Business > Marketing & Promotions

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Where Are Your (Virtual) Manners?

November 5, 2014  | Article

Editor Hannah Lee urges us to examine our online manners.

Keywords: social media  

7 Tips for Better Tweeting

October 28, 2014  | Article

Bernard Perrine, CEO of social media marketing company HipLogiq, offers tips for composing ideal Tweets that will boost business.

Keywords: social media   Twitter  

Longer Nails, Higher Price Tag

October 28, 2014  | Article

If stylists can charge more to trim long hair, then why can’t nail techs charge more to fill longer nails? Actually, some do.

Keywords: service pricing  

Spruce Up Your Storefront

October 28, 2014  | Article

Marketing and brand consultant Shawn Graham shares his advice for improving your storefront appeal. 

Keywords: signage  

The Art of Barter: A Mural for a Mani

October 28, 2014  | Article

Nail tech Bryan Nguyen Thien Vu demonstrated a bit of ingenuity when he commissioned a group of art students to paint a mural on the ceiling of his salon.

Keywords: bartering  

Best Social Marketing Tips

September 3, 2014  | Article

We asked, you answered. What’s your best social media marketing tip?

Keywords: business building   Facebook marketing   Instagram   marketing/promotions   smartphone apps  

Spilo Brands Get a New Look

August 31, 2014  | News

Professional beauty products distributor Spilo Worldwide has rebranded five of its signature lines — including Flowery and ToolWorx.

Keywords: Flowery   Spilo  

ICMAD Honors Orly, Kallista

August 31, 2014  | News

Orly’s “It All Started With Pink” campaign won this year’s ICMAD Cosmetic Innovator of the Year (CITY) Award for Marketing/Advertising Innovation: Print Ad Marketing. Kallista Daily Moisturizing Cream for Creative Hands won the award for Product Innovation in the Bath & Body category.

Keywords: advertising/promotions   Kallista   Orly  

Senior Specials

August 27, 2014  | Article

Salon owner Shari Finger designed a simple menu just for her older clientele.

Keywords: elderly clients   service menus  

The Rendezvous Appointment Book

August 25, 2014  | Video

The Rendezvous Appointment Book for the iPad presents a simpler way to create and manage appointments. The app is intentionally a very uncluttered and limited featured utility. It’s sole purpose is to replace the paper appointment book for specific business segments for virtually anyone who provides services to many clients a day, including nail techs. 

Keywords: appointment tracking   online booking  

Targeted Gift Certificates Aid in Cross-Marketing

August 4, 2014  | Article

Cross-marketing is your most effective marketing tool, if handled properly.

Keywords: cross-marketing   gift certificates  

Teen Scene

August 1, 2014  | Article

Girls love nails — and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.

Keywords: children's services   nail art   teens   web marketing  

Is It Time to Tweak Your Service Menu

July 21, 2014  | Article

Your service menu is often a client’s first impression of your salon. Does yours give an accurate picture of who you are or is it time to tweak this powerful marketing tool?  

Keywords: salon menus  

Everything You Need to Know About SEO

July 10, 2014  | Article

The Internet is the source for a lot of fun (Pinterest, Facebook, eBay, Etsy, Buzzfeed, etc.) but if you are a salon owner with a website, it can be a scary place too. Sure, clients can find you by Googling (which accounts for sending 91% of traffic to a particular site according to Moz.com), but they can also find your competitors or DIY tutorials as well. You’ve spent the time and resources on running a salon and building a website, so here’s how to make sure your business gets found and not lost in the shuffle.

Keywords: SEO  

How to Gain Media Coverage Within the Industry

July 5, 2014  | Article

A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.

Keywords: advertising/promotions   consumer press  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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