April 1, 1991
Can there really be an $82 difference in basic salon services?
Start by giving clients know-'em'dead service instead of lowering your prices.
March 1, 1991
If it is indeed true that people take better care of what they have, then your business will also thrive despite the recession.
February 1, 1991
How to woo customers, wow them, and then win them back. A list of reasons that clients leave you and how to overcome each one.
December 1, 1990
Demonstrate your commitment with swift, courteous action
Part of being an effective businessperson is being an effective communicator, and part of being an effective communicator is understanding not only what your client sys, but what she doesn’t say
As a nail tech it is tempting to specialize in one area, but limiting yourself will result in lost clients, especially in today's recession.
March 1, 1987
A significant if not remarkable facet of American life is resurfacing ... that being the demand for quality service; a growing acceptance, as one salon owner describes it, of the “fact” that price is unimportant if the service comes with it.
July 1, 1986
Too often the minor things, the miscellaneous details can mean the big difference in the way your customers view you and your salon.
February 1, 1983
What you don’t know is probably hurting you
NAILS Team Celebrates Industry Award Together8 photos
Clever Nail Art Displays6 photos
Web marketing means using the Internet to promote and advertise your business.
How do you track your sales and other records throughout the year?
Is there a business-related New Year’s resolution you find yourself making every year?
Do your clients ask about polish being “three-free”?
Reader to Reader: Are you still loyal to the product brands you learned with in nail school?
Reader to Reader: Have you ever turned a client away due to signs of a nail infection?
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NAILS Magazine - June 2013
NAILS Magazine - January 2013
How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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