June 21, 2016
Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.
Keywords: marketing/promotions offering discounted services
June 13, 2016
Elizabeth Kraus offers four tips to encourage clients to leave reviews and beef up your online presence.
Keywords: social media Yelp
May 18, 2016
Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.
Keywords: client referral systems finding a location for your salon marketing/promotions
May 17, 2016
This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?
Keywords: crowdsourcing male clients marketing/promotions
May 9, 2016
This global online directory of beauty services offers free salon listings along with the ability to share your work.
Keywords: web marketing websites to watch
March 28, 2016
Instagram is changing its algorithm. Here's how to stay in the know.
Keywords: Instagram social media
March 16, 2016
America's Beauty Show dedicated a large section of the show floor to the Nails Central. NAILS editors interviewed some key exhibitors to find out what's flying off the shelves.
Keywords: ABS Chicago CND EzFlow Famous Names Lexor
January 12, 2016
What are the puniest salon names in America?
Keywords: salon names
January 5, 2016
When you’re trying to lure back clients you haven’t seen in a while, what kind of offers prove most tempting?
Keywords: building your clientele client retention
January 5, 2016
Not only does Essie regularly create striking nail art looks using its seasonal collections, the company also provides tent cards to display them to your clients.
Keywords: Essie nail art nail art displays
December 10, 2015
Jason Olsen, co-founder of Utah-based Image Studios 360, offers salon professionals tips on how to use Instagram most effectively.
Keywords: Instagram social media web marketing
December 9, 2015
In celebration of the entrepreneurial spirit of the beauty industry, the Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) debuted the inaugural Beauty Pitch event at PBA Beauty Week 2015 in July.
Keywords: Cosmoprof North America PBA
December 9, 2015
A Fashionable Fête: If you’re a nail salon owner, there are certain occasions when a party is absolutely necessary. A grand opening usually sits at the top of that list. If, however, your business is located in an area where there are other nail salons, the challenge becomes throwing a different kind of celebration that will make yours stand out.
Keywords: business management fashion hosting events nail art party nails
October 23, 2015
Get a custom-made self-portrait logo to brand your nail business.
Keywords: branding nail art Ryoko Garcia social media
October 13, 2015
The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.
Keywords: Etsy jewelry marketing/promotions social media