Business > Customer Service

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You’ve Got Mail

May 1, 2001  | Article

Looking to fill those open spots in your appointment book quickly and easily? Invite your clients to sign up for a “Daily Specials” e-mail.

Keywords: email marketing  

Create Teen “Know-It-Alls”

May 1, 2001  | Article

Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.

Keywords: niche marketing   youth marketing   youth services  

Targeting Seniors

March 1, 2001  | Article

Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.

Keywords: arthritic clients   circulation disorders   elderly clients   hammertoes   niche marketing  

Do you allow nail techs to smoke inside or in front of the salon?

March 1, 2001  | Article

Readers help each other figure out common salon issues.

Guarantees Give Clients a Break

March 1, 2001  | Article

We surveyed a handful of techs to determine if there is an industry norm for guarantee on artificial nails.

The First Impression [Really Does Count]

December 1, 2000  | Article

Often overlooked, the front desk position in every salon has the power to make (or break) the first (and last) impression a client has of your establishment. Here we show you how to turn your front desk from asupport position into a profit center and customer service gateway.

Keywords: first impressions   receptionist  

As I See It: Provide Pampering AND Service, Not a Guilty Pleasure

November 1, 2000  | Article

As salons approach their busiest season of the year—traditionally the high season for gift certificate sales as well—it’s not a bad idea to think about how to make the most out of gift certificate sales and hot to turn those potentially one-time clients into long-term clients.

Day Spa Consumers Profiled

October 1, 2000  | Article

85% of day spa-goers are female and almost half are college grads.

How Do You Gently “Fire” Clients?

September 1, 2000  | Article

NAILS asks readers how to get rid of clients who are causing more harm than they're worth.

Keywords: annoying clients   difficult clients  

Hold Onto Your Customers

June 1, 2000  | Article

You’ve got to make every contact count

Nudge Clients Toward Perfection

May 1, 2000  | Article

One are often overlooked in the quest for ideal beauty is the elbow. But not so at Josephine: The Beauty Retreat on Manhattan’s Upper East Side.

Behind the Scenes: Cover Tech Takes Special Care of Competition Model

May 1, 2000  | Article

John Hauk knows that a good model is essential to winning in nail competitions. Some of those same skills help retain clients.

Keywords: Behind the Scenes   competitions   John Hauk   Top 25 Competitors  

Oh Those Annoying Clients

May 1, 2000  | Article

Sure, clients are a nail tech’s life source, and many times, a good friend as well. But no matter how much you love them, they can also get on your nerves—especially if they continuously   show up late for appointments. From talking incessantly on cell phones to clients who can’t  seem to relax, here are some   techs’ client pet peeves.

Keywords: client issues  

As I See It: Do Your Own Thing and Do It Well.

March 1, 2000  | Article

Keywords: As I See It   keeping your business competitive   Larry Gaynor  

A Loving Goodbye

February 1, 2000  | Article

NAILS was touched by this letter from Helene McGarvah of Metropolitan in Saint Clair Shores, Mich. We think you will be too.

Keywords: death of a client   when a client dies  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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