April 19, 2011
| Article
As service providers in the beauty industry, you have the opportunity to touch your clients' (and their familes') lives. Editor Hannah Lee shares her personal story.
Keywords: cancer client health customer service Mother's Day On My Mind
March 7, 2011
| Article
I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?
Keywords: client relationships customer service Hannah Lee On My Mind
February 28, 2011
| Article
Clients of Ole Henriksen Face/Body Spa in Los Angeles won’t muss their manicures flipping through the pages of tattered old magazines. Instead they can read the latest digital editions on the spa’s iPads.
Keywords: customer service salon decor/design
February 25, 2011
| Article
As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.
Keywords: handpainted nail art marketing/promotions nail art winter promotions
February 25, 2011
| Article
Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs — you get the idea
Keywords: marketing/promotions
February 1, 2011
| Article
This appointment scheduling software can be added to your website to give clients the ability to schedule their own appointments online, 24/7.
Keywords: client scheduling salon software websites to watch
January 1, 2011
| Article
Most likely, the majority of your clients are people you enjoy, who give you energy, who make it easy to love your job. But there’s always that one.
Keywords: client issues client relationships
January 1, 2011
| News
Salon Iris Software’s remote access site is up and running.
Keywords: computer systems salon software
November 22, 2010
| Photo Gallery
Get the down low for how to cater to four common client types — the glamour girl, control freak, escapist, and eco-conscious client — with nail styles, colors, services, and more that are fine-tuned to the needs of each.
Keywords: business tools customer service fashion
November 22, 2010
| Photo Gallery
ManiPediCutie! (MPC) in Hermosa Beach, Calif., shares its timeline for hosting a successful mani-pedi party. (MPC should know — they host about 10 parties a month!)
Keywords: party themes pedicures time management youth marketing
November 22, 2010
| Photo Gallery
Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.
Keywords: marketing/promotions men's services retail merchandising
November 22, 2010
| Photo Gallery
NAILS Magazine asked salon owners: How do you make your waiting area comfortable? Here is a selection of their responses.
November 17, 2010
| Article
Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.
Keywords: adding new services advertising/promotions booth rental Business business tools
November 17, 2010
| Article
For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.
Keywords: customer service marketing/promotions social media
October 1, 2010
| Demo
You’ve just thought of an awesome new signature service you want to add to your spa menu. So why not go that little extra mile and make a nice music playlist to go along with it?
Keywords: adding new services customer service manicures pedicure products pedicures
