Business > Marketing & Promotions

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Make the Most of Your Yelp Listing

September 13, 2016  | Article

Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.

Keywords: marketing/promotions   Yelp  

Make a PR Push With Salon Selfies

September 13, 2016  | Article

Selfie opportunities help build content for salons' social media efforts and foster client interaction.

Keywords: marketing/promotions   public relations   Robert Nguyen   social media  

Beauties Talking Business Q&A with Holly Schippers

September 8, 2016  | Video

CND Education Ambassador Holly Schippers aka FingerNail Fixer talks with vloggers AnDrea and Jenny of Beauties Talking Business about her career and she gives back to the nail industry.

Keywords: FingerNailFixer   Holly Schippers  

10 Things You Can Do to Be Holiday Ready

September 8, 2016  | Article

Every year the holidays seem to approach faster and faster. Don’t get caught off guard. Take these tips from your peers to be prepared for a profitable holiday season.

On the Road: Sherri's Nails

September 7, 2016  | Article

Minutes after landing at Kauai’s Lihue Airport, tourists and Hawaiians alike can enjoy laid back island living by visiting Sherri’s Nails. 

Keywords: CND   Gel II   gel-polish   nail art   On The Road  

Venture Beyond the Dot-Com: Dot-Salon Domains Are Now Available

September 6, 2016  | Article

Salon owners wanting to make over their digital image now have the option of adopting a “dot-salon” (.salon) domain name for their website.

Keywords: websites  

Promote Your Salon at the Farmers’ Market

September 6, 2016  | Article

Cindy Feldman, owner of Progressions Salon Spa Store in Rockville, Md., has discovered there’s no better place to engage friends and neighbors than the local farmers’ market.

Keywords: promoting your services  

Get Your Share of Back-to-School Spending

August 23, 2016  | Article

Back-to-school promotions and products are not just for school-age kids and their teachers. Make the most of the season by creating a back-to-school campaign that incorporates services, special events, and retail products.   

Keywords: seasonal promotions  

Crowdsourcing: Dream Salon

August 16, 2016  | Article

This month we asked nail techs: If you could open a nail salon anywhere in the world, where would you open your salon and why?

Keywords: marketing/promotions   salon decor/design  

How to Launch Your Product

August 8, 2016  | Article

If you’re a nail technician there’s no shortage of goals that can be accomplished in this industry. Some technicians dream of winning competitions or taking on celebrity clients. But for others, the dream is to launch a successful product. Take it from those who have done this before, a great idea doesn’t necessarily translate into a smooth debut. Learn from these professional case studies what it takes to sell your invention to your peers with maximum impact. 

Keywords: Elaine Watson   Etsy   Lauren Wireman   nail decals   nail polish  

Suzie Moskal Talks YouTube Fame

July 26, 2016  | Article

Nail tech Suzie Moskal didn’t set out to become a YouTube sensation, yet that’s precisely what she’s done. Her advice to others who want to follow in her footsteps? Learn as you go.

Keywords: Suzie Moskal   YouTube  

Nail Techs Try Their Hand at Journalism

July 19, 2016  | Article

At Coatroom — a new nails and waxing salon in Arlington, Va. — salon staffers are called upon to write and produce their very own magazine.

Keywords: marketing/promotions  

Host a Botox Bash at Your Salon

July 18, 2016  | Article

You don’t have to own a medical spa to host a Botox party.

Keywords: hosting events  

Should You Hop on the Trend Bandwagon?

June 29, 2016  | Article

According to Relate (www.therelationaleconomy.com) there are four questions you should ask yourself when figuring out which trends to jump on board with.

Keywords: branding   social media   trends  

Let's Make a Deal: Offering Discounts

June 21, 2016  | Article

Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.

Keywords: marketing/promotions  

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