November 21, 2013
NAILS’ 2013-2014 Big Book is the ultimate resource for those in the nail industry. With information on the latest statistics and trends, this annual issue also contains a state board directory, salon safety guidelines, and a marketers directory.
Keywords: marketing/promotions salon safety state licensing
November 20, 2013
“Our motto is ‘nails with endless possibilities.’ We do whatever we can to live up to that,” says Tanaya Middleton, who owns Treasure Nothing Better Nail Studio in Baltimore, Md., along with her partner Sheena Smith.
Keywords: nail art service pricing
November 1, 2013
Whether you’re using them in your services or retailing them for use at home, clients will love the delightfully packaged single-use scrubs from BonBliss.
Keywords: BonBliss scrubs
October 3, 2013
Author and businessman Joseph Callaway points out 10 ways well-meaning business owners may be selling their customers short — and shares the deceptively simple solution to erasing these habits once and for all.
Keywords: communicating with customers
October 2, 2013
A natural fit for your retail section, Hairfinity Healthy Hair Complex is a natural dietary supplement formulated with essential vitamins and nutrients for beautiful, healthy hair.
Keywords: hair care
October 2, 2013
Let your clients book online with Schedulicity (www.schedulicity.com).
Keywords: appointment tracking online booking
September 14, 2013
At Va-Va Varnish in San Diego, Calif., if you don’t have change for the parking meter, the staff will cheerfully fill your meter and charge the amount to your credit card.
September 14, 2013
Through sites like Yelp, word-of-mouth about nail salons now reaches millions of people online in a matter of seconds.
September 5, 2013
Client consultations give customers an opportunity to build trust and verbalize expectations. Learn why they’re important and how they improve the overall client experience.
Keywords: client consultation Footlogix
August 15, 2013
We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!
Keywords: client relationships client retention customer service
July 24, 2013
“Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”
Keywords: consumer marketing industry research
July 10, 2013
As you’re entering this amazing industry, remember that even if your technical skills aren’t yet 100%, you can offer 100% in customer service. And I assure you that great customer service will go much farther in gaining and keeping nail clients than anything else you can do to build your book.
Keywords: newbie On My Mind
June 13, 2013
Salon owners who can master the art of entrepreneurship can stay profitable in any economy, according to the new book The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day by Veronica Woods.
Keywords: books customer service
May 31, 2013
While it is always useful to know the origin and behavior of specific product ingredients, customers are generally interested in a very narrow range of information regarding consumer goods.
Keywords: retail merchandising retailing
May 28, 2013
You hired her, trained her, helped fill her book, and now she’s leaving the salon. What will you tell the clients?
Keywords: client issues client relationships hiring nail technicians nail technician team-building