Business > Marketing & Promotions

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5 Ways to Turn Your Salon into a Competitive Brand

January 9, 2017  | Article

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Keywords: branding   business building   how-to guides   marketing/promotions  

The Nail Hub Podcast: Incentivize the Good, Don't Just Punish the Bad

January 5, 2017  | Video

Incentivizing clients to stay isn't just about charging cancellation fees. Elizabeth Morris explains that you also need to provide rewards for good behaviors.

Keywords: Business   client issues   client relationships   client scheduling  

Social Media Showdown: Instagram vs. Snapchat

December 30, 2016  | Article

Which social media platform reigns supreme?

Keywords: Instagram   marketing/promotions   snapchat   social media  

Is Your Website Mobile Friendly?

December 28, 2016  | Article

To check whether your salon website is usable and attracts clients on mobile devices, Salon Guru's Phil Evans has some advice. 

Keywords: advertising/promotions   communicating with customers   websites  

Young Nails Hits Milestone on YouTube

December 27, 2016  | News

Young Nails was recently honored with YouTube’s Silver Play Button to mark the fact that its channel has surpassed 100,000 subscribers.

Keywords: awards   Young Nails   YouTube  

Alcohol OK at California Salons

December 22, 2016  | News

As of January 1, 2017, owners of California beauty salons and barbershops can legally offer clients one free serving of wine or beer.

Keywords: California state regulations   legislation   serving alcohol   signature services: alcohol  

ISSE Returns to Long Beach in January

December 22, 2016  | News

ISSE will feature more than 400 top salon and spa product manufacturers from around the world.

Keywords: ISSE Show   PBA   tradeshows  

Cuticle Cream for Picture Perfect Posts

December 22, 2016  | Article

With every tech vying for the perfect angle and pose to post on social media, it’s important to remember to keep cuticles looking hydrated.

Keywords: cuticle treatments   social media  

Take the Business Card Challenge

December 2, 2016  | Article

Ivan Zoot encourages salons to go old-school in their marketing, and discusses his “500 Business Card Challenge.”

Keywords: business building   business cards   promoting your services  

Doing Good While Boosting Your Business

November 2, 2016  | Article

Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.  

Keywords: business building   charity   marketing/promotions   nail techs doing good  

What Nail Techs Need to Know About Spray Tanning

October 25, 2016  | Article

Spray tanning can be a great add-on service for nail techs, making salons a one-stop spot for customers.

Keywords: adding new services   add-on services   tanning  

6 Habits That Will Get Clients to Rebook Every Time

October 25, 2016  | Article

Building your book requires hard work, consistency — and asking the right questions to get clients to prebook. Don’t worry, you can still talk about the weather, or what you’re watching on Netflix, but you’ll want to squeeze a few of these questions into the conversation from here on out.

Keywords: building your clientele   clients   communicating with customers   customer service   Milady  

Websites Worth Watching: Gel II, La Palm, and Pure Organics

October 18, 2016  | Article

Gel II, La Palm, and Pure Organics all got web facelifts for a more user-friendly buying experience.

Keywords: Gel II   La Palm Products   websites  

Make the Most of Your Yelp Listing

September 13, 2016  | Article

Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.

Keywords: marketing/promotions   Yelp  

Make a PR Push With Salon Selfies

September 13, 2016  | Article

Selfie opportunities help build content for salons' social media efforts and foster client interaction.

Keywords: marketing/promotions   public relations   Robert Nguyen   social media  

Encyclopedia

Microscopic plants such as mold, dermatophyte, and yeast; only two members of this family can form colonies in or under the natural nail and under...
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