August 23, 2016
Back-to-school promotions and products are not just for school-age kids and their teachers. Make the most of the season by creating a back-to-school campaign that incorporates services, special events, and retail products.
Keywords: seasonal promotions
August 16, 2016
This month we asked nail techs: If you could open a nail salon anywhere in the world, where would you open your salon and why?
Keywords: marketing/promotions salon decor/design Travel
August 8, 2016
If you’re a nail technician there’s no shortage of goals that can be accomplished in this industry. Some technicians dream of winning competitions or taking on celebrity clients. But for others, the dream is to launch a successful product. Take it from those who have done this before, a great idea doesn’t necessarily translate into a smooth debut. Learn from these professional case studies what it takes to sell your invention to your peers with maximum impact.
Keywords: Elaine Watson Etsy Lauren Wireman nail decals nail polish
July 26, 2016
Nail tech Suzie Moskal didn’t set out to become a YouTube sensation, yet that’s precisely what she’s done. Her advice to others who want to follow in her footsteps? Learn as you go.
Keywords: Suzie Moskal YouTube
July 19, 2016
At Coatroom — a new nails and waxing salon in Arlington, Va. — salon staffers are called upon to write and produce their very own magazine.
July 18, 2016
You don’t have to own a medical spa to host a Botox party.
Keywords: Botox hosting events
June 29, 2016
According to Relate (www.therelationaleconomy.com) there are four questions you should ask yourself when figuring out which trends to jump on board with.
Keywords: branding social media trends
June 21, 2016
Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.
Keywords: marketing/promotions offering discounted services
June 13, 2016
Elizabeth Kraus offers four tips to encourage clients to leave reviews and beef up your online presence.
Keywords: social media Yelp
May 18, 2016
Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.
Keywords: client referral systems finding a location for your salon marketing/promotions
May 17, 2016
This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?
Keywords: crowdsourcing male clients marketing/promotions
May 9, 2016
This global online directory of beauty services offers free salon listings along with the ability to share your work.
Keywords: web marketing websites to watch
March 28, 2016
Instagram is changing its algorithm. Here's how to stay in the know.
Keywords: Instagram social media
March 16, 2016
America's Beauty Show dedicated a large section of the show floor to the Nails Central. NAILS editors interviewed some key exhibitors to find out what's flying off the shelves.
Keywords: ABS Chicago CND EzFlow Famous Names Lexor
January 12, 2016
What are the puniest salon names in America?
Keywords: salon names