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Salon, Suite Salon

August 1, 2004  | Article

Faced with the prohibitive costs of starting a business mixed with a desire for independence, some nail techs are turning to salon suites. These so-called “beauty malls” offer upwardly mobile techs a stepping stone between employee and salon owner.

Keywords: alternative careers   marketing/promotions   opening a new salon   salon suites  

Note to Spa Owners: Nails Rock

July 1, 2004  | Article

There’s a perception among certain salon and spa owners that nail services are low-end, unprofitable, “unspa-like,” and just plain smelly. The reality is, if you are ignoring nail services in your establishment you are paying for it in your bottom line.

Keywords: business  

Are National Licensing Standards a Good Idea?

May 1, 2004  | Article

The idea of setting national licensing standards for nail techs is a big topic and not something everyone will agree upon.

Keywords: continuing education   Darlene Feric   national licensing   opinion   reciprocity  

A Decade of Debbie

May 1, 2004  | Article

In July 1994, NAILS’ Internet correspondent Debbie Doerrlamm launched the nail industry in to the computer age by creating a message board for nail techs on America Online.

Keywords: BeautyTech.com   Debbie Doerrlamm   email marketing   online networking  

Doerrlamm Celebrates 10 Years in Cyberspace

May 1, 2004  | Article

And the rest, as they say, is history.

Keywords: Debbie Doerrlamm   nail techs online   online networking  

We Owe it All to Mom

May 1, 2004  | Article

Our mothers were our first teachers and quite often our best teachers.

Keywords: Michele Baker   Mother's Day   Nancy Soltani   working with family  

Spell It Out:Developing Your Salon Training Manual

May 1, 2004  | Article

Creating a salon training manual may be just what you need to reorganize your business and elevate your team to a new level of professionalism. Although creating and implementing a service manual takes time and energy, the end results are well worth the effort.

Keywords: customer service   opening a new salon   staff management  

If I had $10,000...

April 1, 2004  | Article

For $10,000 you could get 4,000 bottles of nail polish, 22,000 nail files, 3,000 oz. of acrylic powder, or 250,000 nail tips. We polled a group of NAILS readers to find out how---if offered the chance---they would spend $10,000 to improve their businesses. With answers as varied as nail techs themselves, read on to hear how your colleagues would spend their money if it happened to fall in their laps.

Who Owns the Client?

April 1, 2004  | Article

The question of who “owns” the client — the nail tech or the salon owner — is a tricky and emotional one, and in some cases, a legal question. Issues such as access to client records, who pays for advertising, and non-compete clauses only complicate matters further.

Keywords: booth rental   customer service   independent contractors  

Actively Involved

March 1, 2004  | Article

There’s more to the nail industry than just doing nails. Take it from these four nail technicians who have pushed industry activism to a whole new level. Whether getting involved with their state board, working to ban MMA, or pushing for licensing, they all have one thing in mind: to better the industry for all.

Keywords: industry activism   legislation   MMA  

The Ins & Outs Of Front Desk Etiquette

February 1, 2004  | Article

Keywords: client records   client retention   gift certificates   receptionist  

Make a Wish: Nail Techs Tell Us Their Hopes for the New Year

January 1, 2004  | Article

We called nail techs and salon owners around the country to find out what’s on their wish list for the nail industry. From better education to an improved economy, here is what some nail technicians are hoping to see in 2004.

Keywords: continuing education   professional image   professionalism   state licensing  

As I See It: Celebrate Regional Differences

January 1, 2004  | Article

Keywords: As I See It   European Touch   international   Japan   Japanese nail industry  

4 Assistant Programs: Four Salons Do It Their Way

January 1, 2004  | Article

Looking for a sure-fire formula to make an assistant program pay in your salon? Four salon owners prove it’s as simple as meeting everyone’s needs — yours, theirs, and the salon’s.

Keywords: customer service   finding a job   finding/retaining staff   nail tech assistants  

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keywords: building your clientele   client gift ideas   coupons   email marketing   gift certificates  

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