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NAILS Increases Its Net Worth

May 1, 1997  | Article

Why wait for your next issue of NAILS when you can access all the latest and greatest on NailsMag.com, NAILS Magazine's premier website.

As I See It: California Once Again Center of Controversy

May 1, 1997  | Article

Last year, the DCA indicated, among other proposals, that it might lower educational requirements for cosmetologists. 

Keywords: California state regulations   licensing   state licensing  

What's Happening to Mom and Pop?

April 1, 1997  | Article

Manufacturers are fond of saying that the mom-and-pop salon is becoming extinct; that there will no longer be mid-range salons, only luxury day spas and bargain salons.

Keywords: discount salons   spas  

Asian Influence: Building A Bridge

April 1, 1997  | Article

As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.

Keywords: discount salons   international   keeping your business competitive   licensing   promoting your services  

Editor's Note: It is Not an “Us/Them” Situation

March 1, 1997  | Article

The nail industry is not the place it used to be: frankly, it's harder than ever to keep a business growing and competing in today's market, not just for salons, but for manufacturers, distributors, schools, and everyone else serving the professional nail salon industry.

Keywords: As I See It   Vietnamese salon industry  

OPI Expands Advertising Horizons

January 1, 1997  | Article

Keywords: consumer advertising   OPI products  

Editor's Note: the Salon of the Year Awards

September 1, 1996  | Article

Keywords: As I See It   Debbie Doerrlamm   Debbie Krakalovich   NAILS Salon of the Year Awards  

It’s the TEMPS vs. the PERMS

August 1, 1996  | Article

The idea for the one-year-old cosmetology personnel agency grew out of DeVenuto’s own experience as a salon owner who often wished she could find temporary help.

Keywords: finding/retaining staff   staff management  

“You’re soaking in it”

August 1, 1996  | Article

Keywords: celebrity nail techs  

Look at Us Now: NAILS Redesigns Magazine, Launches New Logo

August 1, 1996  | Article

Keywords: As I See It  

Adapt Or Perish; It's The Way Of Business

July 1, 1996  | Article

Keywords: CND   discount salons   Jim Nordstrom  

Chain Salons Have Their Benefits

June 1, 1996  | Article

Finding good nail technicians is difficult for all salon owners and a particular problem cited by chain salons, whose growth depends on having a large pool of qualified candidates to choose from.

Keywords: salon chains  

Reaching New Heights: The Old Fashion Way

June 1, 1996  | Article

A salon's prestige is built on excellence, not image.

The New Nail Technician's Survival Guide

April 1, 1996  | Article

Is there life after graduation from cosmetology school? You bet there is! While developing good work habits and building a clientele don’t happen overnight, working on them early in your career will help you stay one vine swing ahead of the rest.

Keywords: newbie  

European Touch Logs On

April 1, 1996  | Article

While most businesses in the salon industry are attempting to get up to speed with computers that serve only within the confines of the business, others are using their computers to access the seemingly limitless information available on the information superhighway. Suddenly, the salon industry is in the commuter lane of the on-ramp.

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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