May 1, 2010
| Article
Veteran nail techs have seen significant changes in the nail industry, and they may fear the best years are over. However, growth is still possible when you stretch yourself and your business to meet the demands of the new customer. It’s never too late to reinvent yourself.
Keywords: adding new services customer service keeping your business competitive motivation
April 1, 2010
| Article
Sometimes the things clients say are music to your ears; other times they can make you cringe. We asked nail techs to tell us their favorite, and least favorite, things to hear from clients.
Keywords: client issues clients reader surveys referrals
April 1, 2010
| Article
Don’t let valuable seconds go to waste. Connect with clients using on-hold messaging.
Keywords: customer service marketing/promotions on-hold messaging
April 1, 2010
| Article
Looking for ways to give your clients something extra that doesn’t cost much in the way of time or money?
Keywords: customer service pedicures
March 1, 2010
| Article
Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.
Keywords: business tools client relationships clients customer service professional image
March 1, 2010
| Article
In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.
Keywords: advertising/promotions marketing/promotions promoting your services salon menus
January 1, 2010
| Article
Since January is your issue, written by you and for you, we asked nail technicians to give us their “rules to live by” in the salon. Here are 10 that we couldn’t agree with more!
Keywords: client relationships client scheduling customer service educating clients On My Mind
December 15, 2009
| Article
Now, more than ever, local retailers and independent store owners (like nail salon owners) need to not just want business, they also need to remember to thank those who are giving them business. The economy is still tough, the competition for paying clients is definitely still tough and yet not enough store and salon owners are letting their customers know just how much they care. So this holiday season, reach out to your clients after they have reached out to you.
Keywords: 2010 Project business building recession
December 1, 2009
| Article
Complying with the Americans with Disabilities Act needn’t break the bank and may be as simple as doing what you are already good at. Take five parts hospitality, one part research, two parts active listening, and add a dash of compassion to create a salon that’s accessible to all.
Keywords: Americans With Disabilities Act
November 1, 2009
| Article
Tips on how to survive and prosper this holiday season and end the year with a bang.
Keywords: client scheduling gift bags gift certificates holidays minimizing stress
November 1, 2009
| Article
Here are some ideas on how to make your salon the "IT" place to party.
Keywords: Hannah Lee marketing/promotions niche marketing On My Mind salon parties
November 1, 2009
| Article
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
Keywords: elderly clients keeping your business competitive Mother's Day niche marketing special needs clients
October 1, 2009
| Article
Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.
Keywords: advertising/promotions marketing/promotions web marketing websites
October 1, 2009
| Article
Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.
Keywords: client gift ideas customer service professional image
September 1, 2009
| Article
The manicurist-aka Rebecca Seals has returned! Sit back for a chuckle while she reprimands clients who use and abuse their techs.
Keywords: Ask the Manicurist client complaints customer service humor service pricing
