Business > Customer Service

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Never Say Never, Except Sometimes

March 1, 1996  | Article

Knowing what not to do can be just as important as knowing what to do when trying to create a salon environment that keeps customers coming back.

Hand in Hand?

March 1, 1996  | Article

Tanning and your salon

Tip of the Month: Booking Efficiency

February 1, 1996  | Article

Keeps a chart by the appointment book that lists the amount of time each nail technician requires to perform a particular service.

Are Your Ears Burning? I’ve Been Talking About You

January 1, 1996  | Article

I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like "What should someone look for in a good nail salon?"

Keywords: As I See It   consumer concerns   consumer press  

True Confessions: Client Tell Us What Bugs Them About YOU

December 1, 1995  | Article

You probably have pet peeves about your clients, but have you ever wondered what they say about you? We spoke to some nail care clients about their technicians and got some surprising answers.

Keywords: client issues   client relationships  

Self-Confidence Can Be Beautiful, Study Reveals

November 1, 1995  | Article

How do women really feel about their own beauty quotient? A fascinating study commissioned by New Woman magazine uncovered some compelling answers.

Keywords: client relationships   industry research  

Editor's Note: First, Do Great Nails

November 1, 1995  | Article

What is the most important requirement in being successful in the nail industry?

Keywords: keeping your business competitive   professional image  

A Client on the Books Is Worth Two in the Wings

August 1, 1995  | Article

Keywords: As I See It   building your clientele   client retention   marketing/promotions  

Strengthen Your Business With Good Problem-Solving Skills

July 1, 1995  | Article

One of the most important responsibilities of the salon owner or manager is to field complaints from unhappy customers. The tricky job is to handle an unsatisfied customer and the techni­cian who provided the service without losing either.

Keywords: communicating with customers   customer service  

Generate New Business Through Pedicure Promotions

June 1, 1995  | Article

When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.

Keywords: marketing/promotions  

Editor's Note: Beautifying Baby Boomers

June 1, 1995  | Article

As this group of women (and men, too) aged, they would spend millions of their considerable disposable in­come on beauty products and services in an effort to hang on to their youth.

Keywords: As I See It   elderly clients   niche marketing  

Why Clients Leave

May 1, 1995  | Article

When All You Want Is a Few Good Men

February 1, 1995  | Article

Keywords: men's services   niche marketing  

Keeping Clients Long-Term

August 1, 1994  | Article

Clients who stay with you for years become not just a steady source of income and referrals, but they can also become good friends

Nail Tech to the Stars

August 1, 1994  | Article

Postma is the sole nail technician at Paramount — for 3,000 employees.

Keywords: Behind the Scenes   doing nails for photo shoots  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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