Business > Customer Service

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This Little Piggy Went to a Pedi Party

August 1, 2005  | Article

Ever thought your salon would be the first stop of a bachelorette party, or that your services would be a hot commodity for an office party? Group appointments that have traditionally been reserved for bridal parties have exploded into a must-have indulgence for a myriad of celebrations.

Keywords: customer service   spa parties  

Smile When You Say That

April 1, 2005  | Article

Learn the basic building blocks of customer service to establish a lasting rapport and make clients feel like friends. Whether on the phone or in person, learn what to say and what to do to cast yourself and your business in a positive light.

Keywords: customer service   staff management  

Survey Shows Salon Customers Satisfied with Nail Salons

March 1, 2005  | Article

First-ever survey of nail salon patrons shows that clients are not too worried about sanitation, are less loyal to individual nail technicians, and favor convenience above most other salon features. Among our other key findings is they start getting their nails done at a young age (almost half say they started manicures before they reached age 25). That's good to know for those of you cultivating teens and college students now.

Keywords: consumer press   customer service   industry research  

Keeping Tabs on Clients by Using Client Cards

December 1, 2004  | Article

Do you keep forgetting which client is which? Don’t rely on your clients or your memory. Instead, use client cards to help you improve customer service and salon efficiency.

Keywords: client consultation  

Be of Good Cheer (During the Holidays)

December 1, 2004  | Article

Salon owner Cindy Wentzel says reading a magazine in bed helps her to wind down after a hard day.

Keywords: holidays   stress   stress-free holidays  

Taking Care of Older Clients

November 1, 2004  | Article

Older clients require extra care to keep their hands and feet in good condition. Give them the attention they deserve by creating services just for them, adding extras that will benefit them such as paraffin dips, and keeping them educated on at-home care.

Keywords: allergic reactions   elderly clients   special needs clients  

The Good, The Bad, and The Nasty

October 1, 2004  | Article

What are clients saying about their salon visit after they leave? We took that question to several frequent nail salon clients to find out what’s on their minds and see what they really think about you, your salon, and your services.

Keywords: clients   customer service   reader surveys  

Clients Tell us What They Love About You

August 1, 2004  | Article

Do you ever look across the table and feel the urge to ask your clients, “Do you like me? Do you really, really like me?” Of course you do. And it’s only natural. We all need some positive feedback from time to time. So we conducted a little survey to find out what attracts clients to your salon and why they love you

Keywords: client relationships   clients   customer service  

The Wedding Party

June 1, 2004  | Article

Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.

Keywords: bridal nail art   customer service   salon parties   seasonal services   youth marketing  

“May I Take Your Order, Please?”

June 1, 2004  | Article

Create a nail menu that caters to your clients’ individual wants and needs. If you offer low-priced options and add-ons you can form an à la carte menu that may appeal to busy, choosy consumers.

Keywords: salon menus   service pricing  

Who Owns the Client?

April 1, 2004  | Article

The question of who “owns” the client — the nail tech or the salon owner — is a tricky and emotional one, and in some cases, a legal question. Issues such as access to client records, who pays for advertising, and non-compete clauses only complicate matters further.

Keywords: booth rental   customer service   independent contractors  

Honey… I’ve Brought the Kids

March 1, 2004  | Article

When clients walk through the door with their children in tow, do you cringe with disappointment or welcome them with open arms? Depending on your salon’s policy on children and the mood of your business, they can be a blessing… or a nightmare.

Keywords: children in the salon   customer service   policies and procedures  

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keywords: building your clientele   client gift ideas   coupons   email marketing   gift certificates  

9 Salon Investments That Really Pay Off

August 1, 2003  | Article

Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.

Keywords: business building   mentoring   tanning   web marketing  

Cure the WINTER BLAHS

November 1, 2002  | Article

This holiday season, transform your menu into a winter wonderland of services that tantalize clients’ senses, smooth away their stresses, and moisturize their dry hands and feet.

Keywords: holidays   pedicures   seasonal promotions   seasonal services   winter pedicures  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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