special Idea Issue of NAILS is chock full of new ideas and places to find inspiration. Use it to get your creative juices flowing.

5 Things I Learned From.....

October 1, 2007  | Article

We often profile salons and nail technicians who we believe are doing great things. We choose interesting stories within the industry in order to inspire you and get your creative juices flowing. But the salon industry isn’t the only place you should be looking for inspiration and ideas.

Keywords: advice   learning   life advice   lists   motivation  

Is it Wise to Share Ideas with Other Salons?

October 1, 2007  | Article

We asked a salon owner, an employee, and a both renter this very question, and receive three different responses.

Keywords: crowdsourcing   keeping your business competitive   Monica Leiper   networking  

Twenty-Five Bright Ideas

October 1, 2007  | Article

Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.

Keywords: customer service   keeping your business competitive  

10 Ideas For Handling Rapid Expansion

October 1, 2007  | Article

This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.

Keywords: Business   business building   consultants   keeping your business competitive   staff management  

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