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At Your Service: It's in the Way You Display It

January 1, 2008  | Article

Presentation is key to any salon service, and it starts the instant your client sits down. Small details in how you display your products show clients they are getting a more complete service, and you may be able to increase your prices as a result. Here are some clever ways salons are displaying their service products to their guests

Keywords: customer service   salon decor/design  

Educate Yourself and Then Educate Your Clients

January 1, 2008  | Article

As an overachiever in the realm of education, I wonder how many techs feel the same way I do.

Keywords: As I See It   building your clientele   continuing education   educating clients   manufacturers educators  

The Wisdom to Know the Difference

January 1, 2008  | Article

Late clients, bad bosses, staffing woes — nail techs often face situations that are out of our control. Sometimes we are able to gain control; other times we need to resign ourselves to our limitations and learn from the experience. Balance comes from knowing the difference.

Keywords: business building   minimizing stress   work life balance  

Salon Swap

January 1, 2008  | Article

Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…

Keywords: business building   clients   customer service   keeping your business competitive   salon decor/design  

Changing the Industry, One Customer at a Time

December 1, 2007  | Article

If only customers knew what to look for, it would bring up the quality of nail care across the country. 

Keywords: educating clients  

Through Thick and Thin: A Glimpse at Long-Term Tech-Client Relationships

December 1, 2007  | Article

We all know how special the relationship is between nail technician and client. Technician always hold a special place for clients that have been with them the longest, whether it’s only a couple years or more than 20. We asked technicians to share their stories about their longest standing clients.

Keywords: client relationships  

A Taste of Southern Hospitality — in Seattle

December 1, 2007  | Article

In a bustling, shop-filled area of Seattle, Julep Nail Parlor offers an oasis of a space where girlfriends, moms and daughters, and couples can reconnect, celebrate, and be themselves.

Keywords: salon atmosphere   salon profiles  

A Marriage Made in… a Salon?

November 1, 2007  | Article

When the nail tech was buffing her boyfriend’s nails, she said ‘Let me learn how to buff them’ and then she got down on one knee to propose.  

Keywords: humor   Valentine's Day services  

Manicures and Massages Trump Family Time

November 1, 2007  | Article

Tired moms say they would prefer getting a manicure or massage more than spending extra time with their families.

Keywords: industry research  

Twenty-Five Bright Ideas

October 1, 2007  | Article

Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.

Keywords: customer service   keeping your business competitive  

Drawing the Line

May 1, 2007  | Article

There is definitely such a thing as being “too nice.” Don’t let yourself get trampled over by your clients, coworkers, or boss. Four industry consultants show you how to set healthy workplace boundaries in the salon.

Keywords: client issues   client relationships   customer service  

Does Your Salon Need New Man-Scaping?

April 1, 2007  | Article

The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.

Keywords: customer service   male clients   marketing/promotions   men's services   niche marketing  

Get Him in the Door & Keep Him Coming Back for More

April 1, 2007  | Article

The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.

Keywords: customer service   marketing/promotions   men's services   niche marketing  

7 Not-so-Sticky Salon Situations [Real Life Solutions to Issues with Men]

April 1, 2007  | Article

Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.

Keywords: male clients   men's services  

Beware of Clients Bearing Cameras

March 1, 2007  | Article

Keywords: salon inspections   Texas  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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