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Nails: The Guilt-Free Treat

July 24, 2013  | Article

“Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”

Keywords: consumer marketing   industry research  

On My Mind: What You're Really Selling: Customer Service

July 10, 2013  | Article

As you’re entering this amazing industry, remember that even if your technical skills aren’t yet 100%, you can offer 100% in customer service. And I assure you that great customer service will go much farther in gaining and keeping nail clients than anything else you can do to build your book.

Keywords: newbie   On My Mind  

Run Your Business Like a Business

June 13, 2013  | Article

Salon owners who can master the art of entrepreneurship can stay profitable in any economy, according to the new book The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day by Veronica Woods.

Keywords: books   customer service  

Why Customers Really Buy Retail

May 31, 2013  | Article

While it is always useful to know the origin and behavior of specific product ingredients, customers are generally interested in a very narrow range of information regarding consumer goods.

Keywords: retail merchandising   retailing  

When a Tech Leaves Your Team

May 28, 2013  | Article

You hired her, trained her, helped fill her book, and now she’s leaving the salon. What will you tell the clients?

Keywords: client issues   client relationships   hiring nail technicians   nail technician   team-building  

Clients with Cancer

May 17, 2013  | Article

Be a bright spot in the lives of clients undergoing cancer treatments with these tips on how to care for these customers, body and soul.

Keywords: cancer   charity   continuing education   special needs clients   waterless manicures  

Bring a Polish, Take a Polish

April 18, 2013  | Article

The polish exchange at Hey, Nice Nails! in Long Beach, Calif., is just what is sounds like — clients are free to drop off a polish they no longer care for and pick up one that sparks their fancy.

Keywords: customer service   polish  

Homing in on Hair Removal

April 12, 2013  | Article

Summer’s almost here. Are you ready for the influx of clients who will want to be waxed, tweezed, and threaded of unsightly hair in time for their beach vacations? NAILS provides the information you need to consider supplementing your menu with this easy add-on service — for this summer’s clients and beyond.

Keywords: hair removal   promoting your services   waxing  

Kathy Jager Book: As the Chair Turns: Tips & Snips for a Promising Future

March 12, 2013  | Product

This book discusses the soft skills beauty professionals need for success.

Keywords: communicating with customers  

Salons Without a Storefront

March 1, 2013  | Article

Ever dream of leaving the four walls of your salon behind to forge your own path? Mobile businesses and home-based salons offer alternative career opportunities — and challenges.    

Keywords: home salons   mobile salons  

You Are Now Entering the Breathing Zone: Salon Ventilation Guide

February 6, 2013  | Article

The invisible beachball-sized sphere of air that surrounds your face in all directions is a great place to start implementing efficient salon ventilation. NAILS walks you through all of the things you need to know, from what to look for in a ventilation system to how the components work to a few tweaks you can make in your day-to-day habits for extra protection. Get ready to breathe easy.

Keywords: Aerovex Systems   Air Impurities Removal Systems   Alfalfa Nail Supply   Americanails   Erica's Advanced Technical Abrasives  

A Mecca for Multitaskers

February 1, 2013  | Article

Nobody has any time anymore. That’s the simple premise behind Fix Beauty Bar, which opened last September in New York City and has been growing rapidly ever since.

Keywords: hair care   time management  

A Tribute to His Clients

February 1, 2013  | Article

In Hairspray, High Heels, and Second Hand Smoke, cosmetologist Frank Meyner shares his stories from behind the chair.

Keywords: books  

In-“spa”-rational Reading

January 19, 2013  | Article

At New York City-based spa chain Bliss, they believe reading makes you a brighter and happier person. That’s why the spa is partnering with a series of authors as part of its new Paging Happiness book club.

Keywords: client relationships   hosting events  

How Do I Love Thee?

January 19, 2013  | Article

"We do throw some awesome parties with lots of food, drinks, door prizes, gifts, and discounts,” says Samantha Hanby, owner of Polished Nail Salon in Yukon, Okla., who held a Customer Appreciation Day for clients last September and plans to make it an annual event.

Keywords: client relationships   hosting events  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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