Business > Marketing & Promotions

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Henna Services Give Nail Salon a Unique Twist

October 30, 2017  | Article

Stephanie Jordao offers henna tattooing as a unique service alongside working on her clients' nails.

Keywords: add-on services   advertising/promotions   henna  

Join Mobile Mario and Get $20 Off

October 30, 2017  | Article

A pop-up screen on the Palatine, Ill.-based chain’s website offers visitors a $20 discount as an incentive to join its Mobile Mario club. By signing up, they agree to receive up to four promotional texts per month.

Keywords: marketing/promotions   web marketing  

Wisconsin Salon Provides Pampering After Workouts

October 25, 2017  | Article

Tiger Claws Nail Salon is housed within MadPower Training Center, which offers high-intensity fitness classes, yoga, and personal training.

Keywords: salon profiles   salon services   yoga  

LeChat Debuts Site Redesign

October 25, 2017  | Article

New features include an inspiration section with step-by-step video tutorials, nail photo gallery, FAQ section, and lifestyle blog.

Veteran Educators Launch Business Conference for Nail Salon Owners

October 19, 2017  | Article

Topics will include business planning, legal compliance, staffing and compensation, service pricing, marketing, and client relations.

Keywords: client relationships   consultants   legalities   networking event   service pricing  

How to Connect With Your Ideal Client

October 2, 2017  | Article

You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.

Keywords: advertising/promotions   elderly clients   men   niche marketing  

How to Pin

September 27, 2017  | Article

Pinterest: You’ve definitely heard of it — and maybe even found inspiration there — but are you using it to its full potential?    

Keywords: Pinterest   Sarah Waite   social media  

Nails and the Oncology Client

September 26, 2017  | Article

October is Breast Cancer Awareness month, so in honor of all those affected now and in the future, NAILS is reviewing the best ways for nail techs to service clients with cancer. 

Keywords: breast cancer awareness   cancer   nail diseases   skin sensitivity  

10 Tips to Make the Most of Facebook

September 23, 2017  | Article

While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.

Keywords: advertising/promotions   Facebook marketing   promoting your services   social media  

A Ghostly Promotion for Fall

September 19, 2017  | Article

These easy-to-make ghost lollipops are a fun way to promote your business and build new referrals during Halloween.

Keywords: building your clientele   halloween   referrals   seasonal promotions  

Premiere Comes to Columbus and Birmingham in October

September 18, 2017  | News

Beauty professionals will be given the opportunity to network and take hands-on workshops to learn about the latest trends, techniques, and products.

Keywords: Artistic Nail Design   Backscratchers   CND   Gena   LeChat  

The Nail Hub Podcast: Are You Ready To Be Your Own Boss? with David Valentino

August 28, 2017  | Video

Working for yourself can be an amazing venture, but do you really know what it entails?

Keywords: business management   Elizabeth Morris   Success   The Nail Hub   time management  

Mailer With Gift Card Gets New Homeowners' Attention

August 22, 2017  | Article

Welcome to the Neighborhood: Design was a top consideration when Cindy Feldman set about creating a direct mail piece targeting new homebuyers in the Rockville, Md., neighborhood where her salon, Progressions Salon Spa Store, is located.

Keywords: direct mail  

Wear 10 Different Works of Art of Your Nails

August 22, 2017  | Article

10 Times the Promotion Power: Make your nails “walking billboards” that show off your awesome abilities. 

Keywords: handpainted nail art  

Crowdsourcing: Do You Charge Extra for Shaping Nails?

August 21, 2017  | Article

This month we asked nail techs: Do you charge extra for shaping nails (other than square) due to the time it takes? If so, how much?

Keywords: crowdsourcing   nail shapes  

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