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On My Mind: Creating Client Loyalty

March 7, 2011  | Article

I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?

Keywords: client relationships   customer service   Hannah Lee   On My Mind  

Shh! Relaxation in Progress

February 28, 2011  | Article

Clients of Ole Henriksen Face/Body Spa in Los Angeles won’t muss their manicures flipping through the pages of tattered old magazines. Instead they can read the latest digital editions on the spa’s iPads.

Keywords: customer service   salon decor/design  

Get Your Clients to Wear More Nail Art

February 25, 2011  | Article

As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.

Keywords: handpainted nail art   marketing/promotions   nail art   winter promotions  

Help Your Clients Help Themselves

February 25, 2011  | Article

Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs — you get the idea

Keywords: marketing/promotions  

Websites Worth Watching: Checkappointments.com

February 1, 2011  | Article

This appointment scheduling software can be added to your website to give clients the ability to schedule their own appointments online, 24/7.

Keywords: client scheduling   salon software   websites to watch  

My Worst Client Ever

January 1, 2011  | Article

Most likely, the majority of your clients are people you enjoy, who give you energy, who make it easy to love your job. But there’s always that one.

Keywords: client issues   client relationships  

Access Your Appointment Book From Anywhere

January 1, 2011  | News

Salon Iris Software’s remote access site is up and running.

Keywords: computer systems   salon software  

Just My Type: Catering to These Four Common Client Types

November 22, 2010  | Photo Gallery

Get the down low for how to cater to four common client types — the glamour girl, control freak, escapist, and eco-conscious client — with nail styles, colors, services, and more that are fine-tuned to the needs of each.

Keywords: business tools   customer service   fashion  

Steps to Hosting a Salon Party

November 22, 2010  | Photo Gallery

ManiPediCutie! (MPC)  in Hermosa Beach, Calif., shares its timeline for hosting a successful mani-pedi party. (MPC should know — they host about 10 parties a month!)

Keywords: party themes   pedicures   time management   youth marketing  

Make It a Man's World

November 22, 2010  | Photo Gallery

Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.

Keywords: marketing/promotions   men's services   retail merchandising  

Designed for Comfort: Salon Waiting Areas

November 22, 2010  | Photo Gallery

NAILS Magazine asked salon owners: How do you make your waiting area comfortable? Here is a selection of their responses.

25 Business-Building Tips for Booth Renters

November 17, 2010  | Article

Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.

Keywords: adding new services   advertising/promotions   booth rental   business   business tools  

Turn That Frown Upside Down

November 17, 2010  | Article

For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.

Keywords: customer service   marketing/promotions   social media  

Play Me a Mood

October 1, 2010  | Demo

You’ve just thought of an awesome new signature service you want to add to your spa menu. So why not go that little extra mile and make a nice music playlist to go along with it?

Keywords: adding new services   customer service   manicures   pedicure products   pedicures  

On My Mind: Why I'm Your Least-Favorite Client

September 1, 2010  | Article

I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?

Keywords: building your clientele   client issues   clients   customer service   Hannah Lee  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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