Business > Marketing & Promotions

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Get Your Share of Back-to-School Spending

August 23, 2016  | Article

Back-to-school promotions and products are not just for school-age kids and their teachers. Make the most of the season by creating a back-to-school campaign that incorporates services, special events, and retail products.   

Keywords: seasonal promotions  

Crowdsourcing: Dream Salon

August 16, 2016  | Article

This month we asked nail techs: If you could open a nail salon anywhere in the world, where would you open your salon and why?

Keywords: marketing/promotions   salon decor/design   Travel  

How to Launch Your Product

August 8, 2016  | Article

If you’re a nail technician there’s no shortage of goals that can be accomplished in this industry. Some technicians dream of winning competitions or taking on celebrity clients. But for others, the dream is to launch a successful product. Take it from those who have done this before, a great idea doesn’t necessarily translate into a smooth debut. Learn from these professional case studies what it takes to sell your invention to your peers with maximum impact. 

Keywords: Elaine Watson   Etsy   Lauren Wireman   nail decals   nail polish  

Suzie Moskal Talks YouTube Fame

July 26, 2016  | Article

Nail tech Suzie Moskal didn’t set out to become a YouTube sensation, yet that’s precisely what she’s done. Her advice to others who want to follow in her footsteps? Learn as you go.

Keywords: Suzie Moskal   YouTube  

Nail Techs Try Their Hand at Journalism

July 19, 2016  | Article

At Coatroom — a new nails and waxing salon in Arlington, Va. — salon staffers are called upon to write and produce their very own magazine.

Keywords: marketing/promotions  

Host a Botox Bash at Your Salon

July 18, 2016  | Article

You don’t have to own a medical spa to host a Botox party.

Keywords: Botox   hosting events  

Should You Hop on the Trend Bandwagon?

June 29, 2016  | Article

According to Relate (www.therelationaleconomy.com) there are four questions you should ask yourself when figuring out which trends to jump on board with.

Keywords: branding   social media   trends  

Let's Make a Deal: Offering Discounts

June 21, 2016  | Article

Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.

Keywords: marketing/promotions   offering discounted services  

Online Reviews Are the New Word of Mouth

June 13, 2016  | Article

Elizabeth Kraus offers four tips to encourage clients to leave reviews and beef up your online presence.

Keywords: social media   Yelp  

Stop! Alligators Ahead! 7 Marketing Dangers and How to Avoid Them

May 18, 2016  | Article

Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.

Keywords: client referral systems   finding a location for your salon   marketing/promotions  

Crowdsourcing: How do you encourage male clients to come into your salon?

May 17, 2016  | Article

This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?

Keywords: crowdsourcing   male clients   marketing/promotions  

Websites Worth Watching: www.discoversalons.com

May 9, 2016  | Article

This global online directory of beauty services offers free salon listings along with the ability to share your work.

Keywords: web marketing   websites to watch  

Instagram Alters Algorithm

March 28, 2016  | Article

Instagram is changing its algorithm. Here's how to stay in the know.

Keywords: Instagram   social media  

Trends and Hot Products at ABS Chicago

March 16, 2016  | Article

America's Beauty Show dedicated a large section of the show floor to the Nails Central. NAILS editors interviewed some key exhibitors to find out what's flying off the shelves.

Keywords: ABS Chicago   CND   EzFlow   Famous Names   Lexor  

You’ve Got Nail … and Other Punny Salon Names

January 12, 2016  | Article

What are the puniest salon names in America?

Keywords: salon names  

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