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9 Salon Investments That Really Pay Off

August 1, 2003  | Article

Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.

Keywords: business building   mentoring   tanning   web marketing  

Grab a Partner and Cross-Market Your Services

July 1, 2003  | Article

Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.

Keywords: bartering   business building   cross-marketing   customer service   keeping your business competitive  

Just My Opinion: Continuing Education Raises Industry Standards for Professionals and Clients Alike

May 1, 2003  | Article

Your clients should be learning about new products from you, the trusted beauty professional. Would you go to a doctor who had not updated his medical skills for many years? Of course not, and we should have the same expectations from our employees and ourselves.

Keywords: continuing education   Just My Opinion   Marc Spilo   Spilo  

Giving Up Nails Gave Back My Life

May 1, 2003  | Article

In 16 years in the nail business, I’ve been through every catastrophe an owner can imagine - from a fire that destroyed my salon to losing my partner. But i love the nail business and my clients - and when i finally gave up my “hands-on” job and focused only on management, i was able to serve everyone better - especially myself.

Keywords: Renee Borowy   salon owners doing nails   salon ownership  

We Gather Together ... to Network

April 1, 2003  | Article

A day of networking with your peers is an experience unlike any you’ve ever had before, says one regular networker. 

Keywords: Debbie Doerrlamm   networking   networking event  

Why Is Buying Nail Products Such a Chore?

April 1, 2003  | Article

When the rest of the world is simplifying buying of products, smoothing out the middlemen in business transactions, why does the beauty business make it so difficult to get your hands on something?

Keywords: distribution   product buying  

Salon- Based Schooling

April 1, 2003  | Article

Many industry educators consider the frequent travel a perk of the job, but what if travel is not appealing or simply not possible for you?

Keywords: manufacturers educators   Salina Rush  

What Worries You?

April 1, 2003  | Article

What concerns you most about your business right now?

Keywords: continuing education   Diana Bonn   diversion   economy   finding/retaining staff  

Five Simple Ways to Keep Employees Motivated

March 1, 2003  | Article

Keeping employees inspired is one of the most important things you can do to drive sales and create a good work atmosphere. Keep the following suggestions in mind when dealing with your staff — and make sure you’re keeping them happy.

Keywords: salon management   staff management  

E-Nails: Staying in Touch Online

March 1, 2003  | Article

Our gal on the web talks about using Instant Messaging, Chat Groups, and an email list to stay in good touch with other techs.

Keywords: BeautyTech.com   Debbie Doerrlamm   Joann DiPrete   Nancy Kin   networking  

Twice as Old, Half as Wise?

February 1, 2003  | Article

As we celebrate 20 years, what have we learned as an industry?

Keywords: consumer press   continuing education   discount salons  

Are We an Industry of Know-It-Alls?

February 1, 2003  | Article

Continuing education is key to the future growth of the industry. So why is it not getting the attention it deserves? Have nail techs and manufacturers become disenchanted with continuing education and relegated it to the back burner?

Keywords: continuing education   education   schools  

On the Couch: NAILS Responds to Your Sticky Situations

January 1, 2003  | Article

For this month’s On the Couch, we turn to Kim Stevens, owner of Puttin’ on the Tips Salon & School in Ocala, Fla. A cosmetologist for the past 20 years, Stevens has taught extensively, competed successfully, and worked as a distributor sales consultant. She was also an educator for Creative Nail Design for 12 years.

Keywords: staff retention   tiered pricing  

Playing Matchmaker With the Mentor Database

January 1, 2003  | Article

“We’ve had people signing up daily since its launch,” says Shelley. Barely two weeks after the launch date, Shelley informed me we made our first match and later the same week, a second match!

Keywords: Debbie Doerrlamm   La Shaun Brown-Glenn   mentoring   mentors   networking  

Label Your Salon

January 1, 2003  | Article

Does your business look professional or does it seem more like Betty’s Beauty Box? 

Keywords: professional image   professionalism  

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