March 6, 2014
This month we asked nail techs: Is it best to offer a wide-ranging salon menu or to hone in on a specialty or two?
Keywords: add-on services crowdsourcing Reader to Reader salon menus
March 4, 2014
For your clients who are nail nuts, Mani Diaries is a free iPhone application that allows them to track, manage, and share pictures and details about their manicures and pedicures.
Keywords: smartphone apps social media
March 3, 2014
This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.
Keywords: business building hashtags marketing/promotions
February 27, 2014
SalonBooker, a provider of web-based salon management software, recently launched Promote. With Promote, salons automatically book more appointments from existing clients by offering them smart discounts based on the customer’s last visit.
Keywords: online booking salon software
January 13, 2014
This week, Nail School News brings you part one of a two-part story from guest editor Royan Williams on how to start a successful nail business. Roy has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him understand the needs of nail technicians, especially those of new students breaking into the nail industry.
Keywords: building your clientele business building education web marketing
January 3, 2014
A day spa and two med spas were among 19 companies cited by New York Attorney General Eric T. Schneiderman for posting fake consumer reviews online — a practice called “astroturfing.”
Keywords: social media Yelp
December 30, 2013
CJ Murray has learned plenty of tricks in her 26 years as a licensed nail tech. Chief among them was her wine-and-dine promotion that successfully upgraded clients from a $25 to a $45 pedicure, while also boosting retail sales.
Keywords: Footlogix pedicures upselling
November 28, 2013
E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.
Keywords: client relationships client retention email marketing web marketing
November 28, 2013
| Photo Gallery
Keep your clients out of the crowded stores and in your salon this holiday season by selling gift wrap and boxes topped with ribbon and bows.
Keywords: client gift ideas gift bags holiday retailing Retail Boutique retail boutique items
November 27, 2013
Your logo not only says who you are, but is used to brand your products and merchandise.
Keywords: marketing/promotions private labeling
November 25, 2013
Your salon gift cards are probably on everyone’s wish-lists this year.
Keywords: Action Bag Company client gift ideas
November 21, 2013
NAILS’ 2013-2014 Big Book is the ultimate resource for those in the nail industry. With information on the latest statistics and trends, this annual issue also contains a state board directory, salon safety guidelines, and a marketers directory.
Keywords: big book directory marketing/promotions salon safety state boards
November 20, 2013
“Our motto is ‘nails with endless possibilities.’ We do whatever we can to live up to that,” says Tanaya Middleton, who owns Treasure Nothing Better Nail Studio in Baltimore, Md., along with her partner Sheena Smith.
Keywords: nail art service pricing
October 9, 2013
“For me, being part of the group has resulted in improved skill level and a nail art portfolio, which means more money in my pocket, improved salon standards, and a bunch of great friends who just happen to be nail professionals,” says site member Raji Venugopal of Kelly’s Country Cutter in Grand Blanc, Mich.
Keywords: Facebook nail technician networking social media
October 1, 2013
“It’s a good idea to organize your nail art designs by the cost to the client,” says Tess Walters, owner of Puttin’ on the Nails in Logansport, Ind.
Keywords: product costs