November 1, 2009
| Article
Here are some ideas on how to make your salon the "IT" place to party.
Keywords: Hannah Lee marketing/promotions niche marketing On My Mind salon parties
November 1, 2009
| Article
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
Keywords: elderly clients keeping your business competitive Mother's Day niche marketing special needs clients
October 1, 2009
| Article
Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.
Keywords: advertising/promotions marketing/promotions web marketing websites
October 1, 2009
| Article
Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.
Keywords: client gift ideas customer service professional image
September 1, 2009
| Article
The manicurist-aka Rebecca Seals has returned! Sit back for a chuckle while she reprimands clients who use and abuse their techs.
Keywords: client complaints customer service humor service pricing standing appointments
September 1, 2009
| Article
Become a color expert for your clients.
Keywords: customer service fall polish preview Hannah Lee On My Mind
August 18, 2009
| Article
It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.
Keywords: 2010 Project loyalty programs
August 1, 2009
| Article
Fill empty slots in your next day's schedule by using broadcast e-mail or a telephone call-in line.
Keywords: client scheduling time management web marketing
August 1, 2009
| Article
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
Keywords: business building keeping your business competitive marketing/promotions recession
July 1, 2009
| Article
In this economy it has become more common for a client to request that her artificial nails be removed due to the cost of upkeep. Jill Wright, owner of Jill Wright Spa for Nails, gives advice on how to put the client at ease.
Keywords: client relationships economy money removing acrylics
June 1, 2009
| Article
From client bookings to reports on product usage, find out what's going on inside the latest silicon chips for salons.
Keywords: client scheduling computer systems organization salon finances time saving devices
May 1, 2009
| Article
Credit card processing fees eat into profit.
Keywords: economy money
May 1, 2009
| Article
Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.
Keywords: add-on services promoting your services waxing
May 1, 2009
| Article
It’s easier and less costly than you think to offer clients Internet access at your salon.
Keywords: add-on services customer service
May 1, 2009
| Article
Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.
Keywords: business tools career handbook customer service keeping your business competitive newbie
