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On My Mind: Are Nail Services Endangered Treatments?

March 1, 2009  | Article

Nail salon techs need to be flexible and stay positive in order to survive in today's economic climate.

Keywords: economy   keeping your business competitive   On My Mind   sustainable business  

In Their Sites

March 1, 2009  | Article

You’ve got your place on the web. Now… how do you get people to go there? Using smart search-engine optimization (SEO) techniques, such as using common keywords, and updating your site are two good places to start.

Keywords: business tools   promoting your services   web marketing  

Old Rule/New Rule: 12 New Ways of Looking at Our Industry

February 1, 2009  | Article

Take a fun walk down memory lane as NAILS chronicles some of the biggest changes in the nail industry's unwritten rules from the past two decades.

Keywords: add-on services   French manicures   history of nail care   men's services   natural nail care  

Are You Really Ready to Open Your Own Salon?

February 1, 2009  | Article

If you think salon ownership is easy, take this quiz before you make the leap.

Keywords: opening a new salon   owner issues   reader surveys   sustainable business  

On My Mind: A Quick Guide to Getting PR

February 1, 2009  | Article

Nail salons need to harness the power of the press to help build their businesses.

Keywords: doing nails for photo shoots   marketing/promotions   On My Mind   public relations  

Bridging the Gap: Getting Where You Want to Go

February 1, 2009  | Article

Have you fallen short of achieving your goals? You can move forward, create clarity, and put realistic steps in place to bridge the gaps in your life.

Keywords: business tools   preventing burnout   professional image  

With Our Compliments

February 1, 2009  | Article

Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.

Keywords: add-on services   business tools   customer service   keeping your business competitive   marketing/promotions  

What Color Is Your Salon?

February 1, 2009  | Article

“Getting to really know your team can make all the difference,” says salon coach Heather Goodwin. “One book I strongly recommend to salon owners is What Color Is Your Personality? by Carol Ritberger, Ph.D. The exercises are fun and can truly put your team over the top on working together, handling challenges, and developing goals.”

Keywords: business tools  

Tootsing Nail Art History

January 27, 2009  | Video

The history behind the nail art tootsing concept. www.tootsing.com

Keywords: company profiles   customer service   nail art  

Reader to Reader: How does your computer save your life?

January 26, 2009  | Article

Once you've switched to a computerized system of scheduling clients, tracking sales and managing inventory, there's no going back to a manual system.

Keywords: business tools   keeping your business competitive   Reader to Reader   retailing   staff management  

Professional Beauty Association Launches Job Board

January 15, 2009  | News

The PBA CareerCenter, PBA's brand new job board, is an online resource for making employment connections in the beauty industry.

Keywords: associations   finding a job   Professional Beauty Association  

Did You Achieve Your 2008 New Year's Resolution?

January 1, 2009  | Article

In our January 2008 issue, NAILS published the new year's resolutions for about a dozen readers. We are checking back in to see how they did.

Keywords: New Year's  

Get Them to Post Positive Reviews

January 1, 2009  | Article

Posted positive reviews are great advertising.

Keywords: advertising/promotions   business building   web marketing  

The Coaching Chronicles: Installment #3, Retail and Staff Management

January 1, 2009  | Article

Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.

Keywords: blogs   business tools   finding/retaining staff   marketing/promotions   networking  

Recession-Proofing Your Salon

January 1, 2009  | Article

History has proved that even during economic downturns, people will continue to pay for a little bit of “feel good.” Here are some ideas to make sure your salon can maintain a thriving clientele even in tough times.

Keywords: business building   business tools   customer service   keeping your business competitive  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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