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Does Your Salon Need New Man-Scaping?

April 1, 2007  | Article

The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.

Keywords: customer service   male clients   marketing/promotions   men's services   niche marketing  

Get Him in the Door & Keep Him Coming Back for More

April 1, 2007  | Article

The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.

Keywords: customer service   marketing/promotions   men's services   niche marketing  

7 Not-so-Sticky Salon Situations [Real Life Solutions to Issues with Men]

April 1, 2007  | Article

Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.

Keywords: male clients   men's services  

PBA: VIP Treatment, Better Communication Is What Women Expect from Salons

February 2, 2007  | News

The Professional Beauty Association (PBA) recently released an its first-ever Salon and Day Spa 2007 Consumer Trend Report.

Keywords: client surveys   consumer concerns   Professional Beauty Association  

7 Rules for Building Client Relationship

January 1, 2007  | Article

Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.

Keywords: building your clientele   business building   client relationships  

10 Annoying Things Clients Say...

January 1, 2007  | Article

...and how to respond tactfully to comments that make your hair stand on end.

Ten Ways to Pacify an Angry Client

November 1, 2006  | Article

In a perfect world you would never have an unhappy client. But like it or not, some day you'll have a tough customer who needs to be handled with diplomacy and tact. These 10 steps will help you through and teach you something in the process.

Keywords: client issues   client relationships  

Pedicures & Manicures for Young Clients?

September 1, 2006  | Article

When kids are younger it seems like they can’t grow up soon enough. They spend days dreaming about what adulthood will be like (I dreamt that I would be a nun who smoked cigarettes), and they mimic the adults they see in their lives — parents, teachers… Jessica Simpson.

Keywords: educating clients   youth marketing   youth services  

Ten Ways to Keep the Client Experience Fresh

August 1, 2006  | Article

Don't let a visit to your salon feel stale. Liven it up with these 10 fresh ideas.

Keywords: customer service  

Find Lost Clients to Find Lost Income

February 1, 2006  | Article

While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.

Keywords: building your clientele   client relationships   client retention   customer service  

Keep Them Coming Back for More

January 1, 2006  | Article

Keywords: building your clientele   customer service   marketing/promotions  

Oh, the Silly Things We Do

January 1, 2006  | Article

Have you ever fallen in front of a client or done something in the salon that made you turn bright red with embarrassment? Well, rest assured — you aren’t alone. These nail techs have had their share of challenging moments that made them feel just plain dumb or want to hide under their nail tables with shame. Read their experiences — we’re sure you’ll be able to relate.

Big Clients, Small Changes: How to Seat Plus-Size Clients Comfortably

December 1, 2005  | Article

It doesn’t take a lot of effort to make your plus-size clients feel at home. All that’s required is a little awareness and sensitivity — and perhaps some minor modifications to your manicure and pedicure set-ups.

Keywords: customer service   pedicures   special needs clients  

“It Just Popped Off” and Other Lame Client Excuses

September 1, 2005  | Article

What are the wildest excuses you've heard from your clients?

Keywords: As I See It   customer service  

Keep 'Em Coming Back for More

September 1, 2005  | Article

Doing a stunning new set of nail enhancements on a first-time customer does not always guarantee a full book. Try these tips, from the fingertips up, to turn a new face into a committed standing client.

Keywords: cancellation fees   client consultation   client relationships   marketing/promotions   standing appointments  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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