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Who Owns the Client?

April 1, 2004  | Article

The question of who “owns” the client — the nail tech or the salon owner — is a tricky and emotional one, and in some cases, a legal question. Issues such as access to client records, who pays for advertising, and non-compete clauses only complicate matters further.

Keywords: booth rental   customer service   independent contractors  

Honey… I’ve Brought the Kids

March 1, 2004  | Article

When clients walk through the door with their children in tow, do you cringe with disappointment or welcome them with open arms? Depending on your salon’s policy on children and the mood of your business, they can be a blessing… or a nightmare.

Keywords: children in the salon   customer service   policies and procedures  

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keywords: building your clientele   client gift ideas   coupons   email marketing   gift certificates  

9 Salon Investments That Really Pay Off

August 1, 2003  | Article

Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.

Keywords: business building   mentoring   tanning   web marketing  

When Customers Complain

July 1, 2003  | Article

No one likes to hear complaints from clients, but they go hand in hand with working in a salon. Thankfully, there’s a way to deal with customer dissatisfaction that will keep both you and your client content.

Keywords: client complaints   communicating with customers   customer service  

How Do You Keep Your Client Information Safe?

January 1, 2003  | Article

Readers respond with ideas ranging from client information binders to keeping locked cabinets.

Keywords: client records   Reader to Reader  

Cure the WINTER BLAHS

November 1, 2002  | Article

This holiday season, transform your menu into a winter wonderland of services that tantalize clients’ senses, smooth away their stresses, and moisturize their dry hands and feet.

Keywords: holidays   pedicures   seasonal promotions   seasonal services   winter pedicures  

Have You Heard? Controlling Gossip in the Salon

October 1, 2002  | Article

Sticks and stones may break your bones, but words can put your salon out of business. Maybe you can’t put an end to salon gossip, but you can take steps to keep talk positive and defuse negative situations before they get worse.

While You're Away ... How to Take a Vacation From the Salon

September 1, 2002  | Article

How long has it been since you’ve had a vacation?

If you can’t quite remember, it’s time to loosen the reins and put a plan in place that allows you to feel confident your business can survive without you – for a little while anyway.

On the Couch Answers Your Sticky Situations

August 1, 2002  | Article

How do you handle kids in the salon and other touchy subjects. 

Keywords: children in the salon   handwashing   professional liability   sticky salon situations  

Clear the Air: Dealing with a Client with Bad Breath

August 1, 2002  | Article

Of all the essential items sitting on top of your nail table, perhaps the most vital is that little container of mints.

Keywords: sticky salon situations  

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

Keywords: building your clientele   customer service   keeping your business competitive   retailing  

It’s Party [Nails] Time

May 1, 2002  | Article

Party nails are applied specifically for clients who want to look great for a short period of time, but not the maintenance required. Here's a step by step on doing great party nails. 

Keywords: party nails   step-by-step  

It’s a Teen Thing

May 1, 2002  | Article

Don’t think teens have the interest money or loyalty to cultivate as steady clients? Think again: 28.5% of teens ages 13-19 already get regular manicures. Learn why – and how – salons are making teens a popular part of their salon culture.

Keywords: niche marketing   teens   youth marketing   youth services  

Add a Golden Touch to Pedicures

April 1, 2002  | Article

A gold rope instead of toe separators is an elegant touch. 

Keywords: Essie   little extras   pedicures  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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