May 9, 2013
| Article
The new Footlogix packaging presents a more informative and highly efficacious look.
Keywords: Footlogix pedicure products retail merchandising
April 19, 2013
| Demo
Foot massage can make a great addition to spa pedicures, but how does it fare as a stand-alone service?
Keywords: business massage reflexology
April 19, 2013
| Video
Newly licensed nail tech Breanne Trammell (who graduated from TW Nail Technology Inc.) embarks on a cross-country road trip this summer, in which she'll take a canned ham trailer renovated as a mobile nail salon and do manicures all over the U.S. "This experiential project is about more than simply ail art. By transforming a 1968 Shasta Compact camper into a mobile salon, I aim to create an intimate platform to exchange ideas and conversation," Trammell says.
Keywords: manicures mobile salons
April 14, 2013
| Article
Appsbar — a leading “create your own app” platform — is now available for free for salon owners to create their own apps even if they have no technical experience.
Keywords: smartphone apps
April 13, 2013
| Article
Artistic Nail Design has housed its latest Artistic Colour Gloss soak-off gel-polish collection in a manicure table display so as to spark conversation.
Keywords: Artistic Nail Design gel-polish polish displays
March 13, 2013
| Article
“Your Facebook wall is a conversation with your clients and should be engaging,” says Phil Evans of Salon Guru.
Keywords: Facebook marketing networking social media
March 13, 2013
| Article
“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.
Keywords: consumer press marketing/promotions public relations
March 1, 2013
| Article
Ever dream of leaving the four walls of your salon behind to forge your own path? Mobile businesses and home-based salons offer alternative career opportunities — and challenges.
Keywords: home salons mobile salons
March 1, 2013
| Article
A smartphone and tablet app known for sharing pretty pictures, Instagram could be just the tool you need for furthering your business’s reach.
Keywords: Entity Beauty Instagram nail art social media
February 25, 2013
| Article
At MWnails, a London-based nail bar with two locations, the clients are passengers, the techs are the cabin crew, and the salon’s interior is called the flight deck.
Keywords: nail bars salon decor/design
February 22, 2013
| Photo Gallery
If you’ve got the nail art talent, flaunt it. These displays get clients talking — and purchasing — nail designs.
Keywords: DIY design product displays promoting your services
February 21, 2013
| Article
For busy salon owners who can’t quite find the time to put together marketing materials each month, Lisa Marie Arnold, Inc. and Social Media Proxy have partnered to bring you Ready, Set, Go Campaigns.
February 20, 2013
| Article
This display will make your nail art look like art fit for a museum.
Keywords: product displays promoting your services
January 19, 2013
| Article
At New York City-based spa chain Bliss, they believe reading makes you a brighter and happier person. That’s why the spa is partnering with a series of authors as part of its new Paging Happiness book club.
Keywords: client relationships hosting events
January 19, 2013
| Article
"We do throw some awesome parties with lots of food, drinks, door prizes, gifts, and discounts,” says Samantha Hanby, owner of Polished Nail Salon in Yukon, Okla., who held a Customer Appreciation Day for clients last September and plans to make it an annual event.
Keywords: client relationships hosting events
