Business > Customer Service

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On the Couch Answers Your Business Questions

November 1, 2001  | Article

How should a nail tech deal with a client whose family life is disturbing?

Keywords: booth rental   communicating with customers  

Tech Takes to the Road

November 1, 2001  | Article

Mobile nail tech says, ”I still work part-time in a salon so I can keep in touch with that environment, but I don’t like to sit around, so I simply meet my clients there."

Keywords: mobile salons  

How to Handle Customer Complaints

November 1, 2001  | Article

We hope these tips on soothing angry clients may help.

Keywords: client complaints   communicating with customers   customer service  

As I See It: Business Is Good

November 1, 2001  | Article

By the time you read this, six weeks will have passed since September 11, 2001. Collectively, we will likely be past the initial stages of grief and shock, having moved on to the well-understood stage of grief known as acceptance.

Keywords: As I See It  

Keeping Clients Committed With Loyalty Programs

July 1, 2001  | Article

If it costs five times more to attract a new client than to keep an old one, doesn’t it make sense to spend something on a customer loyalty program? Learn to say thank you to clients in a way that keeps them coming back.

Keywords: client loyalty programs   client retention   client reward systems   loyalty programs   referrals  

Tap the Teen Market

May 1, 2001  | Article

Teen People says that teens are spending a fair amount of their allowances in salons.

Keywords: industry research   teens   youth marketing   youth services  

You’ve Got Mail

May 1, 2001  | Article

Looking to fill those open spots in your appointment book quickly and easily? Invite your clients to sign up for a “Daily Specials” e-mail.

Keywords: email marketing  

Create Teen “Know-It-Alls”

May 1, 2001  | Article

Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.

Keywords: niche marketing   youth marketing   youth services  

Targeting Seniors

March 1, 2001  | Article

Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.

Keywords: arthritic clients   circulation disorders   elderly clients   hammertoes   niche marketing  

Reader to Reader

March 1, 2001  | Article

Readers respond: Do you allow nail techs to smoke inside or in front of the salon?

Keywords: Reader to Reader   salon sanitation  

Guarantees Give Clients a Break

March 1, 2001  | Article

We surveyed a handful of techs to determine if there is an industry norm for guarantee on artificial nails.

The First Impression [Really Does Count]

December 1, 2000  | Article

Often overlooked, the front desk position in every salon has the power to make (or break) the first (and last) impression a client has of your establishment. Here we show you how to turn your front desk from asupport position into a profit center and customer service gateway.

Keywords: first impressions   receptionist  

As I See It: Provide Pampering AND Service, Not a Guilty Pleasure

November 1, 2000  | Article

As salons approach their busiest season of the year—traditionally the high season for gift certificate sales as well—it’s not a bad idea to think about how to make the most out of gift certificate sales and hot to turn those potentially one-time clients into long-term clients.

Day Spa Consumers Profiled

October 1, 2000  | Article

85% of day spa-goers are female and almost half are college grads.

How Do You Gently “Fire” Clients?

September 1, 2000  | Article

NAILS asks readers how to get rid of clients who are causing more harm than they're worth.

Keywords: annoying clients   difficult clients  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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