September 1, 2009
Become a color expert for your clients.
August 18, 2009
It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.
August 1, 2009
Fill empty slots in your next day's schedule by using broadcast e-mail or a telephone call-in line.
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
July 1, 2009
In this economy it has become more common for a client to request that her artificial nails be removed due to the cost of upkeep. Jill Wright, owner of Jill Wright Spa for Nails, gives advice on how to put the client at ease.
June 1, 2009
From client bookings to reports on product usage, find out what's going on inside the latest silicon chips for salons.
May 1, 2009
Credit card processing fees eat into profit.
Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.
It’s easier and less costly than you think to offer clients Internet access at your salon.
Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.
April 1, 2009
Personal and systemic treatment can make for a better connection with customers.
March 1, 2009
Book details 10 commandments to provide a world-class customer service experience.
February 1, 2009
"Acrylics Anonymous" is billed as a 12-step program for healthy nails.
Take a fun walk down memory lane as NAILS chronicles some of the biggest changes in the nail industry's unwritten rules from the past two decades.
Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.
InternatioNAILS: Japan Gallery14 photos
ISSE Long Beach 2016104 photos
This shape sees the nail filed at a slant, resembling the shape of lipstick in a tube.
How do I announce to my clients that I will be moving to a new salon?
The new products I’m using are adding time to each appointment. How do I adjust my schedule?
Why isn’t my Gelish application curing properly?
What’s the cause of the pinkish-red oval area on the pad of my client’s toes?
Am I losing my touch applying acrylics?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
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