September 1, 2009 | Article
Become a color expert for your clients.
August 18, 2009 | Article
It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.
August 1, 2009 | Article
Fill empty slots in your next day's schedule by using broadcast e-mail or a telephone call-in line.
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
July 1, 2009 | Article
In this economy it has become more common for a client to request that her artificial nails be removed due to the cost of upkeep. Jill Wright, owner of Jill Wright Spa for Nails, gives advice on how to put the client at ease.
June 1, 2009 | Article
From client bookings to reports on product usage, find out what's going on inside the latest silicon chips for salons.
Hannah Lee’s Editor’s Letter
May 1, 2009 | Article
Credit card processing fees eat into profit.
Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.
It’s easier and less costly than you think to offer clients Internet access at your salon.
Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.
April 1, 2009 | Article
Personal and systemic treatment can make for a better connection with customers.
March 1, 2009 | Article
Book details 10 commandments to provide a world-class customer service experience.
February 1, 2009 | Article
"Acrylics Anonymous" is billed as a 12-step program for healthy nails.
Take a fun walk down memory lane as NAILS chronicles some of the biggest changes in the nail industry's unwritten rules from the past two decades.
NAILS Team Celebrates Industry Award Together8 photos
Clever Nail Art Displays6 photos
Bierley’s bilingual abilities have allowed Styling Technology to reach many nail technicians. Her patience and perseverance have helped develop ... Learn More
Is there a business-related New Year’s resolution you find yourself making every year?
Reader to Reader: What solutions do you have for handling extremely obese clients respectfully?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
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The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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