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Beyond the Burqa

October 1, 2005  | Article

An education in cosmetology can change lives. Nowhere is this more evident than in post-war Afghanistan, where a three-month course at Kabul Beauty School & Oasis Spa gives graduates the capability to earn three to four times the national average salary.

Keywords: international   nail education  

Winning Brands

September 1, 2005  | Article

Offering awesome services differentiates the good salons from the not so good ones, but when it comes to building client loyalty, it takes a little more than a great manicure or set of pink-and-whites to keep customers coming back. Branding your salon ranks right up there with having to-notch customer service skills and a detailed service menu.

Keywords: advertising/promotions   price lists   promotional material   salon branding   salon menus  

“It Just Popped Off” and Other Lame Client Excuses

September 1, 2005  | Article

What are the wildest excuses you've heard from your clients?

Keywords: As I See It   customer service  

Keep 'Em Coming Back for More

September 1, 2005  | Article

Doing a stunning new set of nail enhancements on a first-time customer does not always guarantee a full book. Try these tips, from the fingertips up, to turn a new face into a committed standing client.

Keywords: cancellation fees   client consultation   client relationships   marketing/promotions   standing appointments  

This Little Piggy Went to a Pedi Party

August 1, 2005  | Article

Ever thought your salon would be the first stop of a bachelorette party, or that your services would be a hot commodity for an office party? Group appointments that have traditionally been reserved for bridal parties have exploded into a must-have indulgence for a myriad of celebrations.

Keywords: customer service   spa parties  

Give Your Clients the Star Treatment

April 1, 2005  | Article

“As a salon owner and educator, my goal is to give nail technicians and business owners the tools they need to succeed,” says salon owner Erin Snyder Dixon.

Keywords: customer service   Erin Snyder Dixon  

Smile When You Say That

April 1, 2005  | Article

Learn the basic building blocks of customer service to establish a lasting rapport and make clients feel like friends. Whether on the phone or in person, learn what to say and what to do to cast yourself and your business in a positive light.

Keywords: customer service   staff management  

Survey Shows Salon Customers Satisfied with Nail Salons

March 1, 2005  | Article

First-ever survey of nail salon patrons shows that clients are not too worried about sanitation, are less loyal to individual nail technicians, and favor convenience above most other salon features. Among our other key findings is they start getting their nails done at a young age (almost half say they started manicures before they reached age 25). That's good to know for those of you cultivating teens and college students now.

Keywords: consumer press   customer service   industry research  

Keeping Tabs on Clients by Using Client Cards

December 1, 2004  | Article

Do you keep forgetting which client is which? Don’t rely on your clients or your memory. Instead, use client cards to help you improve customer service and salon efficiency.

Keywords: client consultation  

Be of Good Cheer (During the Holidays)

December 1, 2004  | Article

Salon owner Cindy Wentzel says reading a magazine in bed helps her to wind down after a hard day.

Keywords: holidays   stress   stress-free holidays  

OPI Computes With Kids

November 1, 2004  | Article

What do you do when you’ve got 70 essays to read, all written by children in need of a computer? If you’re OPI president and CEO George Schaeffer, you’ll make sure every child gets one.

Keywords: charity   George Schaeffer   OPI Products  

Ex-Execs Take to Salon Life

November 1, 2004  | Article

Call them corporate drop-outs or beauty drop-ins, we’d like to introduce you to four salon owners who abandoned the corporate fast track for the rewards of salon life and get their take on the industry.

The Great Pretenders: Products That Look Professional, But Aren't

November 1, 2004  | Article

What was once a small area in drugstores dedicated to press-on tips with fast-dry nail glue and gaudy nail polishes is now an ever-expanding supermarket of nail care.

Keywords: consumer product brands   professional-only products   retailing  

Taking Care of Older Clients

November 1, 2004  | Article

Older clients require extra care to keep their hands and feet in good condition. Give them the attention they deserve by creating services just for them, adding extras that will benefit them such as paraffin dips, and keeping them educated on at-home care.

Keywords: allergic reactions   elderly clients   special needs clients  

The Good, The Bad, and The Nasty

October 1, 2004  | Article

What are clients saying about their salon visit after they leave? We took that question to several frequent nail salon clients to find out what’s on their minds and see what they really think about you, your salon, and your services.

Keywords: clients   customer service   reader surveys  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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