Business > Customer Service

Training Your Customers

February 1, 2002  | Article

Training and conditioning your clients to behave the way you want them to is both possible and necessary.

Keep Asking Clients What They Want

February 1, 2002  | Article

As I See It: Business Is Good

November 1, 2001  | Article

By the time you read this, six weeks will have passed since September 11, 2001. Collectively, we will likely be past the initial stages of grief and shock, having moved on to the well-understood stage of grief known as acceptance.

Targeting Seniors

March 1, 2001  | Article

Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.

Do you allow nail techs to smoke inside or in front of the salon?

March 1, 2001  | Article

Readers help each other figure out common salon issues.

Guarantees Give Clients a Break

March 1, 2001  | Article

We surveyed a handful of techs to determine if there is an industry norm for guarantee on artificial nails.

The First Impression [Really Does Count]

December 1, 2000  | Article

Often overlooked, the front desk position in every salon has the power to make (or break) the first (and last) impression a client has of your establishment. Here we show you how to turn your front desk from a support position into a profit center and customer service gateway.

As I See It: Provide Pampering AND Service, Not a Guilty Pleasure

November 1, 2000  | Article

As salons approach their busiest season of the year—traditionally the high season for gift certificate sales as well—it’s not a bad idea to think about how to make the most out of gift certificate sales and hot to turn those potentially one-time clients into long-term clients.

Day Spa Consumers Profiled

October 1, 2000  | Article

Hold Onto Your Customers

June 1, 2000  | Article

You’ve got to make every contact count

Nudge Clients Toward Perfection

May 1, 2000  | Article

One are often overlooked in the quest for ideal beauty is the elbow. But not so at Josephine: The Beauty Retreat on Manhattan’s Upper East Side.

Behind the Scenes: Cover Tech Takes Special Care of Competition Model

May 1, 2000  | Article

John Hauk knows that a good model is essential to winning in nail competitions. Some of those same skills help retain clients.

Oh Those Annoying Clients

May 1, 2000  | Article

Sure, clients are a nail tech’s life source, and many times, a good friend as well. But no matter how much you love them, they can also get on your nerves—especially if they continuously   show up late for appointments. From talking incessantly on cell phones to clients who can’t  seem to relax, here are some   techs’ client pet peeves.

As I See It: Do Your Own Thing and Do It Well.

March 1, 2000  | Article

A Loving Goodbye

February 1, 2000  | Article

NAILS was touched by this letter from Helene McGarvah of Metropolitan in Saint Clair SHores, Mich. We think you will be too.