January 1, 2008
| Article
Late clients, bad bosses, staffing woes — nail techs often face situations that are out of our control. Sometimes we are able to gain control; other times we need to resign ourselves to our limitations and learn from the experience. Balance comes from knowing the difference.
Keywords: business building minimizing stress work life balance
January 1, 2008
| Article
Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…
Keywords: business building clients customer service keeping your business competitive salon decor/design
December 1, 2007
| Article
In a bustling, shop-filled area of Seattle, Julep Nail Parlor offers an oasis of a space where girlfriends, moms and daughters, and couples can reconnect, celebrate, and be themselves.
Keywords: salon atmosphere salon profiles
October 1, 2007
| Article
Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.
Keywords: customer service keeping your business competitive
May 1, 2007
| Article
There is definitely such a thing as being “too nice.” Don’t let yourself get trampled over by your clients, coworkers, or boss. Four industry consultants show you how to set healthy workplace boundaries in the salon.
Keywords: client issues client relationships customer service
April 1, 2007
| Article
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
Keywords: customer service male clients marketing/promotions men's services niche marketing
April 1, 2007
| Article
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
Keywords: customer service marketing/promotions men's services niche marketing
April 1, 2007
| Article
Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.
Keywords: male clients men's services
February 2, 2007
| News
The Professional Beauty Association (PBA) recently released an its first-ever Salon and Day Spa 2007 Consumer Trend Report.
Keywords: client surveys consumer concerns Professional Beauty Association
January 1, 2007
| Article
Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.
Keywords: building your clientele business building client relationships
January 1, 2007
| Article
...and how to respond tactfully to comments that make your hair stand on end.
November 1, 2006
| Article
In a perfect world you would never have an unhappy client. But like it or not, some day you'll have a tough customer who needs to be handled with diplomacy and tact. These 10 steps will help you through and teach you something in the process.
Keywords: client issues client relationships
September 1, 2006
| Article
When kids are younger it seems like they can’t grow up soon enough. They spend days dreaming about what adulthood will be like (I dreamt that I would be a nun who smoked cigarettes), and they mimic the adults they see in their lives — parents, teachers… Jessica Simpson.
Keywords: educating clients youth marketing youth services
August 1, 2006
| Article
Don't let a visit to your salon feel stale. Liven it up with these 10 fresh ideas.
Keywords: customer service
February 1, 2006
| Article
While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.
Keywords: building your clientele client relationships client retention customer service
