June 1, 2004
Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.
Keywords: bridal nail art customer service salon parties seasonal services youth marketing
June 1, 2004
Create a nail menu that caters to your clients’ individual wants and needs. If you offer low-priced options and add-ons you can form an à la carte menu that may appeal to busy, choosy consumers.
Keywords: salon menus service pricing
April 1, 2004
The question of who “owns” the client — the nail tech or the salon owner — is a tricky and emotional one, and in some cases, a legal question. Issues such as access to client records, who pays for advertising, and non-compete clauses only complicate matters further.
Keywords: booth rental customer service independent contractors
March 1, 2004
When clients walk through the door with their children in tow, do you cringe with disappointment or welcome them with open arms? Depending on your salon’s policy on children and the mood of your business, they can be a blessing… or a nightmare.
Keywords: children in the salon customer service policies and procedures
December 1, 2003
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
Keywords: building your clientele client gift ideas coupons email marketing gift certificates
August 1, 2003
Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.
Keywords: business building mentoring tanning web marketing
July 1, 2003
No one likes to hear complaints from clients, but they go hand in hand with working in a salon. Thankfully, there’s a way to deal with customer dissatisfaction that will keep both you and your client content.
Keywords: client complaints communicating with customers customer service
January 1, 2003
Readers respond with ideas ranging from client information binders to keeping locked cabinets.
Keywords: client records Reader to Reader
November 1, 2002
This holiday season, transform your menu into a winter wonderland of services that tantalize clients’ senses, smooth away their stresses, and moisturize their dry hands and feet.
Keywords: holidays pedicures seasonal promotions seasonal services winter pedicures
October 1, 2002
Sticks and stones may break your bones, but words can put your salon out of business. Maybe you can’t put an end to salon gossip, but you can take steps to keep talk positive and defuse negative situations before they get worse.
September 1, 2002
How long has it been since you’ve had a vacation?
If you can’t quite remember, it’s time to loosen the reins and put a plan in place that allows you to feel confident your business can survive without you – for a little while anyway.
August 1, 2002
How do you handle kids in the salon and other touchy subjects.
Keywords: children in the salon handwashing professional liability sticky salon situations
August 1, 2002
Of all the essential items sitting on top of your nail table, perhaps the most vital is that little container of mints.
Keywords: sticky salon situations
August 1, 2002
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
Keywords: building your clientele customer service keeping your business competitive retailing
May 1, 2002
Party nails are applied specifically for clients who want to look great for a short period of time, but not the maintenance required. Here's a step by step on doing great party nails.
Keywords: party nails step-by-step