Business > Customer Service

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Keeping Tabs on Clients by Using Client Cards

December 1, 2004  | Article

Do you keep forgetting which client is which? Don’t rely on your clients or your memory. Instead, use client cards to help you improve customer service and salon efficiency.

Keywords: client consultation  

Be of Good Cheer (During the Holidays)

December 1, 2004  | Article

Salon owner Cindy Wentzel says reading a magazine in bed helps her to wind down after a hard day.

Keywords: holidays   stress   stress-free holidays  

OPI Computes With Kids

November 1, 2004  | Article

What do you do when you’ve got 70 essays to read, all written by children in need of a computer? If you’re OPI president and CEO George Schaeffer, you’ll make sure every child gets one.

Keywords: charity   George Schaeffer   OPI products  

Ex-Execs Take to Salon Life

November 1, 2004  | Article

Call them corporate drop-outs or beauty drop-ins, we’d like to introduce you to four salon owners who abandoned the corporate fast track for the rewards of salon life and get their take on the industry.

The Great Pretenders: Products That Look Professional, But Aren't

November 1, 2004  | Article

What was once a small area in drugstores dedicated to press-on tips with fast-dry nail glue and gaudy nail polishes is now an ever-expanding supermarket of nail care.

Keywords: consumer product brands   professional-only products   retailing  

Taking Care of Older Clients

November 1, 2004  | Article

Older clients require extra care to keep their hands and feet in good condition. Give them the attention they deserve by creating services just for them, adding extras that will benefit them such as paraffin dips, and keeping them educated on at-home care.

Keywords: allergic reactions   elderly clients   special needs clients  

The Good, The Bad, and The Nasty

October 1, 2004  | Article

What are clients saying about their salon visit after they leave? We took that question to several frequent nail salon clients to find out what’s on their minds and see what they really think about you, your salon, and your services.

Keywords: clients   customer service   reader surveys  

Dual Services: Bliss in the Blink of an Eye

September 1, 2004  | Article

It gives a whole new meaning to the term ménage à trois. Two or more techs working on the same client is the hottest new service. Are you in?

Keywords: couples services   dual services  

Clients Tell us What They Love About You

August 1, 2004  | Article

Do you ever look across the table and feel the urge to ask your clients, “Do you like me? Do you really, really like me?” Of course you do. And it’s only natural. We all need some positive feedback from time to time. So we conducted a little survey to find out what attracts clients to your salon and why they love you

Keywords: client relationships   clients   customer service  

The Wedding Party

June 1, 2004  | Article

Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.

Keywords: bridal nail art   customer service   salon parties   seasonal services   youth marketing  

“May I Take Your Order, Please?”

June 1, 2004  | Article

Create a nail menu that caters to your clients’ individual wants and needs. If you offer low-priced options and add-ons you can form an à la carte menu that may appeal to busy, choosy consumers.

Keywords: salon menus   service pricing  

Backscratcher’s Male Manicure

May 1, 2004  | Article

Men deserve great-looking, strong nails just as much as your female clients.

Keywords: Backscratchers   male clients   men's services  

What Does Pampering Mean to You?

May 1, 2004  | Article

Some time ago I put the word “ pampering” on the list of banned words in NAILS Magazine.

Who Owns the Client?

April 1, 2004  | Article

The question of who “owns” the client — the nail tech or the salon owner — is a tricky and emotional one, and in some cases, a legal question. Issues such as access to client records, who pays for advertising, and non-compete clauses only complicate matters further.

Keywords: booth rental   customer service   independent contractors  

Honey… I’ve Brought the Kids

March 1, 2004  | Article

When clients walk through the door with their children in tow, do you cringe with disappointment or welcome them with open arms? Depending on your salon’s policy on children and the mood of your business, they can be a blessing… or a nightmare.

Keywords: children in the salon   customer service   policies and procedures  

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