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Salon Swap

January 1, 2008  | Article

Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…

Keywords: business building   clients   customer service   keeping your business competitive   salon decor/design  

A Taste of Southern Hospitality — in Seattle

December 1, 2007  | Article

In a bustling, shop-filled area of Seattle, Julep Nail Parlor offers an oasis of a space where girlfriends, moms and daughters, and couples can reconnect, celebrate, and be themselves.

Keywords: salon atmosphere   salon profiles  

Twenty-Five Bright Ideas

October 1, 2007  | Article

Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.

Keywords: customer service   keeping your business competitive  

Drawing the Line

May 1, 2007  | Article

There is definitely such a thing as being “too nice.” Don’t let yourself get trampled over by your clients, coworkers, or boss. Four industry consultants show you how to set healthy workplace boundaries in the salon.

Keywords: client issues   client relationships   customer service  

Does Your Salon Need New Man-Scaping?

April 1, 2007  | Article

The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.

Keywords: customer service   male clients   marketing/promotions   men's services   niche marketing  

Get Him in the Door & Keep Him Coming Back for More

April 1, 2007  | Article

The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.

Keywords: customer service   marketing/promotions   men's services   niche marketing  

7 Not-so-Sticky Salon Situations [Real Life Solutions to Issues with Men]

April 1, 2007  | Article

Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.

Keywords: male clients   men's services  

PBA: VIP Treatment, Better Communication Is What Women Expect from Salons

February 2, 2007  | News

The Professional Beauty Association (PBA) recently released an its first-ever Salon and Day Spa 2007 Consumer Trend Report.

Keywords: client surveys   consumer concerns   Professional Beauty Association  

7 Rules for Building Client Relationship

January 1, 2007  | Article

Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.

Keywords: building your clientele   business building   client relationships  

10 Annoying Things Clients Say...

January 1, 2007  | Article

...and how to respond tactfully to comments that make your hair stand on end.

Ten Ways to Pacify an Angry Client

November 1, 2006  | Article

In a perfect world you would never have an unhappy client. But like it or not, some day you'll have a tough customer who needs to be handled with diplomacy and tact. These 10 steps will help you through and teach you something in the process.

Keywords: client issues   client relationships  

My First Nail Service

September 1, 2006  | Article

Ten salon clients share their inaugural experience getting their nails done, and what it was exactly that got them hooked.

Pedicures & Manicures for Young Clients?

September 1, 2006  | Article

When kids are younger it seems like they can’t grow up soon enough. They spend days dreaming about what adulthood will be like (I dreamt that I would be a nun who smoked cigarettes), and they mimic the adults they see in their lives — parents, teachers… Jessica Simpson.

Keywords: educating clients   youth marketing   youth services  

Ten Ways to Keep the Client Experience Fresh

August 1, 2006  | Article

Don't let a visit to your salon feel stale. Liven it up with these 10 fresh ideas.

Keywords: customer service  

20 Stay-at-the-Top Service Trends

July 1, 2006  | Article

What happens when you get to the top of the industry? Everyone else wants to join you or take you down. To make sure you keep the power, make sure you are implementing some of these power-salon practices into your services and business.

Keywords: alcohol in the salon   beverages   custom nail colors   Dashing Diva   educating clients  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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