September 5, 2013
Client consultations give customers an opportunity to build trust and verbalize expectations. Learn why they’re important and how they improve the overall client experience.
Keywords: client consultation Footlogix
August 15, 2013
We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!
Keywords: client relationships client retention customer service
July 24, 2013
“Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”
Keywords: consumer marketing industry research
July 10, 2013
As you’re entering this amazing industry, remember that even if your technical skills aren’t yet 100%, you can offer 100% in customer service. And I assure you that great customer service will go much farther in gaining and keeping nail clients than anything else you can do to build your book.
Keywords: newbie On My Mind
June 13, 2013
Salon owners who can master the art of entrepreneurship can stay profitable in any economy, according to the new book The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day by Veronica Woods.
Keywords: books customer service
May 31, 2013
While it is always useful to know the origin and behavior of specific product ingredients, customers are generally interested in a very narrow range of information regarding consumer goods.
Keywords: retail merchandising retailing
May 28, 2013
You hired her, trained her, helped fill her book, and now she’s leaving the salon. What will you tell the clients?
Keywords: client issues client relationships hiring nail technicians nail technician team-building
May 17, 2013
Be a bright spot in the lives of clients undergoing cancer treatments with these tips on how to care for these customers, body and soul.
Keywords: cancer charity continuing education special needs clients waterless manicures
April 18, 2013
The polish exchange at Hey, Nice Nails! in Long Beach, Calif., is just what is sounds like — clients are free to drop off a polish they no longer care for and pick up one that sparks their fancy.
Keywords: customer service polish
April 12, 2013
Summer’s almost here. Are you ready for the influx of clients who will want to be waxed, tweezed, and threaded of unsightly hair in time for their beach vacations? NAILS provides the information you need to consider supplementing your menu with this easy add-on service — for this summer’s clients and beyond.
Keywords: hair removal promoting your services waxing
March 12, 2013
This book discusses the soft skills beauty professionals need for success.
Keywords: communicating with customers
March 1, 2013
Ever dream of leaving the four walls of your salon behind to forge your own path? Mobile businesses and home-based salons offer alternative career opportunities — and challenges.
Keywords: home salons mobile salons
February 6, 2013
The invisible beachball-sized sphere of air that surrounds your face in all directions is a great place to start implementing efficient salon ventilation. NAILS walks you through all of the things you need to know, from what to look for in a ventilation system to how the components work to a few tweaks you can make in your day-to-day habits for extra protection. Get ready to breathe easy.
Keywords: Aerovex Systems Air Impurities Removal Systems Alfalfa Nail Supply Americanails Erica's Advanced Technical Abrasives
February 1, 2013
Nobody has any time anymore. That’s the simple premise behind Fix Beauty Bar, which opened last September in New York City and has been growing rapidly ever since.
Keywords: hair care time management
February 1, 2013
In Hairspray, High Heels, and Second Hand Smoke, cosmetologist Frank Meyner shares his stories from behind the chair.