November 22, 2010
| Photo Gallery
ManiPediCutie! (MPC) in Hermosa Beach, Calif., shares its timeline for hosting a successful mani-pedi party. (MPC should know — they host about 10 parties a month!)
Keywords: party themes pedicures time management youth marketing
November 22, 2010
| Photo Gallery
Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.
Keywords: marketing/promotions men's services retail merchandising
November 22, 2010
| Photo Gallery
NAILS Magazine asked salon owners: How do you make your waiting area comfortable? Here is a selection of their responses.
November 17, 2010
| Article
Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.
Keywords: adding new services advertising/promotions booth rental Business business tools
November 17, 2010
| Article
For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.
Keywords: customer service marketing/promotions social media
October 1, 2010
| Demo
You’ve just thought of an awesome new signature service you want to add to your spa menu. So why not go that little extra mile and make a nice music playlist to go along with it?
Keywords: adding new services customer service manicures pedicure products pedicures
September 1, 2010
| Article
I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?
Keywords: building your clientele client issues clients customer service Hannah Lee
August 1, 2010
| Article
Get the down low for how to cater to four common client types — the glamour girl, control freak, escapist, and eco-conscious client — with nail styles, colors, services, and more that are fine-tuned to the needs of each.
July 1, 2010
| Article
The amount of odor is directly related to how quickly a liquid evaporates. That means preventing the rapid evaporation of liquids can lower the odor in the environment.
Keywords: air filtration air quality client complaints manufacturers educators NSI
July 1, 2010
| Article
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
Keywords: Business client retention clients customer service
June 1, 2010
| Article
A good way to up your income without actually raising prices is to have a list of a la carte options in your service arsenal, says Kelley Killop-Marble of Opalized Designs Studio Salon in Shelby Township, Mich. “I’m not talking about having a bare-bones menu and nickel and diming folks ... that is just plain aggravating,” she says. What she is talking about is differentiating yourself by giving true personal services.
Keywords: add-on services customer service marketing/promotions
May 1, 2010
| Article
Veteran nail techs have seen significant changes in the nail industry, and they may fear the best years are over. However, growth is still possible when you stretch yourself and your business to meet the demands of the new customer. It’s never too late to reinvent yourself.
Keywords: adding new services customer service keeping your business competitive motivation
April 1, 2010
| Article
Sometimes the things clients say are music to your ears; other times they can make you cringe. We asked nail techs to tell us their favorite, and least favorite, things to hear from clients.
Keywords: client issues clients reader surveys referrals
April 1, 2010
| Article
Don’t let valuable seconds go to waste. Connect with clients using on-hold messaging.
Keywords: customer service marketing/promotions
