Business > Marketing & Promotions

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A Ghostly Promotion for Fall

September 19, 2017  | Article

These easy-to-make ghost lollipops are a fun way to promote your business and build new referrals during Halloween.

Keywords: building your clientele   halloween   referrals   seasonal promotions  

Premiere Comes to Columbus and Birmingham in October

September 18, 2017  | News

Beauty professionals will be given the opportunity to network and take hands-on workshops to learn about the latest trends, techniques, and products.

Keywords: Artistic Nail Design   Backscratchers   CND   Gena   LeChat  

The Nail Hub Podcast: Are You Ready To Be Your Own Boss? with David Valentino

August 28, 2017  | Video

Working for yourself can be an amazing venture, but do you really know what it entails?

Keywords: business management   Elizabeth Morris   Success   The Nail Hub   time management  

Mailer With Gift Card Gets New Homeowners' Attention

August 22, 2017  | Article

Welcome to the Neighborhood: Design was a top consideration when Cindy Feldman set about creating a direct mail piece targeting new homebuyers in the Rockville, Md., neighborhood where her salon, Progressions Salon Spa Store, is located.

Keywords: direct mail  

Wear 10 Different Works of Art of Your Nails

August 22, 2017  | Article

10 Times the Promotion Power: Make your nails “walking billboards” that show off your awesome abilities. 

Keywords: handpainted nail art  

Crowdsourcing: Do You Charge Extra for Shaping Nails?

August 21, 2017  | Article

This month we asked nail techs: Do you charge extra for shaping nails (other than square) due to the time it takes? If so, how much?

Keywords: crowdsourcing   nail shapes  

The Nail Hub Podcast Transcription: Your Clients Aren't Lucky to Have You

August 10, 2017  | Article

This week on The Nail Hub Podcast, Elizabeth Morris discusses how an entitled attitude can hurt your career. 

Keywords: client issues   client relationships   client scheduling   Elizabeth Morris   The Nail Hub  

How to Tweet

August 8, 2017  | Article

Don’t be intimidated by Twitter. Those precious 140 characters can be used to bring in new clients, as well as keep current clients up-to-date on new promotions and last-minute openings.  

Keywords: Sarah Waite   social media   Twitter  

The Nail Hub Podcast: Your Clients Aren't Lucky To Have You

August 7, 2017  | Video

This week on The Nail Hub Podcast, Elizabeth Morris discusses how an entitled attitude can hurt your career. 

Keywords: client relationships   Elizabeth Morris   The Nail Hub  

Lexli Introduces Esthetician Scholarship Program

August 3, 2017  | News

The brand behind aloe vera skin care recently announced a new scholarship program to support those pursuing a career in esthetics. 

Keywords: scholarships   skin care  

Upselling Services With a Phone Call

July 28, 2017  | Article

Jennifer LeBlanc, marketing director for Salon Rootz in Medina, Ohio, found success in offering services to schedule clients through courtesy calls.

Keywords: client scheduling   upselling  

On My Mind: The Art of Networking

July 19, 2017  | Article

Executive editor Beth Livesay discusses the joys of networking.

Keywords: Ashley Gregory   BeautyTech.com   Debbie Doerrlamm   Jan Arnold   LaShaun Brown-Glenn  

CIDESCO Offers This Year's Membership Free

July 6, 2017  | Article

CIDESCO, the world standard for beauty and spa therapy, offers free membership for this year to salons and spas that meet the association's entry and inspection requirements. 

Keywords: cidesco   Industry News   spas  

Be Bold With Your Guarantee

June 27, 2017  | Article

Salon consultant Tammy Dennis recommends that owners offer an unconditional guarantee for their services to get customers through the door.

Keywords: business building   business management   customer service   salon services  

Partner With Charities and Other Businesses to Build Your Salon Clientele

June 27, 2017  | Article

Broaden your marketing reach by partnering with other businesses — charities, local companies, and even other salons.    

Keywords: charity   cross-promotions  

Encyclopedia

Kiss Nail Products, Inc. manufactures and distributes nail products. The company was founded in 1989 and is based in Port Washington, N.Y.
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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