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Taricco Takes Aim At Cut Rate Salons

August 1, 1997  | Article

Over the past year, I have received hundreds of calls and visits from salon owners and nail technicians concerned about the discount nail salons opening in their area,” writes Terri Taricco, head of R.G. Shakour’s nail division, in the company’s “Salon Concepts” newsletter.

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Keywords: As I See It   consumer product brands   retailing  

NAILS Increases Its Net Worth

May 1, 1997  | Article

Why wait for your next issue of NAILS when you can access all the latest and greatest on NailsMag.com, NAILS Magazine's premier website.

As I See It: California Once Again Center of Controversy

May 1, 1997  | Article

Last year, the DCA indicated, among other proposals, that it might lower educational requirements for cosmetologists. 

Keywords: California state regulations   licensing   state licensing  

What's Happening to Mom and Pop?

April 1, 1997  | Article

Manufacturers are fond of saying that the mom-and-pop salon is becoming extinct; that there will no longer be mid-range salons, only luxury day spas and bargain salons.

Keywords: discount salons   spas  

Asian Influence: Building A Bridge

April 1, 1997  | Article

As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.

Keywords: discount salons   international   keeping your business competitive   licensing   promoting your services  

Editor's Note: It is Not an “Us/Them” Situation

March 1, 1997  | Article

The nail industry is not the place it used to be: frankly, it's harder than ever to keep a business growing and competing in today's market, not just for salons, but for manufacturers, distributors, schools, and everyone else serving the professional nail salon industry.

Keywords: As I See It   Vietnamese salon industry  

OPI Expands Advertising Horizons

January 1, 1997  | Article

Keywords: consumer advertising   OPI products  

Editor's Note: the Salon of the Year Awards

September 1, 1996  | Article

Keywords: As I See It   Debbie Doerrlamm   Debbie Krakalovich   NAILS Salon of the Year Awards  

It’s the TEMPS vs. the PERMS

August 1, 1996  | Article

The idea for the one-year-old cosmetology personnel agency grew out of DeVenuto’s own experience as a salon owner who often wished she could find temporary help.

Keywords: finding/retaining staff   staff management  

“You’re soaking in it”

August 1, 1996  | Article

Keywords: celebrity nail techs  

Look at Us Now: NAILS Redesigns Magazine, Launches New Logo

August 1, 1996  | Article

We have redesigned our magazine, almost from cover to cover, starting with our logo. We set out to develop a logo that was contemporary, elegant, and bold, and still said it all perfectly succinctly: NAILS.

Keywords: As I See It  

Adapt Or Perish; It's The Way Of Business

July 1, 1996  | Article

Keywords: CND   discount salons   Jim Nordstrom  

Chain Salons Have Their Benefits

June 1, 1996  | Article

Finding good nail technicians is difficult for all salon owners and a particular problem cited by chain salons, whose growth depends on having a large pool of qualified candidates to choose from.

Keywords: salon chains  

Reaching New Heights: The Old Fashion Way

June 1, 1996  | Article

A salon's prestige is built on excellence, not image.

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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